Chapter 54: Advertisement for Medicine now. Cantonese Winery. Dozens of workers surrounded an elderly man in a long gown. "Master!" "I know it's hard for you!" “But it’s difficult for us too!” "If the wages are not paid in full, then I will just quit!" "Yes, the livelihood of my family depends on me, I can't let the children go hungry!" "We must settle the outstanding wages this month, even if it's only 80%, I'll accept it. We know how hard it is for the employer, and we ask the employer to understand our hardship!" "..."
The owner of Cantonese Old Wine is Zheng Baokun. The winery has suffered serious losses in recent years and has defaulted on a large amount of foreign debt, and has long been unable to pay the workers' salaries. Fortunately, Zheng Baokun was a kind-hearted man. He was willing to sell most of his property to pay part of the workers' wages. So even though the workers were collectively demanding their wages at this moment, they were quite polite and did not do anything excessive. Just as you and I are asking for our wages. Suddenly a sharp voice rang out among the crowd. "Boss, can you really bear to let one or two hundred old guys in the factory lose their jobs?" A burly man stood up. This person is Foreman Wang, the initiator of the wage demand movement. "What you may not know is that since last year, several foreign companies have wanted to acquire the winery. The winery can continue to operate and everyone will not lose their jobs. All we need is the approval of the boss!" The workers heard this. Everyone looked at each other in surprise. Zheng Baokun's face flushed immediately: "No, Cantonese Old Wine is a signature product passed down from our ancestors. Even if I, Zheng Baokun, starve to death, I will never sell it to foreigners!" Foreman Wang cursed: "You old stubborn man, you can't even pay the workers, and yet you're still trying to gain fame and reputation. Are you worthy of so many guys who trust you?" Zheng Baokun's face turned red and then blue. He said, "Everyone, if you still trust me, Zheng Baokun, then please give me another three days. After three days, even if I lose everything, I will make up for everyone's wages!" When I heard him say that. Everyone also breathed a sigh of relief. "Boss, don't say that. We have all seen how hard you have worked over the years." "Hey, we don't want this kind of result either."
"Since the boss said so." "Everyone is leaving!" "..." It seems that Zheng Baokun is really nice to the winery workers. These workers also had feelings for the winery and could understand the boss's insistence, so they dispersed spontaneously. The workers just left. Several young people came over. The leader among them was Yu Xiao. Yu Ruqian: "Are you Zheng Baokun from the Guangfu Winery?" "Exactly!" Zheng Baokun looked confused: "I wonder what you guys want to talk to me about?" "I am Yu Ruqian from Meixian. I have been in contact with you through letters. This is Mr. Yu Xiaoyu. We are here to discuss the acquisition." Zheng Baokun's eyes lit up. He looked suddenly excited. "Are you Mr. Yu?" After Yu Xiao became famous in Meixian, his reputation had spread to the provincial capital, and Zheng Baokun had apparently also seen reports about Yu Xiao. This is why. He would accept the acquisition offer in Yu Ruqian's letter. Yu Xiao is not only a bandit-suppressing hero, but also a returned rich young man with a lot of money and a passion for charity. If he is willing to get involved, he might be able to revitalize the winery and give it a second life. "As long as I can save the winery, as long as I don't sell it to foreigners, as long as everyone can keep their jobs, I will sell it immediately, for just one penny!" "No hurry, show me." "Yes!" Zheng Baokun took Yu Xiao with him. I took a careful tour first. This factory is a bottling plant for Cantonese old wine. In addition, there are two wineries in nearby counties. There are more than 3000 workers in total, and the current wage arrears exceed yuan! In addition, he owed a huge debt of about 4 yuan. As for why Cantonese old wine can no longer continue to operate? Although there were indeed some strategic errors, the main reason was external. The first is the persecution by local tyrants, including but not limited to gang protection fees and frequent bribery by some officials. Once their demands are not met, they will be sabotaged and suffer heavy losses.
The second was the suppression from foreign capital. Cantonese old wine had always enjoyed a good reputation, thus attracting the covetousness of several foreign companies. In order to replace equipment, the company fell into the trap of usury, resulting in a rapid increase in the scale of foreign debt. It seems that there is still hope. As for whether the acquisition of Cantonese aged wine will cause trouble? There are bound to be troubles in every industry, and the alcohol and catering industry is considered to be the best. Yu Xiao believed that with his current fame and influence, he could still control this factory. The agreement was signed that day. Yu Xiao invested 10 yuan, 5 yuan of which was used to purchase 90% of the equity of Guangfu Liquor and settle salaries and repay debts. The other 5 yuan was used in the name of a loan to supplement the winery's funds, replace equipment, clear sales channels, and allow the winery to quickly resume operations. Zheng Baokun retained a small stake. Let him continue to manage the winery. At the same time, Yu Xiao established a new brand "Xianfu Liquor". From now on, "Guangfu Liquor" will be incorporated into "Xianfu Liquor" and become a subsidiary. Yu Xiao will then order all the major wineries to fully supply production capacity for Cantonese wine, allowing these ordinary wines to be branded as Cantonese wine and quickly sold on a large scale. As for the spiritual wine brewed by Yu Xiao using spiritual rice? In the future, we will build a product line based on the brand of Xianfu Liquor. There is a connection between Xianfu Liquor and Guangfu Liquor, but their positioning is different. The former focuses on high-end luxury. The latter are mid- and low-end consumer products. Yu Xiao’s Xianfu Lingjiu plans to create three products. From low to high grades, they are "Yingxian Niang", "Yanxian Niang" and "Zuixian Niang". Zuixianniang is the highest-end spiritual wine brewed directly from the first generation of spiritual rice. This wine is not intended to be sold directly for the time being, and will only be put on the market through tasting sessions or other various activities to raise its price and enhance the reputation of the winery through its scarcity. Yanxianniang and Yingxianniang are Lingmi yellow wines brewed from the second and third generation of Lingmi. Although the quality will be slightly worse, it is still enough to kill all the wines on the market. It will become a high-end luxury consumer product to conquer the world's wealthy people, thus creating huge value and influence. When the winery business is settled. Yu Xiao: "Reporter Chen, I plan to place an advertisement in Yangcheng Newspaper. I wonder how much the advertisement is charged now?" Chen Tingfeng was stunned. Quickly introduced. Yangcheng Daily is the largest newspaper in the provincial capital. Its advertising costs are also relatively high. It is mainly calculated by number of words, layout and time. Generally, advertisements are based on 5 words, with a charge of cents per word, which starts at yuan.
Advertising costs are affected by the position of the page. The more prominent the page, the higher the advertising fee, which can be up to 10 times! In addition, it is also affected by the number of days of publication. For example, it is 5 cents per word on the first day, 4 cents per word from the second to the seventh day, and 3 cents per word after the eighth day. For advertisements that are published for a long time, certain discounts are often given. not cheap. But it's just a small amount of money for Yu Xiao. He didn't even bother to calculate how much it would cost, and directly contracted the best ad spots and all the remaining vacant ad spots! As for the content of the advertisement? First, looking to buy a luxury house in Xiguan! The second thing is, of course, to advertise Xianfu Liquor and Guangfu Liquor. Yu Xiao, however, does not directly promote the drinks themselves. Instead, they placed advertisements in newspapers offering a large sum of money to buy medicinal materials. He demanded ginseng and ganoderma lucidum with a medicinal age of more than 200 years to be used as raw materials for brewing medicinal liquor, and he paid a large sum of money to purchase them in unlimited quantity and at any time. He was willing to pay up to two to three times the market price! So generous! impressive! And using centuries-old medicine to make wine? This gimmick is enough to attract attention and hype the wine. in fact. Yu Xiao’s real purpose is to seek medicine! However, this would kill three birds with one stone, not only could it advertise the spiritual wine, it could also take the opportunity to purchase medicinal materials for cultivation to meet the needs of subsequent cultivation, and it could also cover up its motive of requesting large quantities of medicine with great fanfare! Yu Xiao has so much money that he can't spend it all. But I will try to make it worthwhile! Otherwise, Yu Xiao doesn't care, he is just afraid that others will treat him as a fool and a sucker! Chen Tingfeng had never seen Yu Xiao operate like this before, and felt that this young man was truly a marketing genius. And when faced with such a big money sponsor who spends money without blinking an eye. The Yangcheng Daily was also very respectful. Advertise as soon as possible. 【Reputation +1! 】 【Reputation +1! 】 【…】 When the latest Yangcheng Daily is published. Yu Xiao was surprised to find that his reputation had actually increased. "Is this okay?" Bought a few ads. Can it actually increase your reputation? Although the increase is very limited, it is real after all! In this case!
Might as well step up the intensity! It is not enough to just advertise in Yangcheng Daily. Yu Xiao immediately contacted the Nanyue Daily, Lingnan Daily, and the Qishierhang Daily and placed advertisements in all of them, buying as many as possible! It’s just advertising bombardment! A total of several thousand dollars was invested! 【Reputation +1! 】 【Reputation +1! 】 【…】 Advertising effectiveness. Appear soon. But only one week. Sales of Cantonese liquor have skyrocketed. Various drug dealers contacted Yu Xiao one after another. What surprised him even more was that the ancient medicinal herbs, which he could only find a few in Meixian for ten days or half a month, seemed to be everywhere in the provincial capital. All major pharmacies had stocks of them, and he quickly acquired a considerable quantity. It seems. The cultivation resources of this world. In fact, it is much richer than you think! With the help of this world's resources, the difficulty of Qi Refining will be greatly reduced. In addition, many houses became available, and Yu Xiao quickly selected a house that satisfied him most from among the many luxury houses. The business content is only briefly mentioned and the process will not be described in detail. After all, it is not the focus of this book. (End of this chapter)