Chapter 5 Little Red Book The display results of the two people were not ideal. People entering and exiting the subway entrance basically just glanced from a distance and left in a hurry. However, it was not without gain. A boy with glasses came over to consult, and Wang Yong added him on WeChat. "If we get this client, we'll split the profits 50-50." Wang Yong said on the way back. "No need. I didn't do anything. You will be the one to deal with the client when the time comes. If the deal is really done, you can just give it to me." Zhang Qiyuan didn't care. Not to mention that this was still an uncertain thing, and he didn't do anything. He just squatted at the subway entrance with Wang Yong for a while. When the two returned to the store, everyone else had already gone off work, and there was no one in the store. It happened to be Wang Yong who was on duty today, so he said to Zhang Qiyuan, "Xiao Zhang, you go off first, I still have to work for a while." Zhang Qiyuan nodded, then bought some vegetables from the fresh food supermarket in the community and went back. After a quick meal, he thought about what Wang Yong had told him today and wondered whether he should find a job as soon as possible. He felt that Shijia Real Estate might fall apart at any time. Shaking his head, he took out his mobile phone and downloaded Xiaohongshu. He had heard of this APP before. It was mostly used by women and he had never paid much attention to it. But when Wang Yong mentioned it today, he suddenly realized that although most of the money for buying a house is paid by men, the choice of house is mostly decided by women. The brother who first thought of selling the house on Xiaohongshu is indeed a talent. Opening Xiaohongshu, Zhang Qiyuan selected the content that interested him, and then took the name of Xiao Zhang, who sells houses. He then searched for information about buying houses and found that there were indeed many people asking about buying houses on it, and each piece of news about buying houses had many replies from fellow real estate agents. Come to think of it, it costs 3000 to open a port on , and there are not many potential customers yet. However, those who post on Xiaohongshu are all potential customers, and they don’t have to pay. After looking through the posts with higher click-through rates, I found that many of them are popular science posts about the pros and cons of some properties, as well as some customers’ house viewing notes.
It seems that if you want to attract customers on it, you must post some popular and popular posts, otherwise customers will not see your posts at all. After some thought, Zhang Qiyuan decided to post something based on his own situation to see if it would have any effect. After making a brief mental note, he began to edit his post: “I can’t pay my mortgage, so I have no choice but to sell the house myself!” Then I went to Beike and found a floor plan of my house and put it in the post. Then start editing your post. First, talk about how you bought your house, and then talk about how you paid off the loan over the years. This will resonate with some owners, and they will come to you when they want to sell their house. He then said that after he could no longer repay the loan, he decided to quit his job and sell his house. Finally, he wrote down all the shortcomings of his house. After all, you can't fool anyone with this, as customers will be able to see it when they come to see the house, and it will give people the impression of being dishonest. This would be very bad. If the customer doesn't like his house, he can still recommend other houses, but once he gives people the impression of dishonesty, people will not come to him even if they want to buy a house. At the end of the post, Zhang Qiyuan wrote about the advantages of his house. That's a bargain! 25 lower than the market price! 15 lower than the transaction price! One price of 165 million! After editing the post and checking it, I found that it was exactly one thousand words, which is definitely the most words among the house selling posts. Click to publish! After the message "posted successfully" was displayed, Zhang Qiyuan threw his phone on the bed and went to take a shower. When he came back from the shower, he opened the post and saw that it had nearly 800 views and more than 20 comments. My post went viral? Zhang Qiyuan was a little surprised. He had read a lot of posts. Some sellers' posts had only been posted for a long time but only had 50 or 60 views. How come he had only been posted for a short time and already had 800 views? He quickly clicked on the comments. "Hello, I am an agent of the Shell platform. May I ask if your house has Shell listings? If not, I can help you promote it by listing Shell listings." This was a message sent by a Shell intermediary, and Zhang Qiyuan filtered it out directly. "How can I contact you?"
He glanced at the nickname 'a sincere agent', or colleagues, the same filter. "The location of Blue Sky International is too remote, the buildings are too close together, and it is close to the highway, but the price is really good." Hmm? Zhang Qiyuan quickly clicked on the homepage of the comment and found that there were no posts, and the collected posts were all some life tips. It should be a customer who wants to buy a house. He immediately replied: "It's not too far away. I measured that it takes 20 minutes to walk and only 8 minutes to ride an electric bike. The distance between buildings is okay. It is indeed close to the highway, but the only advantage of my house is that it is cheap." After replying, he continued to read the comments below. "We bought Blue Sky International in the second half of last year. After the renovation, we have moved in. Compared with the housing prices this year, we have lost 40 yuan. It would have been better if we bought it this year." Zhang Qiyuan thought carefully and replied, "Since he lost so much, he should have bought a large apartment, maybe a small high-rise or a western-style house in Blue Sky International Phase 1 or 2. In fact, as long as you live comfortably in a house, it's fine. And after buying it, don't pay attention to the price, otherwise it will be very annoying." "Excuse me, are you free tomorrow at noon? I want to go and see the house." When Zhang Qiyuan saw this comment, he was cheered up. He clicked on the homepage of the person with the nickname "Weiwei Yixiao" and found that the posts were all about daily life, and the collections were all popular science posts and house buying posts posted by some agents. This is a potential customer! He quickly clicked to follow and started a private chat. "Come over whenever you want. I'm always available." After replying, he kept staring at the chat interface, waiting for a reply. "I might have to go and see it during my lunch break." 'Smile' replied. "Then I'll pick you up at noon." Zhang Qiyuan replied immediately. "Let's contact each other at noon for the specific time." "Then how can I contact you?" Soon, 'Wei Wei Yi Xiao' sent a WeChat account. After Zhang Qiyuan copied it, he immediately added it through WeChat. The profile picture was a girl holding a bouquet of flowers high with her back facing the blue sky and white clouds. The nickname was a string of English letters, and the information showed that it was a female. "Miss, where shall we pick you up then?" "You know the Patent Office." "Yes, it's behind Nanchen Yayuan." "Well, you can prepare a few more good properties in Blue Sky International for me to see." "Okay, what's your budget?" "Just look at the ones that are over 90 square meters." "OK, there is a 95-square-meter apartment in Nanchen Yayuan for 185 million yuan. It's rough-finished and ready for two years. Would you like to take a look? It's also relatively close to your workplace." "I won't look at Nanchen Yayuan and Yujingwan. There are too many people from our unit living there. It feels like a staff dormitory, and there is no separation between people and cars." "Ok." "Then let's contact each other at noon tomorrow. Just look at Blue Sky International. My time at noon is limited." "OK!"
After chatting with this young lady, Zhang Qiyuan was suddenly very excited. This was his first customer. He even wanted to go downstairs to the store to sort out the housing resources. However, when he looked at the time, it was already past eight o'clock. Wang Yong should have gone back. Only then did he calm down. I re-entered Xiaohongshu and looked at his post again. It had been viewed over 2000 times and the number of comments had increased to over . There were also new replies to the comments he had previously responded to. Zhang Qiyuan quickly joined the recovery effort. (End of this chapter)
