Chapter 251 Aikun will win [Part ] LeTV self-media general manager's office. Xu Kun and Jia Yueting were listening to Gan Wei dancing and describing what he had seen and heard at CCTV during this period. During this period, Gan Wei has been cooperating with CCTV to coordinate the broadcast of "Seeing Words as Faces", and has also made some modifications to the opening and ending credits of each episode according to CCTV's opinions. As of yesterday, the CCTV version of "Seeing Words as Faces" was finally officially broadcast, and it caused a huge sensation as soon as it was broadcast. Although it caused quite a stir when it was previously broadcast on LeTV, online media is no match for CCTV these days, and CCTV's audiences are more accustomed to this kind of patriotic education. So this time it became completely popular. Gan Wei was naturally the biggest beneficiary, followed by Xu Kun, the chief planner and director. Although Xu Kun originally said that he only needed to be the chief planner, Jia Yueting did not agree, and Xu Kun's name was still given as the director, and Gan Wei was the executive director and host. As for the producer, he used the title of the son of a certain big boss - Lao Jia alone was not qualified to attract the attention of that big boss, but "Seeing Words as Faces" was so full of positive energy that it would be a win-win to give his son a title.
With this wave of public opinion, even those old scholars who criticized Xu Kun for not doing his job properly had to admit that Xu Kun's planning was full of emotion and level. After Gan Wei's excitement died down, Xu Kun started talking to Lao Jia about the film promotion. This is also his real purpose of coming to LeTV. "It seems that the situation is not bad at the moment. The strategy of linking those fans who have quit the circle with 'gold diggers' has played a very good effect. In addition, the 'positive energy' you proposed, Aikuns have accepted this new term very quickly. Most fan groups now regard themselves as spreading positive energy." Xu Kun didn't think there was anything strange about this. Young people nowadays like to be different and like unique labels, so he brought out the term "positive energy" in advance. As long as Aikuns accept "positive energy" as a label, it will play a certain disciplinary role in the future and avoid causing too much trouble. Xu Kun also specifically reminded: "The photos and short videos that Brother Chen took earlier must be matched with the appropriate account, and don't let anyone catch you with anything." "Don't worry. We have hired the best talent from LeTV's self-media. We have also started to build up the characters since the show "Boss" was first aired. Some of them are even famous on forums and people in the group often repost their articles on their own initiative." "I've become a little internet celebrity." "Internet celebrity?" Seeing Jia Yueting didn't react for a while, Xu Kun realized belatedly that this word had not been invented yet, so he explained it a little bit: "People who are popular on the Internet, such as Hu Ge, the creator of "Mantou", can be called big Internet celebrities." "Oh~" Jia Yueting suddenly realized, and then said thoughtfully: "Then can we imitate Super Girl this year and also organize a talent show on the Internet, called "Internet Celebrity Competition" or something like that?" “Okay, but didn’t you say that we shouldn’t rush to launch more plans before the Series A round of financing?” "Hey~" Speaking of this, Jia Yueting smiled bitterly and said: "Forget about raising funds. We can only increase capital before going public." "Increase capital?" Xu Kun asked in confusion: "What kind of method is this?" Jia Yueting raised his hand and pointed at the ceiling, saying helplessly: "The person above is very satisfied that "Seeing Words as Faces" can be broadcast on CCTV. Some people think that it is better for LeTV to be completely controlled by our own people, and they also urged us to keep up the good work and create more glories."
"This……" Xu Kun was somewhat speechless. Those people really did whatever they wanted without regard for the logic of business operations. LeTV has always been troubled by "copyright" and cannot grow wildly like other websites. Now there is a restriction on capital increase but no financing, making it difficult to make the pie bigger and stronger. So how did Jia make LeTV big in history? I'm not going to blow away my "return home next week" because of my butterfly wings, am I? This doesn't seem like a bad thing. Xu Kun thought about it for a while, and suddenly thought of a very realistic question: "So will "How to Train a Villain" be filmed?" The big boss above you just praised you for your positive energy, and you turned around and made a movie called "Bad Guy". Isn't this a slap in the face of his boss? “It’s definitely not possible to shoot for the time being.” Jia Yueting spread his hands and said, "Let's put it aside for now and see how it goes in two years." Sure enough, the plan couldn't keep up with the changes. No, it should be said that changes cannot keep up with plans. The two were discussing LeEco's future strategy when suddenly a 'telecom leader' came to report that an emergency had occurred in one of LeEco's self-built groups. If handled well, it could very well become a publicity hotspot. Xu Kun and Jia Yueting immediately rushed to the office area outside to find out what was going on. As a result, I saw in the group of "Ai Kun will win", several female white-collar workers and rich second-generations were discussing how to raise funds for "丿追着幸福灬跑丶" to go to school. After a brief hesitation, Xu Kun asked the chubby group leader, who was pretending to be a supporting actress, to send out the message: Don’t get excited, let me try to see if I can get in touch with Brother Kun… Jia Yueting asked with interest: "How are you going to hype it up this time?" "Wait half an hour, and have the group owner contact the girl publicly, and ask her to send me her address and name privately, and then tell her that I will find someone to verify it. If it is verified to be correct, I am willing to cover her school expenses." After Xu Kun finished speaking, he added: "At the same time, I will post an announcement in the group. There must be many similar situations. I can't help them all by myself, so I plan to donate 100 million to the National Student Aid Fund and promise that the annual donation will not be lower than this figure. If I encounter a similar situation again, I will report it to the scholarship foundation in the name of the donor and urge the foundation to verify and implement the scholarship payment as soon as possible. " Sponsoring a high school student is not a difficult task for Xu Kun now, but there are many high school students in need in the world. If they all come to him, even if he has mountains of gold and silver, it will not be enough. Therefore, we still have to use state agencies as a shield. But Xu Kun at least intended to donate real money, not just to gain a good reputation for free. "This is a good idea!" Jia Yueting laughed and said, "If it wasn't for promoting your movie, I would have wanted to do this in the name of LeTV." "There may be a chance in the future." Xu Kun thought about it, and then said to the fat group leader: "When the time comes, you can also count the people who want to raise funds and donate money. I will send them some autographed photos and posters later, just as a compliment to the 'positive energy' they embody." The little fat man nodded repeatedly. Seeing that Mr. Xu and Mr. Jia were about to leave, he hurriedly asked, "Mr. Xu, how are we going to promote it later?" “No need for publicity.” Xu Kun said decisively: "Just wait for this matter to ferment naturally. During this period, we should not do anything... Well, it is better to issue another announcement saying that I don't want everyone to publicize this matter too much, so as to avoid it being maliciously distorted by some people and saying that I am trying to buy people's hearts."
Upon hearing this, Jia Yueting asked quietly, "If someone really hypes this up, should we use the 'external forces' trick?" "Don't worry, let's wait and see how it goes after the release." The so-called "external forces" were the countermeasures that Xu Kun discussed with Jia after seeing the media controlled by Taiwanese capital collectively jump out to discredit him a while ago. By the time the movie is released, if people from Taiwan or Hong Kong dare to get angry, they will dig up what Xu Kun said about people from Hong Kong and how he taught Zhou Yumin a lesson, and hype up the open and secret struggles between the entertainment circles in both sides of the Taiwan Strait and Hong Kong. Then they turned around and implied that the media that slandered Xu Kun and the movie were accomplices, recognized the thief as their father, and took money from outside to help suppress their own people. Of course, I also learned this trick from the news. (End of this chapter)