Chapter 138 Returning favors After Xu Kun said "the first and fifteenth day of the lunar month", he hung up the phone. Cai Yinong slowly put down his phone, frowned and hesitated for a while, but decided to continue with the plan to suppress Tianjian. She didn't want to make things too ugly, but she was helpless. After the news of the new radio and television policy spread, the TV stations that had signed the letters of intent in advance began to back out. It’s not that it can’t be broadcast, but before someone takes the plunge, it will at most be broadcast on local channels and it won’t be broadcast on satellite TV. As we all know, the prices offered by local channels and satellite TV stations are definitely different, and their influence is also very different. In order to make up for the loss, Cai Yinong formulated a policy of small profits but quick turnover, preparing to expand the broadcast to as many provinces and cities as possible, taking the route of surrounding the cities from the countryside. However, the "Double Swords Battle", which was hotly discussed for a while before and after the New Year and still has some heat now, has become the biggest stumbling block for "Xianjian". "Heavenly Sword" will most likely be broadcast on Beijing TV, which will be a dimensionality reduction blow to "Legend of Sword and Fairy" because the previous marketing promotion is likely to turn it into a winner-takes-all situation. That is why the Tang people are now eager to suppress the momentum of Tianjian. Although Cai Yinong was somewhat nervous because Xu Kun noticed the Tang people's actions so quickly, the arrow was on the string and had to be shot.
Besides, Xu Kun’s real background is just a small town kid, how can he be compared with the Tang people? Because he is a journalist by profession, Cai Yinong attaches great importance to public opinion offensive. In the past two years, he has mastered the method of creating momentum on the Internet, which has given him an extra advantage. Tangren even has a special "Internet Public Relations Department" with more than 20 Internet opinion guides under its jurisdiction. As we all know, young people nowadays prefer to receive information from the Internet, and the various plot settings of Tianjian and Xianjian are aimed at the younger generation. How can Xu Kun compare with the Tang people? So from that day on, the online public opinion accusing Tianjian of playing dirty tricks not only did not subside, but instead intensified. At the same time, true and false stories about Xu Kun's background and life experience began to circulate on the Internet, but the momentum was much smaller than the former. Cai Yinong had anticipated this. After all, she had used this to threaten Xu Kun before. It was perfectly normal for Xu Kun to use his own origins to offset the "background" at this time. However, accusing Tianjian of playing dirty tricks was just a prelude prepared by the Tang people. In late April, the State Administration of Radio, Film and Television officially announced three new policies, and online public opinion immediately exploded. Many people who had preconceived ideas believed that the Tianjian crew was the mastermind behind the incident. Some game enthusiasts who were unaware of the truth also joined the ranks of condemnation. For a time, the popularity of the dispute between the two swords on the Internet returned to its peak, but the Heavenly Sword had a bad reputation, while the Immortal Sword gained widespread sympathy. Seeing that the situation was the same as he expected, and the effect was even better than expected, Cai Yinong was very proud of himself. At the same time, he specifically instructed the Beijing office to keep a close eye on any developments there. Xu Kun’s roots are in the capital, so if he wants to launch a rebellion, he must start from the capital. However, the core battlefield of this public opinion is actually on the Internet. Even if he clarifies the facts in reality, it will be of no help. "Publish the news about Xu Kun and Li Yixiang, the brothers fell out because of Zeng Lai, and Li Yixiang left the scene sadly, along with photos of Li Yixiang getting drunk late at night, and pictures of Tang Chaoyang attacking Song Jinming in Blind Well." "After the public opinion of the brothers' feud ferments, we can guide netizens to question whether Zeng Lai is the campus beauty of the Central Academy of Drama or a fickle woman!" "Let's also release the news that Liu Yifei's mother was supervising the entire production, make some appropriate comparisons, and stir up the debate over the school beauty in North China again." "Have you prepared the article questioning whether Zeng Lai lives up to his reputation? Find a suitable opportunity to publish the ugly photos we secretly took!" "If Tianjian takes a pretty picture of her, they will stir up public opinion and say that they used computer synthesis technology and were deceiving the audience; if the picture is just average, they will stir up the topic of how her reputation is not worth living up to!"
Cai Yinong stood in the middle of the office of the "Internet Public Relations Department", looking at the more than 20 subordinates in the hall busying around, each doing their own job, and a sense of pride that the world is in his hands arose spontaneously. ………… 4 month 27 day. There were only a few scenes left for the Tianjian crew, and Xu Kun's attention was no longer on the filming. "Brother Li, I will be back in Beijing after finishing filming on May Day. Everything has been prepared in Beijing and Taiwan. When the time comes, we can bring Zeng Lai with us and go to the show together to explain everything. I have sent you the script. This is the draft written by Director Liu, Brother Chen and I. You can show it to the people in Beijing and Taiwan to see if there is anything that needs to be revised. "In order to save Li Yixiang's face, the script about the love triangle was written in a balanced way, basically it was the kind of thing that everyone was happy with. The focus is mainly on Xu Kun's narration of his past life experiences. After all, the most intense public opinion now is still questioning whether Tianjian is bullying others by abusing his power. Xu Kun could refute this fallacy by revealing his own life experience and making it widely known - as for how to make it widely known, that would depend on whether Boss Jia is supportive. After hanging up the phone with Li Yixiang, Xu Kun called Jia Yueting again. "Boss Jia, are you ready?" "Don't worry!" Jia Yueting is full of confidence: "I just raised two investments last month. Our LeTV Network Public Opinion Co., Ltd. has expanded to more than 200 people, holding tens of thousands of accounts, and has specially developed computer programs. What can Tangren use to compare with us?!" I will return to China next week if I choose to return to China. Once I have made up my mind, I will really invest in it. After discussing some details with Jia Yueting, Xu Kun hung up the phone. There are still four days left. When I return to the capital in four days... ………… July 4th night. Xu Kun and Chen Xuebin were checking the props and equipment rented from Hengdian, preparing to return them intact after filming the next morning, when they suddenly received a call from Jia Yueting. His heart tightened and he asked hurriedly: "Brother Jia, what happened? Did something unexpected happen?" "Well, it was an accident, but it wasn't a bad thing for you." Jia Yueting sighed, "Your brother is such a good friend. He took care of the matter on the show by himself." "What's the meaning?!" Xu Kun was a little confused, but he guessed that it must be related to Li Yixiang. "You don't know? Wait a minute. I will send out a press release before 11 o'clock. Then you can go directly to Tianya Forum and find out what's going on." Seeing that Xu Kun was not aware of the situation, Jia Yueting did not explain further on the phone and simply hung up the call. Xu Kun was more certain that it was Brother Li who had done something, so he quickly called Li Yixiang, but Li Yixiang's phone was turned off. Li Yixiang was alone in the capital, and Xu Kun had no other way to contact him. After wandering around for a while, he had to patiently wait for Jia Yueting's press release. 10 points. A post appeared on Tianya Forum and was quickly pushed to the top hundreds of times.
The title is: Stealing love? Brothers falling out? Love triangle on the set? How a male actor's view of love collapsed! Eye-catching title and thrilling opening. The actual content was that Li Yixiang told everything in the TV program without any concealment, how he relied on his relationship with Xu Kun to force his girlfriend to the position of the protagonist, and how he became mentally unbalanced, which led to a cold war and even a breakup among the three parties. He then recalled every detail of his friendship with Xu Kun, describing how Xu Kun transformed from a confused boy who lacked love since childhood into an outstanding actor. By the way, he also refuted the relationship between Tianjian and the new radio and television policy. In short, Li Yixiang took all the blame he could and highly praised Xu Kun, especially his loyalty. Brother Li, Brother Li! After reading it, Xu Kun couldn't help but sigh with shame, covering his face with his hands. When Zeng Lai teased him before, he almost... Fortunately, they finally stopped themselves in time and did not lose their brotherhood. (End of this chapter)