Chapter 27 Hunger Marketing the next day. Xiaojing's hypnosis seemed to be very effective, and Yinyue slept until she woke up naturally. After waking up, she felt surprisingly energetic and her mind was particularly clear. Perhaps it was because of what happened last night that the depression that Yin Yue had been suppressing in her heart for a long time was finally released. When she thought about the past again, she felt somewhat relieved. The cycle of nature, birth, aging, sickness and death, cause and effect, and the law of nature continues endlessly, and perhaps it should be so. After washing up in the morning, Yin Yue planned to go to the Academy of Fine Arts to find teacher JJ Lin. Since there was already a clue about the painting "Flaming Red Lips", it was likely that its author was also related to the Academy of Fine Arts. Therefore, she wanted to use this as an opportunity to investigate. She told Xiaojing that it might be God's will that she came across this painting by chance in Jinling. Lu Wei was her friend after all, and he had treated her well in the past, so she couldn't just ignore it. As for what would happen in the future, that was beyond her expectations. Xiaojing was naturally relieved to see that she could think positively. But Xiaojing did not let her go. She said to Zixuan, "We spent so much effort yesterday, but we didn't even see the shadow of the 'World's Best Grilled Fish'. You can go to the Academy of Fine Arts today, but at least you have to accompany me to try this grilled fish first. Otherwise, if I have to go back to Yangzhou for something urgent, I won't have the chance to taste it..."
This request is certainly not excessive for a little foodie. So, after they finished sorting out their things, they immediately drove to the "Fish Juice and Fish Flavor" grilled fish restaurant. When the two arrived at the store, it was nearly 11:30, almost lunch time. But strangely, there were still many people in the store. From their conversation, I learned that some of them were also customers who did not buy grilled fish yesterday. Zixuan and her friend went to buy the tickets. After getting the number plates, they asked and found out that there were 10 people in line ahead of them. They were unwilling to go back again, so they thought they could only wait in line here. The weather has been very good these days, with clear skies. The grilled fish restaurant set up several large parasols outside the store and placed some plastic tables and chairs underneath. The two of them lined up and got bored waiting, so Xiaojing ordered two glasses of lemon juice, found an empty seat, and chatted outside. Xiao Jing took a sip of her drink, looked at the crowds in the store, and said with a wry smile, "It seems that we were all wrong yesterday. This store is not bragging. The business is not slow at all. This grilled fish is obviously a hot item!" Zi Xuan smiled and said, "That's good. Your trip was not in vain." "I hope so!" Xiao Jing nodded and continued, "It's just that I don't quite understand. You said that the business is so good, why do they limit the quantity and purchase? If it were me..." "What if it's you?" Zi Xuan took a sip of juice and asked with interest. "If it were me, I wouldn't limit the sales volume every day..." Xiao Jing became interested and talked freely, "Besides, we can provide take-out and online group purchase services, so that we can probably sell 10,000 pieces a day, and then... open a chain of stores and then integrate and list them on the stock market. Wouldn't that make a lot of money?" "You are quite ambitious! You want to go public?" Zi Xuan teased, "Why don't you turn your hospital into a chain store and then go public?" "Tsk! I just don't want to be so tired. Money is like clouds to me!" Seeing that Zixuan didn't answer and was drinking her drink, she continued, "Besides, let's put one thing first! We are talking about the grilled fish restaurant now. Big sister, tell me, isn't what I just said more cool and more professional?" "Pfft!" Zi Xuan almost choked when she heard this, and she turned sideways and spat out a mouthful of drink on the ground.
"Did I say something wrong?" Xiaojing asked doubtfully. "You may be right. This is the usual practice in the catering industry today." Zi Xuan didn't want to undermine her self-confidence, so she smiled and said, "But as a professional like you, do you know why it is so limited?" "I don't understand!" Xiaojing answered honestly. "If my guess is correct..." Zixuan thought for a moment and said, "This is the common hunger marketing in marketing!" "Hunger marketing? What is that?" Xiaojing asked curiously. "You just watch some Korean TV series every day. Can you read some news or some books?" Xiaojing looked innocent, thinking that the Korean drama was also implicated. Zixuan thought for a moment, then smiled and said, "Since you are bored waiting, how about I tell you a story first? It is also about food, a story about a bowl of soup." Xiaojing's eyes lit up when she heard it, "Okay, tell stories, I like this!" Zixuan sorted out her thoughts and then began to tell the story - According to legend, there was an emperor named Zhu Yuanzhang during the Ming Dynasty of China. When he was young, his family was poor and he never had enough to eat. When he was a teenager, both his parents died of plague. He was homeless and was eventually forced to become a monk. However, not long after, a famine struck his hometown, and the temples were deserted, so he had to go out to beg for alms. During this period, he experienced many vicissitudes of life and often could not get a bite of food all day. Once, he didn't get anything for several days and fell down on the roadside due to hunger. An old woman passed by and rescued him and took him home. She put the only piece of tofu, a handful of spinach and a dozen remaining corn kernels in her house together and cooked a bowl of soup. After Zhu Yuanzhang finished eating, he was very excited and asked the old woman what she had eaten. The old woman made fun of the bitterness and joked that it was called "Pearl Jade White Jade Soup". Later, Zhu Yuanzhang joined the rebels, became emperor, and tasted all the delicious food in the world. One day he fell ill and could not eat anything. So he remembered the "Pearl Jade White Jade Soup" and asked the imperial chef to make it. However, the imperial chef racked his brains and used a lot of top-quality ingredients, but the soup he made was not to his liking. Later, after searching for a long time, Zhu Yuanzhang found the old woman. The old woman made it again according to the original method, but Zhu Yuanzhang said it was not as delicious as he remembered. At this time, the old woman smiled and told him the reason... At this point, Zixuan smiled and asked Xiaojing, "When Zhu Yuanzhang ate it for the first time, he thought the soup was extremely delicious and incomparable. Do you know why?" "This one……" Before Xiaojing finished answering, a childish voice next to her rushed to answer - "Auntie! I know, that's because he's hungry..." The person who was speaking was a little boy sitting in the seat next to her. His father brought him to buy grilled fish. The little boy was about four or five years old and was listening carefully to Zixuan's story. "Great!" Zixuan gave the little boy a thumbs up and praised him. Then, she looked at the somewhat embarrassed expert in front of her and said with a smile, "Hunger marketing is almost the same principle." "Are there any similarities between the two?" Xiaojing asked puzzled. Zixuan patiently explained, "Zhu Yuanzhang was hungry and couldn't eat enough, so he had an appetite and thought it was particularly delicious, even if it was just an ordinary bowl of soup. Today, merchants who use hunger marketing also do the same thing - they deliberately reduce the production of products or extend the purchase time, so that customers feel that supply exceeds demand, further arousing customers' desire to buy. In this way, they not only maintain the high price and profit margin of their products, but also enhance the image of the products!" "I understand. If I sell 10,000 fish every day, I won't be able to get the current price." Xiao Jing said with a smile, "You have to lose something if you gain something!" "Yes." Zixuan nodded. "Of course, the specific operation is another matter. There are also many failed examples. However, I think this grilled fish restaurant is doing well in this aspect." …… The two chatted casually and didn't feel it was hard anymore.
After more than twenty minutes, two waitresses in store uniforms came over. A waiter brought a large square tray with two servings of ten golden grilled fish. The grilled fish looked good and had a faint aroma. The other one held two large glasses of water in his right hand and a plastic basin in his left hand. The waiter gently placed the grilled fish and knife and fork on the table, and then took their waiting number tags. "This is boiled water from a mountain spring." The waiter handed them cups respectively. "Do you serve boiled water with fish?" Xiaojing said with a smile. "Boiled water is good, it's good for health!" Zixuan took it, picked it up and drank a few big gulps. "Oh, this is mainly used for rinsing the mouth to prevent the smell from coming from the mouth." The waiter explained with a smile, "Of course, it's okay to drink it if your mouth is dry." Zixuan held the cup and was speechless for a while after hearing this. Xiao Jing couldn't help but laugh at Zi Xuan's expression. She proudly drank a big mouthful of water, rinsed her mouth, and then spit it into the basin... "That's called professionalism! ... Uh, big sister, can you hurry up! Let's get the meal ready—" …… (End of this chapter)