Chapter 91 HypeAfter all, "The Legend of the Condor Heroes" was released last year and its influence has faded. As "Tian Long" is currently receiving overwhelming public opinion and discussion, it is obvious who would have the advantage in promoting it. It’s just that Ling Zhiying has no shortage of endorsements and is more interested in racing. Hu Jun is careful about his reputation and doesn't want to rashly shoot these inexplicable TVC commercials. After going around in circles, NetDragon still couldn't find a suitable one. Just when I was about to give up and look for someone else, I happened to see the show "Happy Camp" being broadcast. I have to say that Murong Fu's performance was indeed eye-catching. Being able to appear on "Happy Camp" shows that the role is not small and the image is also good... In order to cast a wider net, NetDragon decided to let Du Sheng give it a try. "Shooting a TVC short film?" Du Sheng's mind turned and he guessed what it was: "Okay, about some time."
The so-called TVC advertising is actually a type of promotional video. The only difference is that the former belongs to television media advertising, while the latter can be disseminated through television, the Internet, social media and other media. In addition, in order to quickly attract the audience's interest and convey limited information, TVC ads are usually short, most of which are less than 30 seconds. The reason why he had the idea, besides the money, was more about publicity and exposure. "The day after tomorrow, the investors will also recommend a few artists from Hong Kong. You have to prepare for it." Ju Jueliang gave a reminder out of good intentions. Du Sheng put down the phone thoughtfully, suppressed other thoughts, and, under the guidance of assistant Zhang Jun, took a look at the special effects, editing, etc. The post-production of "Dragon Goddess" went relatively smoothly. At this rate, it will probably be finished in a month. After returning to Hengdian, Du Sheng was planning to ask Wang Yaoyang to check the situation of "The Legend of the Condor Heroes" and the audition matters. Unexpectedly, Zheng Ziyan, who didn't have any good manuscripts, came to him again. Du Sheng thought that this journalist was well-informed, so he just mentioned it out of boredom. "what?" Zheng Ziyan's beautiful eyes lit up, a little bit unbelievable: "Did I hear correctly? The Legend of the Condor Heroes Online actually wants you to audition?" The sound was clear and loud, and the sound leaking from Du Sheng's cell phone receiver made passers-by look at him from time to time. She happened to play this game recently and knows how popular it is. From last year to now, "The Legend of Jin Yong Online" has become popular in East Asia, and every piece of news is enough to attract the attention of players. Not only did it stand out from the crowd of Korean online games and become one of the most popular online games on the market, it also successfully established itself as the originator of domestic martial arts online games.
This guy Du Sheng is going to audition for the TVC commercial of "The Legend of the Condor Heroes Online"? is this real? But when I think about the fact that the national server will be launched in September this year and Zhou Xun will become the spokesperson, it seems that everything is possible. After all, Murong Fu, played by Du Sheng, is also a classic character in Jin Yong’s novels, and he is also one of the major villains in the game! Zheng Ziyan's mind moved and her brain started working quickly. As soon as Du Sheng heard this, he knew what this little witch was planning, and he did not deny it: "Yes, the day after tomorrow." Zheng Ziyan looked at a small drama crew’s residence and suddenly lost all interest. Compared to "The Legend of the Swordsmen", which quickly became popular and became the focus of countless netizens, what do the gossips about the child actors in the drama matter? If I could get some exclusive coverage of "The Legend of the Condor Heroes", why would I stay here? Her mind kept turning, recalling her encounter with Du Sheng: "'The Legend of Jin Yong Online' has become increasingly popular recently. Even if it's just a TVC ad, I guess there will be a lot of people vying for it." Du Sheng smiled without saying anything, waiting for the other party to continue. He heard from Ju Jueliang that this advertisement would most likely be broadcast on local TV stations such as Mango TV, Chili TV, and Litchi TV, which shows that the company is indeed wealthy. "For you, this is a good opportunity." Zheng Ziyan rolled her eyes and organized her words: "With the spread of the influence of that episode of Happy Camp and the overwhelming publicity of Tian Long, NetDragon will definitely not miss this opportunity. If you are chosen, I don’t know how much popularity you will gain, but your status will at least be greatly improved!” Du Sheng was waiting for the other party to say this, and said with a smile: "Since you know this is a hot commodity, do you know who the competitors are?" Previously, Ju Jueliang was vague about the details, only saying that there were popular artists in Taiwan who had taken a fancy to him and he also wanted to use this opportunity to expand into the mainland market. In addition, NetDragon also invited artists from Hong Kong and the mainland to audition, and it is said that they are all stars who have starred in Jin Yong dramas in the past. How deep is the water here? If Wang Yaoyang were to investigate alone, he probably wouldn't gain much for a while. Zheng Ziyan had learned so much from Du Sheng, so she was happy to give back some of the information. She laughed and said: "According to the information I have collected, it is said that the 'Triple Crown Champion' Luo Zhixiang from Bay City is quite interested. In Hong Kong, Wen Zhaolun, who starred in the movie "The Deer and the Cauldron" and recently left Hong Kong to develop in the mainland, is probably also interested because he is in urgent need of resources. On the mainland side, if Ling Zhiying and Hu Jun are silent, the most likely ones are Zhao Wenzhuo, Gao Hu, and Cheng Hao..." “They are all popular artists, so the competition is fierce.” After listening to it, Du Sheng sighed and felt much clearer in his heart. The biggest competitor is none other than Luo Zhixiang, the popular "time management master". And Zhao Wenzhuo, who starred in the hit drama "Storm World" this year. "This kind of audition usually takes two rounds to decide."
Sure enough, Zheng Ziyan revealed her true colors: "How about this? Take some time to take some photos of those artists for me. Preferably ones that are controversial or have scandals." She added: "If you hear or see any explosive or gossipy news about "The Legend of Jin Yong Online", you can also share it with me." "I'll write a report that's biased towards you, and then I'll just... " “It’s hype.” Du Sheng understood what she meant and said with a smile: "We'll see what happens then. If Tian Long fails after its release, I won't have to think about it at all." Considering the popularity of "The Legend of Jin Yong Online", this trailer is likely to bring a lot of reputation points. But if you rashly try to scam someone, you may end up dying a miserable death. Even if there is to be hype, he will be the one to lead it. "Okay, if you have any explosive news, please let me know. I'm on call 24 hours a day!" Zheng Ziyan laughed, having already guessed what Du Sheng was thinking. She was looking forward to how the other party would proceed next. Early that morning, the third floor of Shanshui Hotel was extremely busy. In order to expand into the mainland market, NetDragon's director Lu Jiawei came in person. Not only did she spend a lot of money to invite first-line celebrities to endorse the product, she also used her connections to invite two famous directors to help and arranged auditions for the TVC commercials here. It can be seen that they attach great importance to this publicity. After a brief meeting, Lv Jiawei reminded: "The TVC I shot this time focused on ancient style characters." "I know." Ju Jueliang was in charge of the second round of auditions and understood what was going on. He was about to go out and just as he turned the corner of the corridor, another director, Huang Jianzhong, came over: "Director Ju, wait a moment." (End of this chapter)