Chapter 97 Who steals the show?The next day, nothing unexpected happened. Major domestic newspapers and magazines reported the grand premiere of "Demi-Gods and Semi-Devils". Controversy arose, as expected. In this era, any remake of Jin Yong's work is bound to arouse public discussion and questioning. However, this cannot change the fact that the show has been gaining popularity. The local TV station’s first broadcast achieved a viewership rating, which is absolutely remarkable. It must have been in line with the expectations of all the major investors for the show, and even made them happy. Because word of mouth is growing, it is not difficult to raise it by another percentage point. In addition to the heated discussions on the Internet, newspaper media also discussed the characters in the play. However, most of the discussion revolves around the main actors, with supporting characters such as Murong Fu and You Tanzhi occasionally mentioned, but not in great detail.
This made Du Sheng feel a little disappointed, but he quickly shook his head and smiled. It's a bit like being greedy. After all, he hasn't gained momentum yet, and having too high expectations will only lead to fear of loss. Thinking of this, Du Sheng calmed down and lowered his expectations. He logged into his Weibo and found that the number of followers had increased again, reaching about 66. Even the reputation value soared to 8298. Considering the need for skill allocation, there is no rush to upgrade. Wang Yaoyang bought two fast food meals and said happily: "Brother Sheng, have you heard that Blueberry TV has decided to broadcast Demi-Gods and Semi-Devils during the day?" "Oh? That's a good thing." Du Sheng nodded slightly and understood why Wang Yaoyang was so happy. Generally, only dramas that have high ratings and good reputation when they are first broadcast, or dramas that are popular and highly anticipated before they are aired, will be followed up shortly after their first broadcast to further increase the attention on the show. It is obvious that "Demi-Gods and Semi-Devils" is a drama with high ratings and good reputation. This also sets the tone for the show. If you purchase other channels later, it will be no problem to broadcast them twice or three times. It is foreseeable that the poem "Difficult to Recite Sutra" will also come in handy. It is inevitable that the number of fans and reputation on Weibo will increase significantly again. "Oh yeah, I almost forgot one thing!" Wang Yaoyang, who was arranging the table, suddenly slapped his head, turned around with a chuckle: "The endorsement for "Battle of Bright Summit" has been notified, asking you to go for an audition tomorrow and put on makeup to see the effect!" Not surprisingly, NetDragon has also been paying close attention to the release of Tian Long (Tian Long) and the word-of-mouth feedback on Du Sheng's performance.
So far, it seems that positive results have come out. With this wave of popularity, as long as we keep stable and have no major competitors, there is a high probability that we will get all 20. Just like that, a few more days passed. "The Demi-Gods and Semi-Devils" has unknowingly aired to the sixteenth episode, and Murong Fu's appearances in the drama have also increased. In order to remove obstacles on the road to national restoration and win over people from all sides, various means of blaming and plotting frequently appear, and he has the aura of becoming a powerful boss. Such a different Gusu Murong Fu naturally attracted a lot of attention and discussion. Especially after the game agency fanned the flames behind the scenes, Du Sheng's popularity was completely fermented. That’s right, the endorsement was won. After all, it wasn’t surprising that Ju Zuoliang was in the second round of auditions. In the popular section of the "Jin Yong Qun Xia Zhuan" game community, a player posted a promotional photo of Murong Fu played by Du Sheng: "No one should object to such a handsome Murong Fu promoting the game, right?" As soon as the post was released, it immediately attracted a large number of players to watch and discuss it. "So handsome, totally my type!" "NetDragon has finally figured it out! Instead of looking for so-called big stars to endorse their products, it is more appropriate to look for these characters." "I'm following this drama too. Murong Fu's performance is so amazing that I fall in love with him at first sight." "Yeah, I always felt that the previous Murong Fu was a little lacking, either because his looks weren't good enough or his acting was exaggerated, but this version of Murong Fu is really eye-catching!" "Indeed, he perfectly interprets the image of an ambitious hero, and is worthy of the title of the boss guarding the gate in "The Legend of Jin Yong"!" As the number of replies continued to increase, more and more netizens began to pay attention to the endorsement and promotion of this newcomer. "The actor who plays Murong Fu seems to be a newcomer, right? I haven't seen him before." "His name is Du Sheng. He has appeared in promotional activities before and his performance was very eye-catching!" "Yes, yes, I remember it too. He really performed well in that episode of Happy Camp. Not only was he good-looking, he was also very talented!" Some enthusiastic netizens also dug up Du Sheng’s promotional activities, allowing more netizens to have a glimpse of his style. Seeing the good response and the continued surge in popularity, Zheng Wenyu, the general manager of the game agency, simply had someone mark the post in red and pin it to the top to encourage more netizens to participate. Before anyone knew it, the discussion became more heated and spread to other Jin Yong-related forums. NetDragon also struck while the iron was hot and officially launched the 30-second TVC of "The Battle of Bright Summit" on Blueberry Channel for a test run. That night, many viewers who watched "Tian Long" were instantly attracted by a strange promotional scene. The first thing that catches your eye is a stretch of rolling mountains, covered in snow, like a giant silver dragon winding its way around. Those who have played "The Legend of Jin Yong" will probably be surprised:
This is Guangmingding. It is indeed the holy land of martial arts that countless players dream of. Suddenly, a figure spread its wings and leaped down from the top of the mountain. A figure dressed in white clothes that is whiter than snow, with fluttering sleeves, is like Lingbo walking on the waves. With a sword, the sword light disappears, and corpses are everywhere. The blood rain splashes, the visual impact is extremely strong. A group of martial artists retreated in panic, exclaiming: "It's Gusu Murong Fu, run!" In the picture, Du Sheng stood with his hands behind his back, looking indifferent: "A bunch of ants are not worthy of dirtying my sword. If you have the ability, come to Bright Summit in The Legend of the Golden Yong Heroes. It's a matter of life and death! " Although the advertising slogan is a bit offensive and Du Sheng is unable to complain, this kind of sarcastic promotion is still considered novel at the moment. At least it's full of passion and can resonate with many young people. The target audience of "The Legend of Jin Yong" is actually them, which can be said to be a targeted output. As expected, this promotional video became a hot topic on the next day. The name Murong Fu is frequently mentioned in major domestic forums related to martial arts and online games. Coupled with the help of the game's mainland agent behind the scenes, it directly made the headlines on Weibo. [Murong Fu looks down upon the world and wants to challenge the heroes at Guangmingding! ] Although it was replaced by other headlines in less than twenty minutes, during that period, Du Sheng's name surpassed the three main actors of "Demi-Gods and Semi-Devils" for the first time and became the subject of heated discussion among countless netizens! His appearance is really eye-catching. With that defiant look, even non-players were attracted to it in large numbers. "It's worth it!" Zheng Wenyu clenched his hands excitedly. If he hadn't been concerned about his identity as the general manager, he would have cheered along with the promotion department. NetDragon director Lu Jiawei was also quite surprised. To be honest, they originally couldn't find Ling Zhiying or Hu Jun to be the spokespersons, so they just listened to Ju Jueliang's suggestion and let Du Sheng give it a try. But given the other party's status, they actually don't hold out much hope, so they just cast a wide net. Unexpectedly, among so many endorsements, he is the one who has received the most enthusiastic response! The number of downloads also increased significantly out of thin air! It seems that this time I accidentally bet on the right thing. The 20 yuan endorsement fee is indeed worth it. Zheng Wenyu even considered making further efforts and continuing to ask Du Sheng to shoot a few more shots. If Lu Jiawei hadn't said there was no rush and wanted to expand the publicity channels first to see how things went, I'm afraid it would have already started by now. In response, Du Sheng just smiled and said it didn't matter.
This was just his first commercial, and the results were beyond his expectations. During this period, the number of Weibo fans has exceeded 70, and the reputation value has reached 15982. Many audiences were also deeply impressed by his role as Murong Fu, which is priceless. It also attracted a lot of attention. As for whether making this film will lead to ridicule or cause controversy? For someone like Du Sheng who is used to all kinds of outrageous publicity and endorsements in his previous life, such worries are completely unnecessary. For example, the advertising meme "Zha Zha Hui" is also a kind of invisible publicity for itself. Not to mention, how much reputation can one gain from acting alone without any controversy that causes shock or slander from outsiders? And looking at it from another perspective, the fact that he can be discussed by the public is also a recognition of his improved status. Otherwise, if you change to another small-time person, who will care who you are? In addition, the game promotion attracted a lot of attention and also fed back to the TV series, allowing more people to remember his character. Apart from some flaws, it is almost a win-win result. As a person who makes a living from this, how could Zheng Ziyan remain indifferent to such a big hot topic? She and Du Sheng also have a "comrade-in-arms" relationship, so it's easy for her to get some information. It’s just that this time “Demi-Gods and Semi-Devils” is very popular, and many colleagues have joined in, which is really too exciting. We have to find another way. Because ever since the show started airing, domestic media have been reporting on it like sharks smelling blood. In order to attract attention, the show has used all kinds of ideas and approached the show from unexpected angles, making it often top the entertainment headlines. Not to mention, Zhang Zhizong's various scandals, self-exposures and buying of hot searches have ensured that it has never lacked the spotlight. Logically speaking, the news about this drama has been almost exhausted, and journalists and media have begun to turn their attention elsewhere, looking for new hot spots. Zheng Ziyan didn't want to eat the leftovers originally. However, just now she accidentally saw the TVC promotional video shot by Du Sheng, and when she clicked into the game forum, she was surprised to find that there were so many discussions about "Murong Fu"! Zheng Ziyan suddenly felt an inexplicable excitement: This friend of mine is going to be famous! ! This excitement not only came from her keen sense of smell as a journalist, but also because several of the explosive news she had reported before were provided by Du Sheng. As a friend, she felt that it would be unacceptable if she didn't lend a helping hand from behind. In fact, Zheng Ziyan has also been watching this drama recently. Every time Murong Fu, played by Du Sheng, appears, she can't take her eyes off him. Besides being incredibly handsome, this guy also has a lot of depth to his character. Especially the crisp and clean fighting scenes are eye-opening. Today, when Zheng Ziyan noticed the heated discussion about "Murong Fu" on the forum of "The Legend of Jin Yong", She knew that the opportunity to help had finally come! The other party's accumulated reputation has reached a critical point, and it only takes a suitable opportunity to push this topic to its peak. Zheng Ziyan couldn't wait to open the computer document and started typing away.
“Who steals the show the most in Demi-Gods and Semi-Devils? ——Gusu Murong Fu!" This time she will not only publish it online, but also publish it formally to make it full of professionalism and authority! Zheng Ziyan believed that once this press release was released, it would cause an uproar. Where can you find such a provocative topic that can attract attention and earn traffic at the same time! …… (End of this chapter)