Video sites have become a mainstream force that cannot be ignored on the Internet. Young people no longer like to hang out online, but are keen on surfing the Internet. In his previous life, Qin Shou also had this interest. He was too lazy to go to the cinema, so he simply clicked on the video website at home, and he could enjoy a lot of free movies and TV series. The point is not having to go out to the cinema, saving a lot of time to do other things. However, mainstream video platforms such as Youku, iQiyi, Tudou, etc., did not seem to make money in that era. Not only is it not making money, but it is losing hundreds of millions of dollars every year. In fact, most of these losses can be made up through advertising. However, these major video platforms are too aggressive in grabbing user stickiness. Do not allow other forces to take a bite of the soup. This has also led to several major video platforms that are dominated by users, investing more and more funds every year.
A large amount of investment funds were consumed in vain, and advertisements were overwhelmingly advertised on billboards in the streets and alleys. If Qin Shou invests in these video platforms with the idea of making money, he probably won't even be able to drink a few sips of soup. Because monopoly is the easiest way to make money. No one likes to try hard to please customers every day. There is only one inn five hundred miles away from Fang Yuan. At this time, Qin Shou saw a line of familiar pages. . This social network platform was once very popular, but the good times did not last long. Following several strategic investment transformations by Renren's senior management, the transformation failed. This social platform has gradually disappeared from the public eye. But these failures cannot conceal the past glory of . It is the big brother of Yanhuang's leading real-name social networking platform. Moreover, among all social platforms, Renren occupies the top position in terms of the number of users, the number of 497 page views, the number of visits and the time spent by users. On May 18, 2006, cut into "life consumption information" with the idea of "local people, new discoveries" and started a new battle horn. Xiaonei was acquired by Thousand Oaks Interactive Group in October 2006. Thousand Oaks Interactive Group relied on the 5q campus network at that time, and undoubtedly had a certain influence on many social platforms. They are willing to acquire Xiaonei, and they also maintain the strategic policy of one plus one greater than two, investing in betting. In the face of such a huge investment bet, for a period of time, online discussions were all over the merger of Thousand Oaks Interactive Group and . The share price of Thousand Oaks Interactive Group also soared. For Internet companies, products are second, and your reputation is the most important. It's like passing on the drum, as long as you can make money, no one cares what you are selling.
Netizens in this era, born in the Stone Age, have only one requirement for using products, that is, everyone around them is using them. The more you use, the better. This also makes most social public platforms make up their minds to invest in online and offline advertising crazily. As long as my advertisements are enough and attractive enough, I am not afraid of insufficient user adhesion. At the end of the same year, Thousand Oaks' 5Q campus network and Xiaonei network were merged. When the profitability of was generally questioned, the Internet tycoon Thousand Oaks Interactive Group revived Renren in a high-profile manner, and its ambition is self-evident. As a matter of fact, Thousand Oaks Interactive Group made the right bet this time! Almost silently, the distinctive yellow villain LOGO of has been joyfully launched in 33 cities across the country. Although, there were some small episodes in the process, that is, the senior executives of Thousand Oaks Interactive Group discovered that after more than half a year, due to the slow development speed, unexpectedly shut down again at the end of March 2007! In July 2009, Thousand Oaks Group simply changed the name of its well-known Xiaonei website to . 5q Xiaonei users who have registered as users can go to the society instead of being suppressed in a small campus. Almost anyone can come to . Beyond the scope of the campus. On October 27, 2009, held a press conference on the Renren Connect Strategic Alliance. It is officially announced that will realize a comprehensive connection with excellent websites in various vertical fields through the Renren connection technology. Through this technology, it can fully connect and conduct in-depth cooperation with , Interactive Encyclopedia, , , , and other vertical domain websites. In fact, this matter, to put it bluntly, is to bring users a richer Internet life experience. "It seems that in the middle of this year, was renamed and became the largest online social platform in China. Qin Shou fell into memory. Although it seems that [Renren]'s top executives have won the transformation battle. But after that, will go from peak to trough, and face an irreversible failure On March 11, 2013, Renren announced its unaudited financial report for the fourth quarter and 2012 as of December 31, 2012. Renren's net operating income in the fourth quarter was US$ million, an increase of over the same period in 2011, exceeding the average expectation of Wall Street analysts. Among them, online game revenue was US$ million, an increase of over the same period in 2011; contributed US$ million in net operating income, a year-on-year increase of 100%. In 2012, Renren's net operating income was US$ million, an increase of over 2011. Among them, contributed US$ million in net operating income, an increase of over 2011. In the next few years, there will be constant rumors in the industry that Renren Games is speeding up layoffs. Several online media reported that in the first quarter of 2013, Renren Games still had around 700 employees. In the round of layoffs in the second half of 2013, although the human resources department did not announce the specific proportion of layoffs in this round, the estimated rate may be close to 50%.
The notice of layoffs was sent directly (ceda) to each employee by the human resources department, and some project teams were all laid off. After many days of silence, Chen Yizhou "clarified the rumors" through internal emails. Chen Yizhou said frankly that the performance of Renren in several quarters in 2013 was not satisfactory. It is necessary to reflect on the control and priority judgment of the project, and said that Renren Games must slow down the pace of expansion, and the ultimate goal is to strive for an independent listing. ? In May 2018, some Renren investors filed a complaint with the US Securities and Exchange Commission (SEC). Demands that Renren be prohibited from selling its corporate assets to private entities controlled by Renren CEO Chen Yizhou, as well as to Japan's SoftBank Group. The shareholders demanded an investigation into the sale of stakes in 44 companies, saying assets involved in the deal were nearly sold at a deep fire. ? In the end, the profits that Renren can generate can hardly make up for the losses caused by the failure of strategic transformation. Delisting has become an inevitable fate. But before that, Qin Shou was interested in participating and earning some pocket money for himself. Between Renren's heyday and its delisting, there is still a long period of room for manipulation. Wouldn't it be nice to make a billion dollars quietly? "Speaking of which, after the collapse of , we ushered in the era of group buying." Qin Shou smiled thoughtfully. In Qin Shou's impression, there are several companies that stand out in the great storm of the Thousand Regiments War. Including Jumei Youpin, Meituan, the founder of Jumei Youpin, and the advertisements I endorsed for myself. This ad is very brainwashing, and Qin Shou has kept it firmly in mind until now. The battle of thousands of groups is actually an out-of-control performance of group buying on online platforms. Since the beginning of 2010, my country's first group buying website has been launched. By August 2011, the number of mainland group buying websites had exceeded 5,000. Among them, there are many major portal websites joining in, and there are also newly-born group buying websites, and platform Internet companies such as Sina, Tencent, , and have also entered the group buying field successively. Group buying has almost become a standard function of Internet companies. At that time, you said that your Internet company did not have group purchases, and even the top executives of the company were embarrassed to go out to discuss cooperation. Born to be inferior to human beings. "We drive Mercedes-Benz, Rolls-Royce, you drive Mazda, no wonder you are stuck in traffic." Qin Shou thought of this sentence for some reason. The entire Internet industry is expecting the high-profit myth created by Groupon to be replicated in Yanhuang. In order to compete for the domestic group buying market, various group buying websites began to compete in disguise.
Well-known domestic group-buying websites such as Lashou, Meituan, 5wotuan, 24juan, Manzuuntuan, and have started round after round of financing competitions. Advertisement wars, tug-of-war, positional warfare and other overwhelming advertisements have been integrated into the daily life of the general public. Too low barriers to entry undoubtedly accelerated the development of the group buying industry, but at the same time inevitably caused vicious competition and rapid reshuffle in this industry. The initial group-buying website required a large number of sales staff to popularize group-buying knowledge for merchants. And soon, almost every merchant will receive sales staff from several or dozens of group buying websites. Merchants use the website to promote their own position quickly reversed. Start to weigh and compare which group-buying website to cooperate with is more beneficial to yourself, but in order to compete for customers, some group-buying websites have to lower the bottom line of merchants repeatedly. One of the reasons Qin Shou remembers this matter deeply is the price war, which was really too cheap. A one-hundred-yuan t-shirt can often be used to buy two or even three at the same price on another group buying platform. In this extreme game, between the group buying platform and the users, they must guarantee their own profit margins. As a result, consumers have become the ultimate payers in this profit competition. Only when you are comfortable serving me can I make you money. But you are humble, there will always be someone who is better at flattering you than you. In the past few months, most of the group buying platforms have died down in this frenzied upsurge of the Thousand Regiments War, and their capital has gradually withdrawn from the market. As a result, the development of the group buying industry has entered a bottleneck. Venture capital has begun to move to other fields. Only four or five websites reached a certain scale and eventually became the leader. .