Chapter 164 Autograph Session Southland Media. “Let me create a personal short video account?” Chen Mo was a little surprised when he heard Pei Luo's proposal. Pei Luo nodded and said, "Didn't you help broadcast a segment when Fu Lingling was broadcasting the day before yesterday?" Chen Mo thought about it and said, "I just happened to see Fu Lingling walking around with her phone in her hand, saying that she was showing her fans around the company. Someone in the live studio saw her and greeted me. They were very curious about me as her boss, so I just showed my face briefly." Pei Luo continued, "Yesterday I received feedback from the operations department and checked the backend data. During the time when you appeared in front of the camera, the popularity of the live broadcast room showed a clear upward trend." "Really?" Chen Mo touched his chin. "That's normal. After all, our looks, temperament, and strength are all there for us to see." Pei Luo glanced at Chen Mo with a hint of "disdain", but did not refute. Instead, he analyzed seriously: "Your face is only one aspect. On the other hand, the contrast between your identity as a 'boss' and your 'down-to-earth' chat interaction makes people feel familiar." "Yesterday I asked someone to post a clip of your live broadcast on the company's account. The traffic was very good, and the number of fans increased by nearly 100,000 in two days."
Chen Mo was a little surprised, "Is the effect so good?" Pei Luo explained: "It's mainly because some people recognized you as a musician, and most of the increased attention is from your fans." Although Chen Mo rarely appears in public, his works are highly praised. From the stunning Jiang Congwen, whose representative work "King of Love Songs" was written by Chen Mo, to the queen Lin Nanxi and the king of singers Su Lixing, both of whom have title songs written by Chen Mo in their respective albums. Even the recently emerging Li Zhijin, her debut song "Fleeting Time" was also written by Chen Mo. Although Chen Mo's own album "Mo Yu" was not widely promoted, it actually achieved remarkable results. So, before he knew it, Chen Mo also had a group of loyal fans. Maybe Chen Mo’s current popularity is a bit like “only knowing the name but not the person”, but there are always some interested people who will explore the personal situation of Chen Mo as a creator. Some of Chen Mo’s basic personal information is not difficult to find. The MV of Jiang Congwen's song "Ten Years", the video clips of Lin Nanxi's concert, and the collective promotion of the artists under Fuyun Entertainment when the album "Mo Yu" was released, as long as one is interested in knowing, all kinds of clues on the Internet can be followed to find out. "I thought so," Chen Mo suddenly realized, "but there's no need for me to set up a special account for business, right? I think Fu Lingling is already doing well." "It's different." Pei Luo shook his head. "Fu Lingling is Fu Lingling. Fu Lingling can promote the company, but she can't represent the company." "Nowadays, the information on the Internet is so complex that everyone has their own information cocoon, so the marketing and publicity position is of utmost importance." Pei Luo raised his eyebrows slightly, "Hasn't he seen the CEO of a tech company with a net worth of hundreds of billions personally come out to fight? How dare you, a rich second-generation, sit there?" Chen Mo was choked by this and said helplessly: "Not everyone can be called Lei Bushi" "Of course." Pei Luo nodded as a matter of course, "But they have already demonstrated it, can't we copy it?" "Not to mention building a brand for Southern Media, the annual publicity and promotion of the TV series produced by Fuyun Entertainment alone is also a huge expense, right?" "We don't expect to be on par with Mr. Ren Lei. His marketing ability is enough to generate 1 billion yuan in publicity. No normal person can compare to him." "But it's okay for us to learn even one-tenth of it. If you can save the company 100 million yuan a year, then saving money is making money." Chen Mo blinked, "Is this how the account is calculated?"
"Of course." Pei Luo affirmed, "Besides, not everyone can copy it well." "Look at the CEOs of car companies. They try to learn from them, but they can't even copy. Why? Because they have been successful for too long and can't let go of their boss's airs. When they speak, it's as if they are lecturing their employees in a meeting." Chen Mo couldn't help but laugh when he heard this, "You can't blame others. If you hear the boss say a few words in the company, everyone will put up with it for the sake of salary, but no one is your subordinate on the Internet. Who will spoil you if they don't take your money?" "That's the problem." Pei Luo said bluntly, "Those CEOs have achieved success and fame, and they are also old. They can't understand some of the young people's unconventional ideas, and it's hard for them to empathize with the pressures and difficulties that young people are facing now." "But you don't have these problems." Pei Luo continued to analyze, "You have the boss's background, you are young, you have an outstanding appearance and musical talent, and you haven't married yet." "Etc., etc" When Chen Mo heard something strange sneak in, he quickly interrupted and said, "What I described before is very appropriate, but what's the matter with not having a wife?" Pei Luo said seriously: "Didn't I hear that your family often urged you to get married? Marriage is also a big problem that young people often face. You should be able to empathize with me on this point." "Who told you that? That's not true." Chen Mo solemnly stated, "I have a girlfriend now." Pei Luo waved his hand nonchalantly, "Anyway, in some aspects, you have advantages that Mr. Lei doesn't have." Chen Mo deeply agreed with this statement, "That's right, although we both follow the appearance track, and Mr. Lei also claims to be the most handsome in the rice field, but to be honest, he is still a little worse than me." Pei Luo couldn't help but roll his eyes. "I mean your musical ability. Music itself has a natural entertainment attribute. This is your advantage." Chen Mo shook his head and said, "You don't know this. Mr. Lei has also released songs." "Huh?" Pei Luo was stunned, his expression blank. Chen Mo raised his eyebrows, "It's an English song, haven't you heard it abroad before?" Pei Luo shook her head. She knew that a certain Internet tycoon had made a kung fu movie, but she had never heard of him releasing a song. "You can search it, it's very well-known." Pei Luo took out his phone doubtfully and checked it. Then he heard a friendly greeting, "Are you ok?" Excellent songs often only need simple lyrics and melody. 【Hello, Thank you, Thank you very much~~】 Pei Luo was immediately immersed in the sound and it took him a while to come back to his senses. "Are you sure this isn't a prank?" "In the beginning, it was indeed a parody of a piece of music, but Mr. Lei later bought the copyright from that person, and now it can be listened to for free on any music platform." Chen Mo shook his head and sighed: "Look, there is a reason why their business model is successful." Pei Luo smiled, "So what do you mean?" Chen Mo shrugged, "Okay, learn from the best." In the afternoon, Chen Mo drove to a creative park where the book signing event of Ning Zhihe's group was scheduled. The autograph session had already started, but there were still many fans holding cheering signs waiting outside the venue. Most of them are girls in their teens and twenties. They probably didn’t win the lottery and couldn’t get in, but they don’t want to leave. Chen Mo was not surprised by this. He drove straight past and entered the underground parking lot.
"Ok?" "What's wrong, Taichu?" In the crowd, there were two girls who were slightly shorter than the others. One of them was wearing a JK uniform, a small shirt with a butterfly tie on the upper body, a pink pleated skirt and over-the-knee socks on the lower body, and a pair of black leather shoes. She had two pigtails, a typical campus beauty. The other one wore a simple denim dress and had a ponytail, looking neat and pretty. The girl with a ponytail looked into the distance and said uncertainly, "I think I saw a familiar car." Chen Yuexi next to him asked, "Is this someone you know?" Fang Taichu retracted his gaze and shook his head, "I didn't see the license plate clearly, I don't know if it is this." Chen Yuexi's feet were sore from standing so she squatted down and lamented, "Oh, it would be great if someone I know could take us in." Fang Taichu said happily: "It's not even dark yet, and you're already dreaming." Chen Yuexi sighed, stood up again, stamped her feet, and said, "I'll do it when I have money in the future." Fang Taichu immediately splashed water on her to wake her up, "You don't have it now." Chen Yuexi was immediately discouraged. "Why don't we go back? I'll see you in my dream." "you sure?" Fang Taichu didn't care, because she came here purely to keep the friend company. If it wasn't for this good friend beside her, there was no way she would just stand here like an idiot. Instead of spending this time, it would be better to go back and assemble the newly purchased aircraft carrier model. Chen Yuexi hesitated for a while, raised her head, and said tentatively: "How about waiting a little longer?" Fang Taichu had an expression of "as expected" and nodded calmly. "Hehe, you're so nice, Taichu~~" Chen Yuexi hugged Fang Taichu affectionately, wanting to be close to him. Fang Taichu raised his hand to block Chen Yuexi's face that was approaching. Chen Yuexi glared in “dissatisfaction”, but found that Fang Taichu’s eyes were looking behind her. "Ok?" Just when Chen Yuexi was still a little confused, Fang Taichu suddenly smiled and shouted in surprise: "Uncle Chen Mo!" (End of this chapter)