Chapter 160 The Unknown Sigh "This is the revenue of our company's live e-commerce business this month. Take a look." Pei Luo walked into Chen Mo's office and handed over a report. "It's not much of a loss, right?" Chen Mo took it with a smile. "Quite a lot." Pei Luo's expression was solemn. "It's okay, the business has just started, don't put too much pressure on yourself." In the start-up phase, the initial investment and expenditure are high, so it is normal to make losses. Chen Mo had already prepared himself for the first few months of losses. "Huh?!" Chen Mo took a look at the report and looked up in surprise. Pei Luo smiled instantly, his eyebrows slightly raised, "I made a lot of money." Chen Mo lowered his head and confirmed the profit amount again, and said in amazement: "Does live streaming make money so quickly?"
Although he knew that live streaming e-commerce was quite profitable, Chen Mo was still a little surprised when he saw the specific numbers. Pei Luo explained: "It's mainly because most of our anchors are third- and fourth-tier artists who came directly from Fuyun Entertainment. Although they are not big names on the screen, they all have a certain degree of fame and fan base, which saves them the early stage of setting up their accounts." Chen Mo tapped the table with his fingers. "After seeing this income, I guess these people won't want to go back to acting." "When the show first started, some people were still a bit 'reserved' as actors, and some couldn't let go of their pride and couldn't put it on." "Now," Pei Luo shrugged, "I can only say that my performance during the live broadcast of the 'bargaining session' was absolutely worthy of the professional qualities that a professional actor should have." Chen Mo was not surprised to hear this. If selling goods through live streaming for a month is equivalent to filming a drama for half a year, who wouldn’t want to make money easily? Most people enter the entertainment industry for the easy money, and they can also enjoy the vanity of being pursued. As for artistic pursuits, art that cannot be measured by money is often just priced wrong. "However, if they continue to live stream and sell goods for too long, it may be difficult for these people to go back to filming." Pei Luo reminded, "When the audience sees their faces, they may immediately hear 'Link up' in their minds." Chen Mo nodded. Of course he knew this too. Actors need to maintain an appropriate distance from the audience and cannot make themselves too "lively" in front of the audience, otherwise the audience will easily be distracted when watching your performance. So strictly speaking, actors should appear less frequently on shows like variety shows and reality shows. Unless you are a comedian, the impact may be smaller, because filming and recording shows are all about contributing laughs. Chen Mo said bluntly: "This group of people who were willing to come to the live broadcast first did so because no one wanted to film with them. Although the live broadcast room is small, at least they are in front of the camera. Otherwise, if they don't show their faces, the audience will almost forget about them." The entertainment industry is the most realistic. The more popular you are, the more movies you get to shoot, and you can’t choose from all the scripts. But once you go downhill, I'm sorry, you're the only one who will be picked on. If someone is willing to give you a chance, you should thank them for giving you a meal. Pei Luo nodded. "However, our company still lacks a truly representative head anchor. The influence of third- and fourth-tier artists is still a little lacking."
Chen Mo thought for a moment and said, "If second-tier artists knew about the benefits of live streaming, they would probably be very tempted. I'll find a chance to talk to them and see if anyone has this idea." In terms of profitability alone, top anchors are not inferior to top stars. If second-tier artists can become top anchors, it can be considered an alternative form of advancement. "What about those first-line artists? Is there any chance for them to perform one or two shows?" Pei Luo obviously had great ambitions. "Don't even think about being a first-tier artist." Chen Mo shook his head. "First-tier artists all have endorsements, and the brands won't allow it." Brands spend a lot of money on endorsement fees to hire celebrities as image spokespersons. If these people come to live broadcast and sell goods, wouldn’t that be equivalent to endorsing a bunch of brands at the same time? Not to mention the problem of competitor exclusion, this behavior itself will greatly reduce the commercial value of the artist's image, which is not worth the loss. Pei Luo was not disappointed when he heard this. He had always been trying to make some money, and with the support of Fuyun Entertainment, he felt itchy and wanted to make some money from time to time. Chen Mo asked, "By the way, how is the short play project going?" "The budget has been made, and I plan to shoot two films in a row to test the waters." Chen Mo nodded. "Okay, the investment isn't big anyway. If it works, we'll have a chance to reap the first dividend. It's worth a try." "Well, there's also this, which was submitted by the marketing department this morning. It's a report on Ning Zhihe's past background investigation and business value assessment." Pei Luo handed over another document. Chen Mo took it, looked at Ning Zhihe's information on the file, touched his chin, and analyzed: "Well, in terms of commercial value alone, it is higher than most first-tier singers and actors, but the disadvantages in long-term development are also obvious. After all, the blooming period of a girl group is too short. Whether it can transform in the future is the key." Pei Luo asked curiously, "Why are you suddenly interested in this kind of traffic idol? I remember that Fuyun Entertainment doesn't sign this kind of artist very often." Chen Mo smiled and asked, "How about signing with Southland Media?" Pei Luo shook his head and said frankly: "Southern Media can't provide her with resources." Chen Mo raised his head and asked, "Have you also read this information?" Pei Luo nodded, "I just flipped through it briefly." Chen Mo asked with interest: "What do you think about signing her?" Pei Luo objectively commented: "The group Ning Zhihe belongs to is currently a top girl group in South Korea. In South Korea's words, it is in the 'trend', and she is also one of the more popular ones in the group." "Both her group and herself have a good influence in Southeast Asia. However, due to the unknown Korean restriction order, their group cannot be active in China, so they seem to be a little less famous." Chen Mo couldn't help laughing when he heard Pei Luo's "unknown" statement, but still stated: "That's just a rumor. We don't have such a 'clear rule'." Well, at most it's an "informal" industry advocacy letter. It is just advocacy, no forcing, no mandatory requirement, and it is up to you to listen or not. As for not accepting advocacy? No one has ever been so "unyielding". Pei Luo just smiled in response to Chen Mo's official statement. Although she has been abroad for some years, she is not at all unfamiliar with the domestic language arts. Pei Luo continued: "In fact, as a 'family member' who has made great achievements overseas, Ning Zhihe is quite popular among young people in China." "In China, it's just about dividing the pie; overseas, it's called expanding territory." Chen Mo said clearly, "Obviously, the latter can make fans feel more identified and proud."
"That's right." Pei Luo nodded. "So, with Ning Zhihe's popularity, it's not a question of whether or not to sign someone, but whether or not they are willing to come to you." No matter how short the flowering period is, you will definitely make money if you sign it, and it will be a lot. Chen Mo smiled and explained the reason: "She is the sister of a friend of mine. Because her contract in South Korea is about to expire, she is preparing to return to China for development, so she came to me." Pei Luo suddenly realized, "I thought so." Chen Mo flicked the information in his hand and said, "Since the person has entrusted me with the task, I cannot just seek benefits. I also have to consider the subsequent development of the person." Pei Luo thought for a moment and gently reminded him, "Although Fuyun Entertainment and Nanguo Media are the same to you, they are two companies after all, and their respective businesses cannot be confused." Since he is planning to sign with Floating Cloud Entertainment, it would be a bit inappropriate to ask Southern Media to do the background check and business evaluation. It's okay if it happens once or twice occasionally, but if you get used to doing this, the company's business management will definitely be in chaos in the future. "I understand what you mean. Don't worry, I don't confuse public and private matters." Chen Mo smiled knowingly, took out a document from the drawer and handed it to Pei Luo. Pei Luo took it without knowing why. After taking a quick glance, he raised his brows and asked, "Did you ask Fuyun Entertainment to do a similar investigation and assessment?" Chen Mo nodded and explained, "I just took this opportunity to test the business capabilities of our department." "Like you just said, most of our current anchors are artists from Fuyun Entertainment who come here to work 'part-time'. So, I want to see how good the marketing department's actual business capabilities are in this area." Upon hearing this, Pei Luo picked up the two documents and compared them. Obviously, Fuyun Entertainment's business evaluation data is more detailed and reliable. In comparison, Southern Media's report pales in comparison. Pei Luo reflected, "I was negligent. I only thought about leaning on a big tree for shade, but I didn't expect that resources were so easy to get, which made the departments below a little 'wasteful'." Chen Mo waved his hand. "The company is still in its infancy. We need to check for loopholes and make up for deficiencies in all aspects. It is normal to have problems. We just need to find them in time and make adjustments in time." Pei Luo said seriously: "I will focus on the performance assessment of each department this month." "Well, just watch it." Chen Mo's tone was relaxed, and it was obvious that he was very confident and trusted Pei Luo, and had no intention of intervening. "No, I have to go first." Chen Mo looked at the time and quickly stood up. "Huh? Why are you in such a hurry?" "Hongdou is leaving tomorrow. She said she wants to cook tonight so that my parents can taste her cooking skills." Chen Mo smiled unconsciously, "I have to go back to see her in case she is too busy to handle it alone." Pei Luo nodded gently and said casually: "I heard that you brought her to the company yesterday? When I came this morning, I heard many employees talking about the boss's wife." "Well, you weren't here yesterday, and I wanted you to meet up and have a meal together so you can get to know each other." Chen Mo lowered his head and quickly organized the documents on the desk. Pei Luo murmured softly: "It's the same if I see you."
"What?" Chen Mo didn't hear clearly. Pei Luo smiled and shook his head, helping Chen Mo take down the coat that was hanging on the wall. "It's nothing, just go now." "Oh ok, let's go." Chen Mo didn't care. He took the coat and walked out. Pei Luo did not leave the empty office, but stayed for a while. She looked at the photo of Chen Mo and Xu Hongdou on his desk and remained speechless for a long time. Finally, in the empty office, there was only a silent sigh: "Ugh" (End of this chapter)