Chapter 96 Strong Integration People in Long Province can eat sour, sweet, salty and spicy food, but their demand for chili peppers can only be described in one can be spicy! For example, the soul of Lanzhou beef noodles lies in those two big spoons of red chili peppers, but the magical thing is that even though there are so many chili peppers, it is not very spicy. The chili here is fragrant. Most of the people who come to participate in the promotion meeting are, like Ren Fu, practitioners in the pepper industry in Long Province, and it can be said that they have seen countless peppers. There are also many people who are addicted to spicy food and chili peppers are indispensable in every meal. But Tianjiao No. 1 brings them a unique feeling. Compared with local peppers, Tianjiao No. 1 has a crisper, tenderer and more delicious taste, and a stronger spicy aroma. When you take a bite, you can feel the distinct taste spreading in your mouth, constantly stimulating your taste buds and sense of smell, making you unable to stop. Taste it carefully again. You will find that it is not just limited to spicy taste, it can also present a variety of delicate taste changes, just like the subtle experiences in life, rich and unforgettable. It has high yield and good quality. It can be eaten fresh or processed. The meat is thick and durable in storage and transportation.
Many people silently praised in their hearts that this was an amazing variety of pepper. Over the years, although many new varieties are launched every year, most of them are just imitations, or have made progress in some direction. Tianjiao No. 1 has achieved breakthroughs in output, quality, storage and transportation, and even mechanized production. In the banquet hall, Zheng Yuan thought of the Red No. 1 from his own cooperative, and his expectations grew even higher. He still remembered that when selecting the seedlings, the technicians at the nursery base were more optimistic about Red No. 1! Moreover, Red No. 1 is a sweet pepper. Due to its scarcity, there is no problem with sales and the price is more attractive. It has been confirmed that Red No. 1 will be able to produce a good yield if there is a breakthrough in quality. Zheng Yuan couldn't imagine the benefits of the cooperative this year. Unlike pepper farmers, local processing manufacturers represented by Ren Fu are thinking about how to obtain raw materials. Due to Tianhe’s strong intervention, the original pepper growers have all switched to Tianhe this year. As a result, many manufacturers are still unable to find the raw chili peppers this year. In the past few years, farmers in the Wei River Valley were not very willing to grow peppers, while farmers in the mountainous areas did not master the techniques for growing mountain peppers. Therefore, the pepper planting area in Gangu has remained at around 5,000 acres. After Tianhe came, the area of pepper planting increased rapidly and directly exceeded the 10,000-acre mark. Logically speaking, with the increase in area, Tianjiao No. 1 can also be used for processing, so there should be no shortage of raw materials. But the farmers have signed orders with Tianhe! After eating a few bites of the food, Ren Fu held up the wine glass and started to inquire around under the pretext of toasting. "There is not a single acre left this year. All the pepper farmers have been poached by Tianhe." Ren Fu also said with emotion: "There is nothing we can do. Tianhe was too ruthless."
"With such a large area, Tianhe will definitely not be able to digest it all by itself, and will eventually have to sell it to other companies." "Isn't this the reason why everyone came here today?" "What about Quanwang Company? They claim to be the leader of the chili industry in the county." "Quan Wang is here today too, and all their growers have been robbed by Tianhe." the other side. Wang Quan, the boss of Quanwang Chili Industry Development Co., Ltd., sat together with two of his cronies. The atmosphere is a bit subtle. Tianjiao No. 1 is indeed good, but they know that the reason why Tianhe invited almost all local pepper processing manufacturers today is... His real purpose is only one, which is to target their Quanwang Company. Wang Quan was a little dazed. Perhaps after this turmoil, only one chili processing company in the county could survive. As early as a month ago, Tianhe’s M&A team took the initiative to come to us. It sounds good on the surface, working together to create new glories. But everyone understands privately that this is a merger and acquisition! In previous years, Quanwang directly controlled more than 2,000 mu of pepper planting area and signed stable planting and purchase contracts with more than 2,000 farmers. But when Tianhe came, it first paid for the costs of seedlings, agricultural films, etc. They then promised to purchase the crops at a price 5% to 10% higher than the market price, and even directly provide cash subsidies per mu to farmers in mountainous areas. Just from these few items, farmers directly earned an additional 400 to 500 yuan in income. The increase in farmers' income in the mountainous areas is extremely beneficial to the county's poverty alleviation work. For the sake of political achievements and income, the county is also working hard to assist Tianhe. No company in the county can compete with it, and almost all pepper planting bases are monopolized by Tianhe. Originally, Wang Quan had great ambitions and planned to provide subsidies to farmers this year to regain some of the planting area. But after seeing the yield and quality of Tianjiao No. 1, he no longer had any hope. "Boss Wang, business is booming!" A generous voice interrupted Wang Quan's thoughts. He looked up and saw that it was Ren Fu, who had only developed in recent years. The factory has several pepper tamping machines, with an annual revenue of two to three hundred thousand yuan. He is also considered a prominent figure in the small county town. Wang Quan smiled and raised his glass to clink it with his own. Ren Fu then asked, "Boss Wang, you are well-informed. Do you know how Tianhe plans to sell the peppers to us?" "We're not too sure. Let's wait for Tianhe's sales promotion meeting this afternoon." Wang Quan naturally shirked the responsibility. Tianhe’s strategy is very clear. It will acquire the largest Quanwang Company in the county and then squeeze the living space of other small manufacturers. So will Quanwang accept Tianhe’s acquisition?
After nearly a month of thinking, Wang Quan made a decision. After staying in one place for a long time, it might be nice to take the Tianhe Express to see the scenery outside. …… That afternoon. Tianhe's vice president Yan Qun organized a product promotion meeting. We sell both fresh peppers and seeds. The only thing that was not mentioned was how dried chilies were traded. Despite Ren Fu and others' constant questioning, Yan Qun remained ambiguous. During the lunch break, Wang Quan took the initiative to approach us and agreed to Tianhe's acquisition plan. Yan Qun appeared calm on the surface, but he was secretly delighted in his heart. The strategy of acquiring Quanwang was set by him, and it was also an important layout of Tianhe in the industrial chain. With the Omni-King, Ren Fu and other tools were naturally selectively forgotten by him. Amid the pursuit of fresh peppers by major transporters and intermediary organizations, and amid the orders from seed sellers. Small manufacturers like Renfu were gradually buried like the dust of the times. in the following month. The harvest of fresh peppers has entered its peak season. Truckloads of tempting fresh peppers are being shipped to various places, and the smiles on the faces of the village secretaries of various poor villages never stop. For more than half a year, I have been running around in the fields and active in the streets. Now the harvest has finally arrived. The situation of farmers in the mountainous areas has improved fundamentally, and the young man in the village said that he has found a way to solve the problem of finding a wife. The smiles on the faces of the poor are the greatest recognition of their work. In particular, the successful large-scale trial planting of mountain peppers has allowed more people to see the prospects of industrial poverty alleviation. Tianhe has also integrated supporting cultivation technologies and large-scale facility seedling cultivation models through large-scale promotion and demonstration, connecting farmers on one end and the market on the other. It has led a vibrant large-scale agriculture onto the road of intensification, specialization and regionalization. By the way, we also completed the acquisition of Quanwang Chili Industry Company. The only thing that made Wang Quan regretful was that he and his confidants were kicked out of the company one month after the acquisition. (End of this chapter)