Chapter 220 Spring is the beginning of the year, agriculture is the firstLike Guo Yang, Ji Zhuowen was also on duty, but he mainly traveled around the East China region. East China and North China are the two most important dairy markets in the country and are also battlegrounds. Yili, Mengniu, Bright Dairy, Sanyuan and Sanlu, several major dairy companies are fighting hard here. As the most lively and grand traditional festival in China, the Spring Festival comes with super traffic and hot topics, and is a natural marketing field for brands. All major brands are busy flexing their muscles. In shopping malls in major cities, the dairy products section is filled with a wide variety of brands. There are various promotions. Among a bunch of milk brands with discounts of 40% or even 50% off, Hexi Dairy’s milk products stand out from the crowd. But many people still choose Hexi products: Hexi pure milk or Hexi organic milk. In a large shopping mall.
Salesperson Lin Xiaorong looked at the little Hexi milk left and called the person in charge of distribution. "Why hasn't the milk from Hexi arrived yet? Pure milk and organic milk will be out of stock tomorrow." "Coming, coming, coming soon." "Hurry up." After a while, the person who was distributing the goods came over and said, "Xiao Rong, the goods have arrived. They are stored in the warehouse. Go get them yourself when there are few people around!" "How many have come?" "Five hundred cartons of pure milk and organic milk each." "so little?" "There's nothing we can do. Everywhere is adding more goods now." “What does the manufacturer say?” "The factory's production lines were all running on New Year's Eve. I guess in a few days, you can still see the production date on the label." "Okay, okay, 500 boxes are definitely not enough. The period before the Lantern Festival is the peak season. Bring it to me as soon as you have the goods." Compared with the best-selling products of Hexi Dairy, the sales of products such as Yili and Mengniu are much slower. At the same time, data from dealers in various regions are constantly transmitted back to various distribution centers and factories. Sales figures are increasing every day. Ji Zhuowen also sends the summarized data to his boss every day, and the two of them keep in touch by phone. However, he didn't feel any excitement from his boss. With nowhere to vent, he saw other senior executives showing off their delicious food and fireworks in the group. Ji Zhuowen also started to show off. It's just a show of work performance.
Photos of sales in major shopping malls, housewives shopping in the mall directing men and children to carry milk, and busy production lines in factories... Nine springs. Guo Yang is still thinking about where to recruit management talents. I have been too tired recently, and it is not a long-term solution to bury myself in various tedious affairs for a long time. From what I have learned from [Legend of the Little Soldier], his biggest advantages are information gap and seed store. He will not let go completely, but he needs a deputy who can coordinate the overall situation. After thinking for a while about the well-managed companies of the future… Then I received a call from Bi Qiang. "Hexi Dairy's sales have exploded, with daily sales exceeding 2500 million." "Where did you see that?" "I'm in my hometown. Many people here choose Hexi pure milk and organic milk as gifts this year." Guo Yang said: "I mean 2500 million a day. Where did you see that?" "In the group, Ji Zhuowen has posted it!" Guo Yang quickly sat in front of the computer and started reading the group messages. These days, everyone was sharing warm, lively and family reunion scenes. He didn't pay much attention to it. Guo Yang said: "Let's stop chatting for now, let me check the group messages." End the call. A lot of group messages have accumulated. Qu Yang: "Old Ji, according to this data, Hexi Dairy's sales in the first quarter must have exceeded 20 billion!" "come on!" “Spread the flowers!!” "Hexi milk is very popular, especially after Liu Xiang's advertisement, every household knows about it." "Yes, even in my small southwestern city, many people give Hexi milk to relatives and friends when they visit them." "The boss made a wise decision!" "This wave of Olympic marketing is simply amazing." Lu Hanbin: "Great! Jiahe has become a new sector, leaving only Shahai as the laggard." Ji Zhuowen: "20 billion is too difficult. The economy has been sluggish since the Lantern Festival, and the milk we bought back will take some time to consume." Bao Xinyu: "Falcon Agriculture is also lagging behind and has no presence in the group at all."
Yu Qin: "Quanwang Biology is not making much profit either." Xiang Tianshan: “…” Guo Yang flipped through the pages and saw the data Ji Zhuowen had posted. Daily sales of 1300 million yuan, daily sales of 1800 million yuan; Daily sales of 2000 million yuan, daily sales of 2500 million yuan; Daily sales of 2500 million yuan, daily sales of 2200 million yuan... The data increased rapidly, especially before the Spring Festival, the data trend was very beautiful. But he had already seen all of this and was typing away on the keyboard. Guo Yang: "We are striving to break 20 billion in sales in the first quarter. The market share of Yili and Mengniu is still higher than that of Hexi." "Come on, Lao Ji, the boss has given us a mission. We need to break 20 billion in sales in the first quarter!" "Go! Go! Go!" "Kill Yili and Mengniu!" Ji Zhuowen: "The price of Hexi milk is high, and its sales volume is slightly lower than that of Yili and Mengniu. In terms of shipment volume, it is indeed not comparable. It is only the small inventory that gives people the illusion." Guo Yang: "The results are still very good. The market share captured during the Spring Festival should be enough to hurt Yili and Mengniu." "Come on, steady and cautious!" There was another commotion in the group. Guo Yang didn’t know what the situation was like in other companies, but the Jiahe group had been as chaotic as a vegetable market recently. Guo Yang: "From now on, we can only talk about work in the work group, and not spam." The group suddenly became quiet. After a while, someone finally showed up. Xie Shijie: "What is water injection?" Guo Yang ignored him and created a new group, named it Qilian Mountain Watering Group, and changed his remark to [Farmer]. Then a group of core team members were brought in. Farmer: "From now on, if you want to chat nonsense, brag or gossip, just stay in this group." "Hail, Boss!" Qu Yang: "Hahahaha, I can let myself go now." "Old Qu, how about sending us pictures of your eight wives?" ... Guo Yang didn't pay any more attention to their nonsense. This kind of atmosphere was quite good. It was much warmer than in the future when the New Year came and all the major company groups were filled with only polite greetings. During the first month of the year, Hexi Dairy's performance remained strong, basically maintaining daily sales of around 2500 million yuan.
It is still quite difficult to achieve sales of over 20 billion in the first quarter. There will be a period of weakness after the holidays, and it depends on whether Hexi Dairy can stabilize. Jiahe’s construction start date is scheduled for the seventh day of the Lunar New Year, which is February 2rd in the Gregorian calendar. Those who live far away from home will reach Jiuquan on the sixth day of the New Year. The employees of Tianhe and Muhe are the most motivated. Firstly, the tasks are heavy, and secondly, these two brothers received the highest year-end bonuses last year. The first person to come back was Yan Qun, who had a rosy face and showed no signs of post-holiday syndrome. "You come so early, but you don't start work until tomorrow?" "The production task is tight. During the Chinese New Year, dealers also mentioned the delivery when they paid New Year's greetings. The earliest sowing started in mid-March. The large-scale growers are now keeping an eye on the seeds." After a pause, Yan Qun said, "Boss, why don't you take a few days off? We'll just keep an eye on you from now on." Guo Yang smiled and said, "Let's talk about it in a couple of days. Do you have any recommendations for the senior management talent I asked you to find?" Yan Qun hesitated for a moment and said, "I contacted my previous contacts, but there is no suitable one yet." Guo Yang was not surprised. The main reason was that his requirements were a bit high. Also, due to the personnel adjustments before the New Year, he was very cautious when making internal recommendations. If they don’t really know each other well or have a good relationship, no one will be willing to take responsibility. Guo Yang said: "Okay, we need to speed up the seed production work. Recently, we have been focusing on Tianyu No. 1. You should discuss with Qu Yang about the vegetable seeds and also prepare some stocks first. There is also the installation of the production line, and Fengkai Agricultural Machinery should have recovered.” The two of them handed over the details of the work, and it was quite reassuring to know that Yan Qun was in charge of production. Whether it is field seed production or sorting and processing, he has his own set of management methods. As for vacation? He is the boss and can take a break at any time, so there is no rush. In the afternoon, Qu Yang and Wei Guan also arrived in Jiuquan. Like Yan Qun, they went directly to the company first. Together with Wei Guan was the anti-counterfeiting team led by him, and even the installation and after-sales service team of Fengkai agricultural machinery arrived in Jiuquan one after another. They all start work one day in advance. The momentum to do something big suddenly arose. Spring is the beginning of the year, and agriculture is the first step. In order to make the most of the spring, from south to north, all places will gradually enter the spring management and spring farming season. Some hardworking farmers are busy buying agricultural supplies and seeds after the Spring Festival. The cuckoo birds are flying, urging people to start farming early, and the vast fields are full of vitality. As the saying goes, hard work pays off. Not only do farmers need to prepare for the spring plowing, but Jiahe also needs to enter the charge phase. The farming season waits for no one. In previous years, the peak period for seed distribution began at the end of February, followed by the peak period for plowing.
Removing straw from the field, turning the soil and making ridges, and sowing in the right moisture... any delay will affect sowing and the whole year's harvest. On the vast land, a war without visible smoke is unfolding. Whether seed companies can make money throughout the year depends largely on whether they can grab the food during the spring farming season. In the past two years, the domestic corn planting area has continued to expand, and it is estimated that the planting area in 2006 will exceed 4 million mu. However, the area of seed corn has been rising year by year, and the total seed inventory has exceeded 80% to 90%. In order to reduce inventory and alleviate capital backlogs, some seed operators have been selling goods at a loss. This year's corn seed market is destined to be cruel. Tianhe is different. It does not have any inventory pressure and can go into battle with a completely light load. In order to meet this challenge, Tianhe Seeds started with the harvest demonstration meeting before the New Year to crack down on counterfeit seeds, seed processing, and distribution orders... Haven’t we been busy for so long just for this moment? Handing seeds to farmers and receiving payment from them ends one cycle and starts a new one. This is Tianhe’s sales service system. Tianhe Agriculture is fully prepared and Fengkai Agricultural Machinery is also ready to go. Similarly, the anti-counterfeiting team led by Wei Guan and dealers started a new round of heavy attacks. And soon there was a discovery. A large number of counterfeit corn seeds are flowing into the market, involving more than 10 famous brand seeds. The good news is that Tianyu No. 1 is not included. (End of this chapter)