Chapter 210: Established Facts (Thanks to all the big guys for their monthly recommendation votes and support!!!)Although we still don’t know what Yili’s plan is, Hexi Dairy will definitely not give up the A special segment. "Anyone want to bid?" This might be the most repeated phrase by the auctioneer today. As soon as he finished speaking, Ji Zhuowen raised the sign and extended a finger. "Okay, Company No. 132 bids 2800 million. Company No. 132 bids 2800 million." There was silence for a moment, and then thunderous applause broke out under the leadership of the applause group. Just now, according to Guangming Competition News, the transaction price of each time unit was around 2500 million. The advertising quality of the two special segments is not much different, the latter lasts longer, and now the competition in this price range is just beginning. "Enterprise No. 100 bids 2820 million." "Enterprise No. 118 bids 2950 million." "Company No. 132 bids 3000 million..."
Number plates were raised frequently and the competition became increasingly fierce. Guo Yang noticed that two men in dark suits and ties in the front rows kept looking back. He recognized one of them, Pan Gang, the young commander of Yli. The two looked at each other, and sparks seemed to fly in the air. Companies that did not participate in the bidding also frequently whispered to each other. The auctioneer's voice continued to ring out. "Anyone else is bidding higher? 3020 million, company number 100." "Another 30, thank you. Enterprise No. 118 will make 3050 million." In less than a minute, the price kept rising. Guo Yang then signaled to Ji Zhuowen to add 200 million directly. "Company No. 132 bids 3250 million. Thank you for your support." The auctioneer's tone sounded very excited, which also aroused the emotions at the scene. There was constant applause. In the second venue, a large number of media reporters gathered. "Which company is number 132?" "Every time he bids a whole number, this time he even raised the price by two million, which is comparable to Guangming." "We'll know when the results come out." Return to the bidding site. "Anything else to add? 3250 million for the second time." The auctioneer kept encouraging, looking frequently in the direction of the person who had just raised the placard, and music started playing at the right time. "I want to fly higher, higher..." Guo Yang couldn't help but complain in his heart as he watched the auctioneer being reluctant to bring down the hammer.
"Yshi is still the best at playing." Ji Zhuowen was so anxious that he was sweating. A few more seconds could mean tens of millions of dollars gone. "Okay, No. 118 raises the price by another 20, 3270 million." As time went on, every price increase would cause the atmosphere to become more heated, and the host would stand on the sidelines and constantly stir up the atmosphere. "No. 132 bids 3470 million. My brand is my world. Thank you, No. 132 Enterprise." The atmosphere is also more lively. Pan Gang reluctantly asked the person next to him to put down the number plate. "make a deal!" The auctioneer finally brought down the gavel. Waves of applause came from all around, and Guo Yang and Ji Zhuowen both breathed a sigh of relief. Fortunately, this price is within the budget. The second venue. "Deal! Deal!" “Which company?” "Hexi Dairy won the bid. Damn, western enterprises are on a rapid upward trend this year!" "Enterprise No. 118 is Yli." "Hiss... Dairy companies are all rich this year. First there was Bright, and now Yli and Hexi are competing again. It's really exciting." "Hexi has just won the Olympic sponsorship, and the A-share is definitely for Olympic marketing." The auction isn't over yet. In the next few time units, Hexi Dairy made successive attacks and won bids for 6 consecutive times, winning 6 time units in the A special section. The total cost is million yuan. The atmosphere on the scene reached its peak again. "Hexi Dairy's placard is so fierce, it scared me to death!" "With Jiahe as our backer, we have no shortage of money!" “Is that still money?” Time is more valuable than gold. When YTV takes out the most valuable advertising resources for public bidding, time here is not the most expensive, but only more expensive. Even if a billionaire spends money like water, he may not be able to fulfill his wishes. After Hexi Dairy achieved its bidding goals in the first phase, the bidding fell silent, followed by other fierce competitions.
Here, Guo Yang saw the fierce competition among various wealthy people and large companies. For example, Kunlun Lubricants and Jianlibao; For example, Huxue Flour has become a new dark horse in the industry among the flour companies that have always been unknown. After Yili's failure, it made a heavy attack in the alternative special segment, investing nearly 2 million yuan. The dairy industry has once again been pushed to a new climax, and all media are looking forward to the dairy war in 2006. In comparison, Mengniu seemed a little silent at the bidding site. It was the winning bidder in 03, but this year it only invested around 8000 million yuan. After reading Mengniu's bid, Guo Yang and Ji Zhuowen did not stay any longer, but prepared to meet up with the advertising company. The entire bidding will last more than ten hours. Hexi had no intention of competing for the highest bid. It was enough for it to achieve its bidding goal and be the first to know the dynamics of its competitors. After leaving the venue, I was greeted by waiting reporters. These people also learned about the relevant situation through the real-time broadcast. At the scene, Hexi Dairy made a strong attack and won the first bid of A special in each unit of Y-vision throughout the year, becoming one of the most eye-catching food companies in the venue. The gun and the cannon were handed to Guo Yang, and he could only express a few words. "We never gamble on the future. Huaxia TV is the number one media in China, and this is a tender for YTV's golden resources." "We must of course focus on our strengths and choose the most advantageous first-class resources. This is true for the Olympics and for today's bidding." "We believe this golden combination will bring us the returns we deserve." In the following days, Hexi Dairy and Guo Yang became the focus of major media. Within three days, it sponsored the Olympics and bid for Y-TV, two big moves that were made at lightning speed. If the dairy safety incident in the middle of the year made the public aware of the existence of a dairy company like Hexi. The recent major moves demonstrate the ambition of Hexi Dairy. But this is far from over. In early December, at the Beijing Hotel, Hexi Dairy signed a contract with sprinter Liu Xiang, announcing that Liu Xiang would become the image spokesperson for Hexi Dairy. In the next few years, both parties will jointly interpret the brand proposition of 'creating possibilities for dreams'. When facing the interview, Liu Xiang also praised Hexi Dairy. "The fresh milk from Hexi Dairy is amazing. It can bring us health." “Whether you are an athlete or an ordinary person, everyone has their own dream. As long as you dare to pursue your dream, you will find that the dream is not out of reach. But the foundation of all this is health. With health, it is possible to realize your dreams, which is why I chose Hexi." While the media is still digesting the news. Hexi Dairy has also signed contracts with popular championship-winning teams such as the track and field team, badminton team, and Guo Jingjing. Although YTV’s advertisements have not yet been put on the air, sports marketing billboards, posters and logos have already been put on the air in major cities.
It has almost monopolized all sports resources, leaving all major media stunned. What’s interesting is that the media that was looking for trouble found Guangming, but Liu Xiang is from Shanghai. "Why didn't Guangming sign Liu Xiang?" "Mengniu, Yili and Hexi are all aggressively attacking the East China market. Next year will be the beginning of Bright Dairy being attacked from all sides. How will Bright Dairy respond?" Guangming seemed a little embarrassed but also made a strong statement. "70% of Guangming's current sales come from the national market outside Shanghai, and we will continue to implement the strategy of going global next year." "Bright previously focused on advertising in East China. With the penetration of Mengniu and Yili into the East China market, Bright also needs to expand into the national market. Especially in the North China market, which is the base of Mengniu and Yili, choosing the Y-view platform is a good choice from this perspective.” The reporter asked, "What about the northwest market? How do you view Hexi Dairy's series of actions?" “Guangming’s marketing strategy is different.” “Just hope it doesn’t close down too soon.” The reporter could smell the strong sour taste, and then he went to Yili and Mengniu to complain. "Olympic sponsorship has been snatched away, advertising bidding has also been snatched away, sports resources have been monopolized, and we have lost the biggest domestic hotspot for the next few years. How do you feel about this?" Mengniu started to complain directly, "Can you believe that a dairy company with annual sales of only 200 to 300 million yuan would spend more than 1 billion yuan on marketing?" "Next year, Mengniu's turnover will exceed 120 billion yuan, and it will invest at least 10% of its turnover in marketing. Hexi Dairy has no chance." Yili also made a bold statement, "Some of the new products we launch can be spread to every city in China overnight." In addition, other second-tier brands have also spoken out and pressed forward step by step. In an instant, smoke filled the air. Some media exclaimed that the 2006 dairy industry war had already broken out ahead of schedule. The bidding site was full of fierce competition. While several giants are fighting for every inch of market share, up-and-coming companies are also catching up. When the media wanted to find Guo Yang for an interview again, they discovered that he was no longer in Beijing. Guo Yang did slip away. The new product launch conference will be launched online along with the Y-vision advertisement, so it will naturally be held in Jiuquan. Compared to staying in a big city and engaging in arguments, he prefers the environment of the Northwest. Every time I look down at the earth from the airplane window, I have a different experience. At present, there are endless snow-capped mountains and ravines in all directions, spreading out in lines and rows, like the veins of the earth. Covered by the first snow of this winter, the towering mountains in the northwest look like they are covered with layers of white silk. The entire earth is like the beautiful texture on a turtle's back. Under the light, it has clear outlines and a strong three-dimensional sense.
Incomparably beautiful! In just a few dozen minutes, Guo Yang's heart suddenly woke up from the impetuousness of the big city. Jiahe may be dragged down by Hexi. In the next two to three years, Hexi Dairy will maintain high-intensity investment, but the return is still uncertain. If these hundreds of billions of dollars were invested in environmental restoration in the Northwest, the vast snow-capped mountains and Gobi desert would be covered with green grass in the spring. How much natural energy would that accumulate? How many seeds can be exchanged for it! But now that it has become a fait accompli, there is no reason to turn back, and Hexi Dairy must hold on. When that crisis comes, huge profit returns are inevitable. By then, tens of billions of funds may flow back to the Northwest. After getting off the plane, Guo Yang turned on his mobile phone immediately. I immediately received a message from Xie Shijie, "The state has issued a policy to encourage the improvement of saline-alkali land." Guo Yang's eyes lit up. finally come. It cost several hundred million yuan for a trip to Beijing, and now I can finally make some money back. The effectiveness of Alfalfa No. 1 in improving saline-alkali land has been verified by many parties, and the results of Jinta and Wuyuan have also become benchmarks. When the Center for Soil Quality Protection formulated policies, it also focused on Alfalfa No. 1. Guo Yang also knew that the policy would definitely include subsidies for high-quality salt- and alkali-tolerant plant varieties. (End of this chapter)