Chapter 204 It seems that we can give it a tryEach bag weighs 50 jin and sells for 120 yuan, which means an average of yuan per jin, which is three times the price of ordinary flour. Song Haidong said as a matter of course that it was not expensive and was even ready to raise the price. Yang Xiaobing was dumbfounded by his look. I have been farming all my life, but I have never sold wheat so expensively, nor have I ever eaten flour so preciously. After a long pause and swallowing, Yang Xiaobing asked, "Can it be sold?" Song Haidong smiled and said: "For now, there is not enough flour to sell. Many people bought it as gifts during the National Day holiday." “Not enough to sell?” Yang Xiaobing looked at the relatively empty warehouse and realized that Jiahe flour was indeed selling well and tasted good. There are still many rich people. It may also be related to the low production. Due to seed limitations, Tianmai No. 1 only has 6500 acres of wheat from Huimin Cooperative this year.
The output is more than 500 million jin, which is really pitifully small. Jiahe’s flour mill was originally built with a daily processing capacity of 1000 tons. If the operation is at full capacity, it would only take three days to process 500 million kilograms of wheat. The flour yield of Tianmai No. 1 is about 70%, which means 350 million kilograms of flour. Based on the price of yuan per kilogram, the sales revenue is only more than 800 million yuan, and the gross profit is 400 million yuan. The scale is too small, and including the investment in the factory, it is a huge loss. As for processing common wheat? The current market situation is that the price of wheat has increased, but the price of flour has not increased. Companies that did not stockpile wheat in the early stage are now processing it with tears. Jiahe Flour Mill is a newly built factory, so it can wait until the price of wheat drops or the price of flour rises before going into full production. Yang Xiaobing looked at the snow-white flour and the exquisite packaging. Although the flour tasted good, he would never buy it to eat in the past. Now, hehe, I made some money this year, so I’m still willing to try something new. The main thing is that he still has wheat left at home! You can grind your own flour. Thinking of this, he decided to send some fresh flour to his father-in-law's house. In Wuyuan, sending flour during the New Year and other festivals is a very normal thing. Especially high-quality flour, which is very popular among people in the north. Feeling that the flour he had ground was not packaged, Yang Xiaobing thought for a moment and said, "I'll take a bag back to give to my father-in-law later." "Okay, come over by car, and I'll have someone install it for you." "Okay." After saying that, Yang Xiaobing was about to take out the money. "I won't give you the money, but I can still afford a bag of flour. Plant better wheat next year." "That's okay too." After a while, Song Haidong felt helpless as he watched Yang Xiaobing directing the loading of flour onto the Cheetah tractor. A tractor should also be considered a car, right? After seeing Yang Xiaobing off, Song Haidong was also waiting for a reply from the group headquarters. He always felt that he had lost money by selling such good flour.
Society is developing rapidly and there is no shortage of rich people in the country. With the production volume of Jiahe Snowflake Flour, Song Haidong feels that if it is further processed, it will be easy to sell at 5 yuan per catty. In addition to flour processing, wheat seeds are the source of profit for the Future Group. On the other side, Yang Xiaobing drove his tractor proudly through the village, and some members of the cooperative nodded and greeted him when they saw him. Looking back to a year ago, there was no such attitude. A year later, the money owed by the cooperative for seeds and agricultural supplies was paid off, and the mortgage pressure on agricultural machinery was also eased. In particular, the income of the members has increased significantly. Take him as an example. All the land in his family has been transferred to the cooperative, and he can get a share of the land rental transfer fee. There is also a dividend at the end of the year. The cooperative's revenue this year is expected to be 1200 million, with a gross profit of nearly 500 million, and at least 150 million can be distributed as dividends. Each household can get nearly 4000 yuan. In general, the annual income of members can reach five to six thousand yuan. In addition, as a skilled farmer, he is the chairman of the cooperative and has a floating salary income. All targets for this year have been met, and salary income has reached nearly 10,000 yuan. Yang Xiaobing was very happy, and at the same time he was also thinking about plans for next year. Should we expand the scale of planting? Transfer land to other parts of the county and develop the "enclave economy". Some agricultural machinery and, most importantly, seeds need to be prepared. Although the spring sowing in March is still a few months away, Yang Xiaobing also knows that many people want to grow Tianmai No. 3. After all, Jiahe’s reputation for high quality and low prices has been established and the market has accepted it. Seeds are sure to be in great demand too. It's time to prepare early. ... As the weather turned cooler, agricultural production entered the off-season, so Guo Yang was not in a hurry to return to Jiuquan. Instead, he went to Beijing and paid attention to the progress of Hexi Dairy. It happens that the dairy industry is engaged in a brutal price war this year, and the price of dairy cows has been cut in half, which is not enough to express the cruelty of the market. Two years ago, the price of a dairy cow was yuan, but now it only costs 5000 yuan. As for the inferior old and weak cattle, the herders would rather kill them themselves and sell the meat. Therefore, in terms of farms, the actual cost invested by Hexi Dairy was lower than expected. In terms of forage supply, in addition to Alfalfa’s alfalfa products, we have also established cooperation with local areas through order planting as a supplement. All in all, the investment cost of a super-large cattle farm with tens of thousands of heads of cattle was reduced to million yuan.
The budget has become more relaxed, and the number of milk sources and production bases has increased to 6, covering several major urban areas. One is to produce high-temperature sterilized milk, which is the boxed milk we usually drink; the other is to distribute some pasteurized fresh milk. In addition, small farms are also deployed in other prefecture-level cities, districts and counties with strong economic and consumption capabilities, and the channel begins to sink. It is estimated that Hexi Dairy's annual investment in milk source bases will reach 14 billion yuan, and all of them are self-built ranches. In terms of product matrix, liquid milk, milk powder, yogurt, cold drinks, cheese and other products have been optimized one after another. Each product has a separate product line, which includes several sub-brands. However, the highest-end brand is still Qilian Mountain, especially Qilian Mountain fresh milk, which is the high-quality gene provided by the seed store. Thinking of this, Guo Yang also had endless aftertastes. Many people have spread the myth that Qilian Mountain fresh milk is miraculous. Guo Yang occasionally has the illusion that he feels full of energy after drinking Qilian Mountain fresh milk. I have energy for everything. It's like drinking strong coffee, it's a great way to work overtime. The only problem is that the output is too small, and currently the supply is limited to the two urban areas of Jiuquan and Lanshi. In recent days, Guo Yang took Luo Xiu to visit supermarkets in Beijing. It is mainly a milk area, and some products of Hexi have been launched after Muhe’s popularity and the dairy industry turmoil. Hexi's milk products have been recognized by a part of the people. In addition, highland summer vegetables have also appeared in supermarkets, including Chinese cabbage, cauliflower, tomatoes, carrots, etc. Guo Yang couldn't help but sigh with emotion, "Jiahe's agricultural products are finally becoming more abundant." After shopping in the supermarket, Guo Yang found Ji Zhuowen, the general manager of Hexi Dairy. “Now everything is ready, except for marketing.” Ji Zhuowen smiled and said, "It has basically been decided that it is Hexi Dairy, but Yli is not convinced and is still looking for someone." In terms of dairy qualifications, Yli is undoubtedly more suitable than Hexi. In the past, there has never been a dairy company among the Olympic sponsors. In this regard, both sides are almost crossing the river by feeling the stones. In terms of social image and corporate reputation, Hexi has Jiahe as its backer, is not short of money, has high-quality forage support, and its product strength is also good. Compared with Yli, Hexi Dairy has at least not had any scandals. When it comes to the all-important sponsorship offer, Hexi has the upper hand. As for finding people and connections, Guo Yang was not too worried when he thought of the figure on Qingtu Lake. Guo Yang said: "Let them go. Hexi Dairy just needs to be prepared. Once the identity of the sponsor is confirmed, Olympic marketing will be fully launched." "In particular, they must monopolize all Olympic marketing resources at all costs, sign stars, grab advertising space, and carry out national community marketing at the last minute."
Ji Zhuowen's heart sank. He had to admit that his boss was really foresighted. In terms of Olympic sponsorship, Hexi Dairy entered the market one month earlier than Yli, while Mniu was still immersed in the marketing results brought by Shenzhou spacecraft and Super Girls. When it comes to signing sports stars, Hexi is a big step ahead. Not only has it signed several spokespersons, it has also reached agreements with many popular teams, including the badminton team, Guo Jingjing, and the table tennis team. At this time, Y Li and M Niu had no contact with these teams! The monopoly of sports resources as the boss mentioned is really possible, and the boss even has plans for the second and third stages. Ji Zhuowen said: "After the official announcement of the sponsorship, we will be able to sign contracts with a large number of popular teams, including Guo Jingjing, the track and field team, the badminton team, the table tennis team, the synchronized swimming team and the rhythmic gymnastics team." Guo Yang raised his eyebrows, as if he hadn't heard the most popular name, "Where's Liu Xiang?" Among many sports stars, Liu Xiang is definitely the most special one. Since winning the 2004 Athens Olympics with a world record-tying performance, Liu Xiang has become the pride of the Chinese people and has proved the belief that the yellow race can also win track and field championships. But 2005 was a relatively low year for Liu Xiang. He finished second in the World Championships and never ran under 13 seconds that year. His income from advertising endorsements was 2004 million in 2300 and around 2005 million in 2500, but he had seven or eight advertisements. All in all, the endorsement fee should still be around four to five million yuan. But next year will be different. If I remember correctly, Liu Xiang broke the world record in 06. Ji Zhuowen said: "The asking price is a bit high. A brand image spokesperson costs 800 million per year." Guo Yang raised his eyebrows. He didn't want to wait any longer and think more. "We can give anything below 1000 million. It will be decided sooner rather than later. Liu Xiang's performance still has room for improvement." There is still room for improvement. Wouldn't that mean breaking the world record? The boss said it lightly. From a personal perspective, Ji Zhuowen also regards Liu Xiang as his idol. It would be a lie to say that he has never hoped to break the world record. But this year Liu Xiang's condition is declining. Guo Yang thought for a moment and said, "It would be best if we could link it with the announcement of the Olympic sponsorship qualification to extend the hotspot time." Ji Zhuowen said: "Okay, the sponsorship should be confirmed in the next few days. It might be more appropriate to sign contracts with Liu Xiang and other stars in December." Guo Yang thought about it and felt that there should be no loopholes. Dairy companies have been busy with price wars and dealing with trust crises recently, and they also have other marketing channels, plus it is still early. So when Y Li got involved, he found that Jiahe Group had been quietly working on the problem for two or three months. For the fledgling Hexi Dairy, Olympic marketing is a crucial part. The only regret may be that Liu Xiang will withdraw from the 08 Olympics. Guo Yang also didn't know whether his appearance would change this history. After pondering for a moment, Guo Yang suddenly said to Ji Zhuowen: "Do you think providing Liu Xiang with fresh milk from Qilian Mountain every day will help him improve his performance?"
Ji Zhuowen was a little confused. Is this possible? It seems worth a try. (End of this chapter)