Chapter 202 A single spark can start a prairie fire Sour, really sour! But Guo Yang felt very happy, because all those present were bigwigs in the seed industry. Denong relied on Zhengdan 958 to achieve a market share of 04% in 05-7, ranking in order are Dongya, Tunyu, Origin and Denghai, with proportions of 4%-5%. In terms of the planting area and sales volume of its corn seeds, Tianhe cannot compare with these old seed companies. However, the high sales brought by the high unit price instantly killed a number of bigwigs, and the profits were even more enviable! This year, the scale and output of Tianyu No. 1 seed production have increased, and the situation will only become more bloody! These are all medals of honor of Tianyu No. 1! Faced with the sour teasing, Guo Yang felt as if he were in spring breeze, and even had the mind to chat and laugh with the rare senior executives of the seed company. "Alas, it's a pity that the seed production of Tianyu No. 1 this year is only 2 million kilograms, which is a bit insufficient. Fortunately, the anti-counterfeiting work has recovered a batch of seeds, which totals nearly 3000 tons." "There's no secret. The yield per mu is 2,000 to 3,000 kilograms, and the farmers' income increases by several hundred yuan. What kind of seeds do you think he bought?" “Farmers will only buy your seeds if they benefit from it.” "Fighting counterfeiting does not make money, and the risk of even losing money is very high, but once successful, the indirect benefits it brings are immeasurable." "The pre-sale money is not much, only a few billion. Tianhe will have to continue fighting against counterfeiting next year!" Guo Yang found that he was also very talkative, especially when he left a group of bosses speechless, the feeling of pleasure seemed to reach its peak. Unfortunately, Tao Guang and Li Juan from the Seed Association came. The two vice presidents felt something was wrong when they saw so many blushing CEOs.
The meeting started soon. Guo Yang could clearly feel that Li Denghai and Zhang Lei on his left and right sides relaxed, but soon joined the chaos of the summit again. First, the production and marketing situation of hybrid corn seeds in 2005-2006 was discussed. Because the situation of oversupply of seeds is severe, the association proposes to establish a fair market competition order. We must provide farmers with high-quality and low-cost seeds, while opposing price-cutting and selling at low prices. Tianhe doesn't have this problem, and Guo Yang can't muster any interest in it. But other seed companies were discussing with each other in a lively atmosphere. Occasionally, they even had verbal fights, accusing each other of malicious competition and defaulting on farmers' seed production payments. Zhang Lei even arrested two of the companies and accused them of illegal seed production and infringement of Zhengdan 958. The other party refused to admit it and asked us to produce evidence, saying that they should stop talking if we didn’t have any evidence. Then they accused Denong Seed of dumping at low prices. When the price of Zhengdan 958 seeds was the lowest, it was only 3 yuan per catty. Can you believe it? There are many different opinions. From the confrontation among the bigwigs, Guo Yang deeply realized that China Seed Industry has fallen into a vicious circle. The vicious circle of copycats, no one pays attention to breeding and research and development, everyone is just living off their old capital, or you copy me and I copy you. Guo Yang sighed, no wonder the previous Xianyu 335 had been so popular in the country for more than ten years. I watched the play with a distracted look in my eyes. I prepared for a long time, but it seemed that there was no room for me to perform. But soon someone turned the blame on him. "Mr. Guo looks very uncomfortable. Do you have any good ideas?" Guo Yang raised his eyebrows, finally something came to his mind. He glanced at the person, Li Juan, the vice president of the Seed Association, and felt the oppression of a middle-aged woman. Sitting up straight, Guo Yang's distracted eyes suddenly became sharp again, and Li Denghai felt that the feeling before the meeting came back again. "Sitting here and listening to your discussion, I really feel like I'm sitting on pins and needles, like a thorn in my back, like a fishbone stuck in my throat!" As soon as these words were spoken, the scene suddenly became quiet for a moment, and then everyone glared at each other again.
After attracting everyone's attention, Guo Yang said in disappointment: "Brainless copying, selling at a low price, and dumping at a low price, isn't this the consensus in the industry? Is there any need to discuss it?" "If you have this much energy, you might as well spend more time researching breeding, or stepping up the crackdown on counterfeit and infringing seeds. It's better than arguing here." Vice President Tao Guang said: "Mr. Guo has no need to be sarcastic here. The purpose of organizing the summit is to protect the interests of seed companies." "Has the maintenance been completed?" "While we are discussing here, how many deck seeds have been leaked from the seed production base." "Tianhe's large-scale anti-counterfeiting campaign has traveled hundreds of thousands of miles and discovered countless fake seeds." Guo Yang paused and looked at Zhang Lei next to him, "Oh, the one with the most duplicate brands is Zhengdan 958. There are more than a hundred brands for one variety, which is also amazing." "Mr. Zhang, you Denong must spend a lot of money every year to buy new variety rights. Why don't you spend some money to buy some counterfeit clues from Tianhe? This money will not be earned in vain. Tianhe will give you a small amount of evidence for free." Qu Yang, who was sitting in the corner, suddenly discovered that his boss also had a talent for being sarcastic. From pretending to be cool before the meeting to being confrontational now, he was able to do it with ease. He couldn't help but feel secretly pleased. It's a pity that he wasn't the one on the field. The conference room was silent for a moment, then became noisy again. Zhang Lei also felt aggrieved, and turned his head and said angrily: "It's not that easy to protect rights. Denon has also caught people who infringed on copyright before." "In the end, after all the trouble I went through to win the lawsuit, I was only awarded yuan in compensation. I am still a laughing stock in the industry!" "The variety approval system has problems, and there are loopholes in the legal green. How can we fight it? Tianhe is awesome. It has succeeded in cracking down on counterfeiters several times, but next year, counterfeiters will come back to life again." Zhang Lei became more and more excited as he spoke, and he simply stood up. Zhengdan 958 has suffered a lot in recent years. Although Denong has made a lot of money, it used to make to million yuan a year, but now it only makes to million yuan a year. "Everyone present here knows what caused the fake seeds. Mr. Guo, there is no need for you to mock Denong. Tianhe may have to walk the same path that Denong has walked." "If you have the guts, get rid of the people in charge of approval. If you have the ability, push for the amendment of the Seed Law." "Otherwise, I guarantee that within two years, all kinds of imitations of Tianyu No. 1 will appear." Zhang Lei almost exposed the industry's bottom line, and Li Juan could no longer sit still. In addition to being the vice president of the association, she was also the head of the provincial seed management bureau. "We are all respectable people, don't make it like a market." Guo Yang stood up as if he hadn't noticed the old woman, and said solemnly: "Tianhe will definitely do its best to fight against counterfeiting and protect rights. At most, we will come once a year." "I originally wanted to find like-minded allies in the fight against counterfeiting, but I didn't expect the situation to be like this." "As for imitating Tianyu No. 1, come on." Guo Yang took out the draft from the notebook he brought with him, and said with a sneer, "I thought today we would discuss breeding and marketing services." "In the end, it was all a bunch of bullshit, and all my preparations went to waste." After saying that, Guo Yang was ready to tear up the manuscript. Li Denghai, who was standing by, quickly stood up and stopped him, "No, since you've already written it, let's open our eyes."
"I have long been curious about Tianhe's breeding and its unique marketing." Guo Yang stopped and looked around. Some people were not interested, but most of them showed great interest and tried to persuade him. Ke San, the head of Tunyu Seed Industry from Shanxi Province, said: "Yes, Tunyu Seed Industry started from the original seed farm and has been developing to this day by breeding. If you miss the breeding information shared by Tianhe, you will be criticized when you go back. In addition, Tunyu is also willing to fight against counterfeiting and protect rights with Tianhe." "Denghai is willing to do so too." "When you really need to write a joint letter, remember to notify Denon when signing and stamping." “Tianhe’s technical services are also very interesting.” "Let's talk. We are tired of arguing." "Let's see what Tianhe has to say." "When has the corn seed industry ever been so chaotic? It's just that Tianyu No. 1 is too exaggerated." Guo Yang was surprised at how quickly everyone's expressions changed. After a light laugh, he spoke slowly. "Then I will just say a few words about my humble opinion, and I also hope that the experts working on this topic can offer some suggestions." Although all those present were heads of large seed companies, quite a few of them came from a breeding background. For example, Li Denghai, who is known as a farmer scientist, has a long-standing saying of "Yuan in the South and Li in the North". He has also been working on the front line of breeding for a long time. Guo Yang spread out two manuscripts, one of which incorporated Qu Yang's views; The other one was written down by him while he was fighting against counterfeiting, taking time out to recall the past, so it is a little wrinkled. Except for Li Juan who frowned, everyone else was used to it. Guo Yang said: "The first point I want to share is to talk about sales from the perspective of a breeder. This is mainly because there are too many small seed companies in China. Tianhe's crackdown on counterfeit infringement will inevitably force some companies to go to the brink of extinction." "So, in order to allow some seed companies with R&D capabilities and ambitions to survive, I have done some special thinking." "Determine the market based on the variety, or determine the variety based on the market, and deduce the development direction of the ecological environment and work model in the first five years and the next five years..." "A good horse needs a good saddle, and the corresponding cultivation technology must be maturely researched before it can be promoted..." "We will seize the opportunities of large-scale farmers and provide full technical services..." "You can't eat hot tofu in a hurry. Once a good variety is selected and bred, don't easily deny it." "Users are snatched away, and we look for a province in the core market as a breakthrough point..." "This year, the rust disease in the Huanghuaihai region is serious, but there is one variety: Tangdan No. 5, which is immune to the disease." "Good breeders are all paranoid. Sometimes persistence is a kind of strength. No variety is perfect. You must firmly believe that the only thing missing from your variety is a suitable climate year." “So don’t reject your variety based on its performance in just one year. Watch it for a few more years and experience more climatic conditions before the value of the variety can be reflected.” ... Guo Yang sorted out the information bit by bit, cited several cases, and even shared part of Tianhe's operating methods. Everyone in the conference room listened quietly. Some of the views are obvious to breeders, but some of the content is thought-provoking. Li Denghai was thinking about the hundreds of corn varieties under Denghai Seed Industry, and wondered if some of them had potential that had not yet been tapped.
Zhang Lei was deeply touched by Guo Yang's deduction of future needs and changes, and he asked Zhang Yang the same question at that time. If Zhang Yang had the same insights as Guo Yang, it would not be a bad idea to promote him to the position of product manager. After he finished speaking, he won applause and everyone calmed down from the noisy argument. Everyone expressed their views on breeding, and it eventually evolved into a discussion on how to share each other's germplasm resources, how to unite, and so on. In this relaxed communication atmosphere, more and more companies are willing to crack down on counterfeit infringements. The harm of counterfeiting is obvious, and the first to be affected is the serious lack of breeding capacity in the seed industry. The problem of counterfeit seeds is also very clear. After all, the several hundred million yuan in fees for national crop variety approval every year are paid by the dozen or so companies present. The provincial review fee for a variety is 100 million yuan, and the national and provincial review fee for a variety is 200 to 300 million yuan. Connecting top and bottom, seeking rent for power, and sharing benefits in all directions, a deep-rooted and invisible interest chain is lurking in the body of China Seed Industry, constantly sucking blood. But Guo Yang firmly believes that a single spark can start a prairie fire, and Tianyu No. 1 is a highly profitable variety. The longer he persists, the greater the profit will be. After the meeting, Guo Yang was not in the mood to stay for long. He had a quick meal with Li Denghai, Ke San, Zhang Lei and others, reached some consensus, and then left. The impact of the summit is also beginning to spread. In addition to the harm caused by the collection of existing varieties of appraisal, several major infringements that are greatly affected by the harm of counterfeiting have suddenly increased their efforts to combat counterfeiting. Especially Denon, which already had an anti-counterfeiting team, and Zhang Lei was stimulated by Guo Yang. Why can you successfully fight against counterfeiting, but I can’t? …… After Guo Yang left, he temporarily left the anti-counterfeiting team and first went to Weiguang Company to learn about its recent investment progress. The stock positions have basically been established, including both domestic and foreign stocks. Guo Yang was still aware of the financial crisis in 08, but before the financial crisis there was also a bull market in China, so naturally he had to lie in wait. In addition, approximately 5 million yuan of funds were used to purchase shops in major cities, some of which have been rented out. Guo Yang also asked Weiguang Company to raise another sum of money through mortgage loans for investment in the stock market. Afterwards, he went to Shandong Province to see the expansion of Fengkai Agricultural Machinery's wheel tractor production base and the situation of Tiandou No. 1 soybeans. Fengkai's production capacity has increased by half, and the backlog of orders should be completed ahead of schedule. At the same time, the project for the development of agricultural drones has also been approved. Tiandou No. 1 also had a bumper harvest in early October, with 10 million seeds harvested from 3000 acres of seed production fields. But it is far from meeting the existing needs. Tiandou No. 1 has also established promotion and demonstration bases in Shandong Province, Heilongjiang Province, Jiangsu Province and other places, still on coastal saline-alkali land. But the saline-alkali land has been transformed into a Feng Shui treasure land, and soybeans have become golden beans for farmers' harvest. Not only did the yield per mu reach 480 kilograms, but the salt- and alkali-tolerant Tiandou No. 1 also absorbed salt from the saline-alkali soil during its growth process.
The aeration and water retention capacity of the saline-alkali land have improved, and the soil has become visibly more fertile. Even though Tianhe did not promote the Tiandou No. 1 Demonstration Base much, it still attracted the attention of farmers, who were considering buying seeds. But Jiahe has also reached a cooperation with Jiusan Grain and Oil to build a 30-acre organic soybean base, with 10 acres to be built first next year. For a time, Tiandou No. 1 became in short supply. (End of this chapter)