Chapter 193 Corn Marketing and Alfalfa ClusterThe corn planting area in Northeast China accounts for one-third of my country's corn planting area all year round, and its importance is self-evident. As an important commercial grain base in my country, the Northeast Plain spans four provinces and consists of three main plains: the Sanjiang Plain, the Songnen Plain, and the Liaohe Plain. The area is about 35 square kilometers, and typical black soil accounts for the vast majority. It is a rich land surrounded by mountains and water, with thousands of miles of fertile fields. In terms of agricultural conditions alone, it is not inferior to the Great Plains of North America. And as the scope of domestic agricultural tax reduction and exemption and direct subsidies expands, the corn planting area will continue to grow. For any large corn seed company, the Northeast is a battleground. Tianhe's marketing channels can promptly receive information about the difficulties faced by large corn growers in Northeast China in delivering grain. This alone is enough to satisfy Guo Yang. Moreover, feasible solutions are proposed. This means that even without a killer product like Tianyu No. 1, Tianhe can still survive in the market. Guo Yang took a detailed look at the situation of the Northeast corn seed industry compiled by Tianhe.
Interestingly, after the grain subsidy policy was introduced, the land planting areas that had been concealed in Jilin Province and Heilongjiang Province were also counted, resulting in a significant increase in the rice and corn planting areas in the two provinces. Jilin and Heilongjiang provinces are both major consumers of corn seeds. There are tens of thousands of companies engaged in seed production, especially seed management, in the two provinces, but there is a lack of companies of a certain scale. There is no company that can compete with Monsanto and Pioneer. Especially after the launch of Xianyu 335, local large-scale growers have highly praised Xianyu 335, and the planting ratio in the three northeastern provinces has exceeded 40%, and will reach a peak of over 70% in the future. Xianyu 335 is a variety bred in the Northeast region. It suits the climatic conditions of the Northeast and can produce stable high yields. 同时其品质高，加工厂给出的收购价要比普通玉米种子高出2-3分钱，每公顷先玉335收益比普通玉米种子高出480-720元。 In terms of quality, even Tianyu No. 1 is at a disadvantage. However, Tianyu No. 1 has a huge advantage in production, especially this year, due to the influence of warm winter and El Niño climate, the yield in Northeast China has been generally affected. The advantage of Tianyu No. 1 in terms of wide adaptability is highlighted, and its returns steadily crush Xianyu 335. Similarly, in the Huanghuaihai region, Tianyu 1 overcame the adverse factors such as typhoons, rainy weather and little sunshine, and is expected to achieve bumper harvests and increased income. Against this background, Tianhe Seed Industry will hold this year's harvest demonstration in a big way, making it difficult for growers who did not choose Tianyu No. 1. Guo Yang took a quick look. From the northwestern spring planting areas of Gansu Province, Ningxia Province, Shaanxi Province, and western Inner Mongolia, to the Huanghuaihai summer planting areas of Anhui Province, Henan Province, Shandong Province, Jiangsu Province and other major corn producing areas, corn harvest demonstration and observation meetings will be held one after another. The total number of visitors is expected to exceed 5000. The largest one was in Henan Province, the hometown of Zhengdan 958. Qu Yang’s tactics are extremely targeted and he wants to get you. The harvest demonstration meeting was held at a professional planting cooperative in Anyang, where the corn planting area reached 5500 acres. This demonstration base received technical services from Tianhe Seeds throughout the process, and even the plant protection plan was made by Tianhe Seeds. Unfortunately, Tianhe does not sell pesticides. Today's pesticide manufacturers are not as aggressive as they will be in the future, and Tianhe's technical services are still very attractive to large-scale farmers. A large-scale base pursues overall stable production and seeks benefits from scale, so management philosophy is particularly important.
No matter how market prices change, the most important thing is to increase production, which is the basis for increasing income. Therefore, large-scale growers cannot do without the support of varieties and technology, and the support of excellent technical solutions. The bumper harvests of large-scale growers undoubtedly prove the excellence of Tianhe seeds and solutions. Tianhe's marketing plan incorporates Guo Yang's service philosophy from his previous life, so naturally there is nothing wrong with it. The problem mainly focuses on the hidden concerns about deck packages. Fortunately, famous seeds such as Zhengdan 958 all have this problem. Counterfeit seeds are seeds that are not genuine brands but are of close quality to genuine brands. They are mainly purchased from seed farmers. For example, Zhengdan 958 has a large seed purchasing scale and high requirements for seed quality, but the purchase price is not high compared to the market price. Therefore, some growers will intercept some seeds and then sell them to buyers of counterfeit seeds at high prices. However, merchants of counterfeit seeds do not need to invest in scientific research, and do not have to pay management fees such as planting and watering. Therefore, they can still make a profit even if the selling price is lower than that of regular varieties. Compared with Zhengdan 958, Tianyu No. 1 deck has relatively fewer hidden worries. First, it has only been on the market for a short time, and there is almost no stock on the market; Second, the seed production area is controlled at 10 mu, the total output can be digested by Tianhe, and the outflow of counterfeit seeds is small; Third, Tianhe’s actual breeding costs are extremely low, and it has already prepared for price cuts. Seed producers who rashly copy its products are likely to end up losing more than they gain. Finally, an anti-counterfeiting team led by the Marketing Department was also established, which can also play a role. Guo Yang sorted it out bit by bit. The main operating logic of the Northwest, Huanghuaihai, Northeast, etc. was generally fine. Tianhe has even prepared a strategy for small seed companies next year. This layout is basically the ceiling level in the country at the same time. The only weakness is that there are too few varieties. In addition to corn seeds, seeds of Tiandou No. 1, sweet peppers, tomatoes, cauliflower, Chinese cabbage, carrots, etc. have also entered the harvest period. Some seeds, such as cabbage and tomatoes, are particularly popular. Guo Yang saw that before the seeds were sorted and processed, sales of the orders received had already been reduced by half. In the field of vegetable seeds, Tianhe can be regarded as a leading domestic company. After dealing with the accumulated affairs of Tianhe Seed Industry, Guo Yang felt a little tired, but he could see the beautiful scenery of the sunset over the Qilian Mountains just by looking up slightly. My mood suddenly eased a lot. Just as he was about to continue looking at the materials, Ning Xiaojing walked in wearing a floral dress, "Boss, it's time to get off work." Guo Yang looked at the time belatedly and it was already past seven o'clock. It was around three o'clock when he came back. In total, he had been working intensively for three or four hours in a row. "You go off work first, I'll take a look." Ning Xiaojing secretly pursed her lips. The boss didn't leave, so how could she, as the secretary, leave? "It's okay. I'm alone here anyway. It's boring to stay at home at night. I just want to work overtime." Guo Yang raised his head and Ning Xiaojing looked sincere.
But think about it, it does make sense. Didn't Ning Xiaojing come from Beijing to the Northwest just to make a breakthrough in her career? Guo Yang pondered for a while and said, "How is the social service plan for the alfalfa industry cluster that I asked you to lead last time going? Why don't you take a look at it now?" Ning Xiaojing calmly found a copy of Wenjing from Guo Yang's desk and placed it in front of him. Guo Yang nodded, picked up the pen and started reading. "Then wait a moment." Ning Xiaojing felt a little helpless. To some extent, the work pressure at Jiahe was much less than that in the investment and financing industry in Beijing. But the work was too complicated and involved many industries. When Ning Xiaojing first took over, she felt it was a mess. Sometimes it’s saline-alkali land and pasture, sometimes it’s pepper and plant extracts, sometimes it’s seeds and farm machinery, sometimes it’s desert… When she is busy, several things pile up at the same time, which often confuses her. To this end, she had to spend a lot of extra time learning the group's business and catching up on various agricultural knowledge. Just when we could breathe a sigh of relief, the group's top scorer came back. Ning Xiaojing watched her boss concentrating on writing and drawing on the documents, so she had to turn around and add some tea for him. Then he went out and asked Luo Xiu to find a restaurant and prepare some fruits and snacks. When she finished her work and returned to the office, Guo Yang had just finished a quick look. He looked up and drank a sip of tea before saying seriously, "I have a few questions." Ning Xiaojing blinked and moved closer, and the fragrance from her body blew into Guo Yang's nose. Guo Yang then handed the annotated document to Ning Xiaojing. “First, alfalfa production is not incorporated into the rotation system of the local crop industry. In some areas such as Meng Province, some regions will use grassland reclamation to implement alfalfa planting projects. Once the alfalfa renewal period comes, there is no land for rotation. To maintain the alfalfa planting area, alfalfa must be planted again, which will make the fertilizer stubble unusable. If other crops are planted, the local alfalfa production capacity and market supply capacity will be reduced. This will inevitably affect the balanced supply of alfalfa products in the downstream dairy industry and jeopardize the market access of the next alfalfa marketing cycle.” Ning Xiaojing listened carefully. She had some knowledge of the industry and said, "The demand for alfalfa products in China is not that great right now!" Guo Yang smiled and patiently explained: "Once the dairy industry's demand for alfalfa products increases, it will be too late to think about these things. Since Alfalfa has decided to take the lead and take charge, it is natural that it will focus on establishing a grain-forage rotation industrial zone in alfalfa planting advantage area and activate the large-scale circulation of market-oriented alfalfa products. I see that this plan has done quite well in terms of alfalfa planting industry concentration, mechanized production, and industrial product processing.” Ning Xiaojing looked at the part outlined by the pen and asked, "Are there any problems with the base?" In the plan she completed together with the Strategic Investment Department, Alfalfa and others, there are three major alfalfa planting bases. The first is the water-saving alfalfa base in the desert oasis area of the Hexi Corridor; The second is the alfalfa base of grassland agriculture in Ordos Plateau, Inner Mongolia; The third is to upgrade and transform the alfalfa base in the low-yield fields in the warm basins of southern Xinjiang. Guo Yang said: "There is nothing wrong with these three alfalfa industrialization bases. They are all suitable. But they are a bit stingy. I think we can add two more industrial cluster bases."
Ning Xiaojing looked at him in confusion. "First, the western part of the Loess Plateau, such as Qingyang, Dingxi, Pingliang, Huining, and Huanxian, has a high terrain, a short grass growing period, and a relatively dry climate. Although it is a hilly area and a river valley basin, it has a long history of grass planting and a large area, so the potential for developing the grass industry is also not small." “Secondly, you have overlooked the low-lying saline-alkali areas in the northeast. The land in Qiqihar, Daqing, Suihua, Baicheng, Siping and other places can also be transformed into alfalfa bases. Moreover, the latitude here is high and the temperature is low. The temperature change range is suitable for the physiological characteristics and living habits of dairy cows. The dairy cows have high production, good quality and rich nutrition. It is internationally recognized as the most suitable area for dairy cow growth. Moreover, the low-yield fields and saline-alkali lands in Heilongjiang Province that need to be transformed are large in area and can be transformed on a large scale..." Guo Yang said a lot of things in a row, and Ning Xiaojing seemed to be able to sense the disappointment in the boss's tone. After a pause, Guo Yang asked, "Is it Hexi Dairy and Alfalfa Agriculture and Animal Husbandry that are not involved?" Ning Xiaojing said: "Maybe the main responsible persons have been too busy recently and have not participated deeply." Guo Yang didn't pursue the matter any further. It may also be that he was thinking from the perspective of a time traveler. According to his understanding, since he has already made it out. Naturally, we need to think from a national perspective, give full play to regional advantages, establish five major alfalfa bases in Northwest, North China, and Northeast China, and drive the planting of 500 million acres of alfalfa. To put it more grandly, we will work together with the Three Norths Shelterbelt Project to build an ecological forest and grassland prevention and control system for desertification in northern my country. You can even use this as a gimmick to apply for national project policies and funding support. Guo Yang then pointed out some suggestions for revision. Ning Xiaojing wrote them down one by one and prepared to return to her workstation. "Don't change it, clean up and find a place to eat first." After a while, Guo Yang called Xie Shijie, who had just returned from the base, and Wei Guan, a sales manager of Tianhe, as well as Luo Xiu and Ning Xiaojing, and the group of five got in the car. "What to eat?" Guo Yang asked Several people looked at each other with puzzled expressions. After all this time, they still haven't decided what to eat? After a while, Wei Guan said, "How about mutton? It's mid-September now, and mutton seems to be in its prime." Guo Yang heard his uncertain tone and asked, "Don't you usually study food?" Ning Xiaojing, who was sitting in the passenger seat, was not happy. "Back then, I was known as a foodie, but I have been in the northwest for nearly a month and I have not experienced the food there yet." "Hu Guo is also a specialty of Jiuquan." "Eat whatever you want." Xie Shijie said: "Sure enough, what my wife said about Jiahe being a food desert is true." Guo Yang, Xie Shijie and Wei Guan were sitting in the back row. Hearing this, Guo Yang immediately put his hand on Xie Shijie's shoulder unhappily. "Then what place can you name?" "whatever." In the end, they all chose mutton. It was hot, but it was fine. While sipping beer and chatting, Guo Yang tried his best to appear humble.
Xie Shijie is better. After being with him for a long time, I can express myself freely and freely. But it was the first time for Ning Xiaojing and Wei Guan to have a private meal with Guo Yang, so they felt a little uncomfortable and polite. After a few drinks, Wei Guan first mentioned work: "Boss, on September 9, Tianhe's summer sowing observation meeting will be officially launched. There will also be a harvest festival in Yumen to showcase the field resistance and high yield of varieties. Do you want to participate?" On September 9, Guo Yang calculated that there were still three days left. "It should be possible. Luo Xiu, please remember it." Guo Yang is still unfamiliar with Weiguan. He is usually in charge of sales in other regions. Wei Guan is about fifty years old and has a lot of experience in the seed sales business, but just by looking at his appearance, one can sense a fierceness in him. It doesn't seem like a serious sale. Qu Yang transferred him back to the Northwest headquarters for two purposes: first, to deal with the counterfeiting of small seed companies, and second, to cooperate with the production department to increase the per-mu premium of the seed production base. "Come on, let's drink and not talk about work today." (End of this chapter)