Chapter 120 Tianmai No. 1All along, whether it is the original Muhe or the current Jiahe Group. Guo Yang firmly controls absolute shares. The key means to retain employees is also generous treatment. As for equity incentives, companies are not short of money and do not need to rely on this method to recruit and retain employees. However, as the company expands globally, this situation urgently needs to be changed, using equity incentives to retain core executives and using equity exchanges to make up for the company's shortcomings. After chatting with Xiang Tianshan for a while, Guo Yang then turned his attention to the promotion progress of Tianmai No. 1. Tianmai No. 1 seeds are worth 30 points of natural energy. Their special properties are high gluten and high protein content, making them suitable for processing high-gluten flour. The Hetao Plain has always enjoyed the reputation of "the only place in the world that is rich like the Yellow River". The Hetao area not only has a flat terrain, but also has the natural benefit of irrigation from the Yellow River. It has been famous for its abundant aquatic products and abundant products throughout the ages. At the foot of the Yin Mountains, beside the Yellow River, the long-standing farming culture gave birth to the thousand-year-old ancient county of Wuyuan.
Wuyuan County has no mountains on the ground and no mines underground. Its biggest resource is the 230 million mu of irrigated land irrigated by the Yellow River water. This is an inexhaustible green treasure and the core area of the "Eight Hundred Miles Hetao Rice-producing Valley". Wheat is also one of the specialties of Wuyuan County. Although the most popular seed under Jiahe Group is Alfalfa No. 1, the seeds with the highest sales are vegetable seeds such as hot peppers. But Guo Yang never gave up on his layout of staple food seeds. Tianyu No. 1, Tianmai No. 1, and the recently purchased Tiandou No. 1, the product matrix has taken shape. After two seasons of expansion, The reputation of Tianyu No. 1 has gradually fermented and caused a huge response among certain groups. The sales department had already sensed the undercurrents in the market when they started receiving and storing Tianyu No. 1 this year. In comparison, Tianmai No. 1 seems to be still unknown. But in the opinion of Qu Yang, deputy general manager of Tianhe Seeds, Tianmai No. 1 has significantly higher marketing potential. Therefore, after the seeds of Tianjiao No. 1, Chihong No. 1 and Tianyu No. 1 became popular, Qu Yang volunteered to come to Wuyuan. Now Tianhe’s promotion focus has shifted to Tianmai No. 1. In a small noodle shop on the roadside. Guo Yang dragged Lao Xiang and Qu Yang to experience the local sauerkraut noodles in Wuyuan. “If you want to know whether Wuyuan wheat is good, you have to experience it yourself.” Xiang Tianshan was slurping noodles, immersed in the experience, and turned a deaf ear to the topic of seeds. Soon, Lao Xiang finished the noodles and commented: "These whistle noodles are long and thin, of uniform thickness, with fresh and fragrant sauce, red oil floating on the surface, hot and sour soup, chewy and refreshing. I can tell from the flour that this is good." Qu Yang also savored the noodles carefully. "The main wheat variety in the Hetao area is Yongliang No. 4, which was cultivated by Qiu Zhixin, an educated youth from Tianjin who went to the countryside in 1984. With a high gluten value, Hetao flour produced from Hetao wheat has always been synonymous with quality. It is the only variety in China that can compete with high-quality wheat from the United States and Canada. Judging from the current promotion area, this is indeed a strong rival of Tianmai No. 1.”
Guo Yang smiled and asked, "How does the flour processed by Tianmai No. 1 compare to it?" "Of course it's Tianmai No. 1!" “The quality advantage is too obvious.” Xiang Tianshan, who was concentrating on eating noodles, also stopped and asked, "Is it more delicious than this?" "Although the cooking methods are different, the impression Tianmai No. 1 left on me is indelible. In terms of toughness and ingredients, Tianmai No. 1 is far superior." Xiang Tianshan glanced at Guo Yang strangely. The seeds produced by Jiahe have never lost in terms of nutritional content. The same is true for Alfalfa No. 1. Qu Yang was still thinking, "Now we need to consider how to promote it. The people of Wuyuan have a very high recognition of Yongliang No. 4." Guo Yang said: "It's not that the people of Wuyuan recognize it, but the market has a high recognition of Hetao wheat. Where there is a market, there is naturally demand." "Well, now we just need to grab the market." “Without the original accumulation of customers, it is not easy to seize the market, but we can create the market. Tianhe's goal is to sell seeds, but Jiahe's goal is to explore the industrial development model of high-quality strong-gluten wheat. The industrial chain includes "seed production-planting-storage-processing-brand marketing." In terms of the industrial chain, we are not far away from Wuyuan wheat. All aspects of the Wuyuan wheat industrial chain are relatively weak, and most of it is exported in the form of raw grains. Processing is also concentrated in the flour direction, with small-scale processing plants as the main ones. There is a lack of equipment and technology to produce high-end flour, and the processing level and variety need to be improved. Food processing is mainly noodles, bread, steamed buns, etc., mostly small workshops, without brand advantages. " Qu Yang nodded, realizing that the boss had actually thought about it a long time ago. He is still at the level of selling seeds, but the boss is already thinking about the problem from another level. Xiang Tianshan also listened carefully. Having not seen each other for nearly a year, he has the deepest understanding of Guo Yang's changes. Calm down, No more worrying about details when doing things. In the past, when improving saline-alkali land, he would personally guide the driving of agricultural machinery, and would also watch on site during sowing and seedling raising, wishing he could stay on the front line all the time. Just like a real farmer. But now? He is becoming more and more like an entrepreneur, steering the giant ship of Jiahe. Guo Yang didn't know what the two were thinking and continued to talk about the promotion work that was being carried out. "Improving saline-alkali land is a slow process. Apart from the 20 mu of wasteland in Muhe, the rest of the saline-alkali land involves a large number of villages and farmers." "Jiahe can take advantage of the government's promotion of land transfer and rely on cooperatives and village collectives to promote Tianmai No. 1 on a large scale." "Tianhe Seeds provides unified seeds and cultivation technology. Jiahe simultaneously establishes a flour processing company, introduces flour production lines and milling workshops, and farmers directly connect with the processing plant for unified procurement and storage, so as to achieve high-quality and high-price strong-gluten wheat." Qu Yang said: "This will require a lot of funds."
Guo Yang smiled and said, "Jiahe now has sufficient funds, it is time to expand." "The four major international grain traders all have deep presence in the processing sector. ADM is the world's largest flour milling company, with a daily output of more than tons." "my country's wheat production ranks first in the world, but there are no giants in wheat processing yet, so it's not too late to enter the market now." "It's not just Wuyuan, Henan Province, Shandong Province and other places are using the same strategy." Qu Yang said: "Henan Province is not so bad. The varieties are mixed and there is a lack of strong-gluten wheat varieties that can be used for a long time. Tianmai No. 1 is easier to promote." "How about going to Henan Province first?" "No, the wheat from the Hetao region is the top student in the country and deserves the title of leader." "If we are going to do this, we must do it to the best of our ability. First, we must seize the seed market here." There were people coming and going in the noodle shop. After eating their noodles, Guo Yang and the other two stayed in the shop for a while. The noodle shop owner listened to the three people's conversation and didn't take it seriously. Little did people know that the pattern of Wuyuan wheat has changed. Coming out of the noodle shop. Guo Yang and the other two struck while the iron was hot and went to see the tentative Tianmai No. 1 planting base. The base is currently under renovation, with a total area of 6500 acres. The Huimin Planting Professional Cooperative is responsible for its operation and management. (End of this chapter)