Chapter 140 The Power of Ticket Subsidy is Too Terrifying"That's a good question. If you don't have a wife or children, you can just find your brothers and friends. Although it's a family package, it doesn't limit the relationship between the people watching the movie." "What if you don't have any brothers or friends?" Lu Yang continued to make fun of him. "For fans who only want to go to the movies alone, I have prepared corresponding single packages for you." "Single person meal for yuan". "What? Some people still think that yuan for a movie ticket is too expensive. Well, fine, we'll give you a cup of Coke and a cup of popcorn," Yang Hao said as he put the Coke and popcorn he had prepared long ago on the table. "Normally, a cup of Coke and popcorn costs at least five dollars. Now, I think it's not expensive anymore." "Friends who think it's a good deal, please download the Maoyan app. All promotions are available on the Maoyan app. There is a download link below the video." When the promotional video of "The Blade of the Assassin 1" was finished, Liu Shishi, Lei Jiayin, Xin Zhilei and Zhang Yi were stunned. They have been in the entertainment industry for a long time and have seen countless movie trailers, but this is the first time they have seen a movie trailer of this kind. "Is this a movie trailer? Why does it feel like a street stall promotion? And the movie tickets are 13 yuan each, isn't that too cheap?" Countless questions arose in their minds at this time.
Seeing the puzzled expressions on the faces of Liu Shishi, Lei Jiayin, Xin Zhilei and Zhang Yi, Yang Hao was secretly happy in his heart. This was a classic live streaming sales event in later generations. At this point in time, the live streaming platform already existed, but there were no live streaming sales events yet. I guess I’m the first person to promote this product. Simba, Xiao Yangge, 7v and other goods influencers are not allowed to call themselves the ancestors. In a few years, when live streaming becomes a trend, my actions will probably become a famous meme. "Yang Hao, is this the promotional video for "The Blade of the Assassin 1"? " Lei Jiayin, who is a rather lively person, came forward and asked tentatively. "Of course," Yang Hao smiled and nodded in affirmation. "After watching the performance just now, did you feel the urge to buy three movie tickets to watch "The Blade of the Assassin 1"? ", Yang Hao continued with the other party's words and asked. Hearing Yang Hao's words, Lei Jiayin nodded subconsciously. "Three movie tickets for yuan and one for 13 yuan is indeed very attractive, but can I make money selling movie tickets at this price?" Lei Jiayin asked his inner doubts. Not only Lei Jiayin was confused, but Liu Shishi, Xin Zhilei and Zhang Yi were also confused and wanted to know why the ticket price was 13 yuan. "Haha, you'll know in a few days. Let's keep it secret for now." In order to keep it secret, Yang Hao did not explain further. The reason why the ticket price of 13 yuan is so low is not just because of the subsidies from Maoyan and the production company. The average daily occupancy rate of cinemas is only about 20% to 30%. During many non-prime time periods, there are only a few people watching a movie. People often buy a movie ticket to create the effect of renting out the entire theater. Maoyan will negotiate with the cinema chains, and the ticket discounts given to Maoyan will be based on the cinema attendance rate. In fact, the theater chain, the production company, and the ticketing platform will all provide a part of the subsidy, which is basically the approach of small profits but quick turnover. - At the request of Maoyan, "Knife of the Assassin 2" had to be completed before the summer vacation, so the time was still a little tight. In the following days, Lu Yang started working hard on "Knife of the Assassin 1" and would not stop until he shot forty or fifty shots every day. Time passed quietly, and it was March 3th. "The Blade of the Assassin 16" started pre-sale on Maoyan fifteen days in advance, and today is the first day of pre-sale. The promotional video that Yang Hao shot before has been posted on the top of the Maoyan app homepage. As long as you log in to the Maoyan app, you will see the promotional video of "Blade of the Assassin 1". Liu Shishi, Lei Jiayin, Xin Zhilei, Zhang Yi, Lu Yang, and Yang Hao have all reposted the video on their respective social accounts. Da Mimi, who has not appeared in the entertainment industry for some time, also reposted the video. People who have close relationships with Yang Hao, such as Zhao Liying, Nazha, Dilireba and others, also spontaneously followed suit and forwarded the post.
Maoyan has also spent a lot of money on advertising. You can see Maoyan’s advertisements on TV stations, browsers, bus stops, etc. When you go to Maoyan to watch a movie, advertisements everywhere say "3 yuan for three people and yuan for one person." For a time, the news that the movie "The Blade of the Assassin" would be released on April 1st spread with terrifying popularity. Some people who don't want to spend money to go to the cinema to watch a movie couldn't help but be tempted when they saw an advertisement that a movie ticket was only 13 yuan. They downloaded the Maoyan app and spent yuan to buy tickets for "The Blade of the Assassin", planning to take their wives and children to see a movie. Some people who couldn't find friends or relatives to watch a movie with also launched a group invitation for strangers on the Tieba forum to form a temporary team of three and share the ticket price. This was the first time that people in the entertainment industry saw the terrifying power of ticket subsidies. In just one day, the pre-sale box office of "The Blade of the Assassin" reached more than 40 million. You have to know that this is only the first day of pre-sale. Although the advertising will definitely be most effective in the first few days and the effect will weaken afterwards, there are still 14 days of pre-sale period. I am afraid that the pre-sale box office may exceed million. Blade of the Assassin is a martial arts film. Isn't it said that martial arts films are declining? No one likes to watch them? Why is the pre-sale box office so high? At this time, people in the entertainment industry began to pay attention to the Maoyan app. The pre-sale box office of "The Blade of the Assassin" continues to rise. Fifty million, sixty million, seventy million... By the last day of pre-sale, the pre-sale box office of "The Blade of the Assassin" had reached million. At this moment, the film and television production companies in the entertainment industry could no longer sit still. The pre-sale box office alone was million. As long as the quality of "The Blade of the Assassin" was acceptable and the word of mouth was not bad, it would be easy for the box office to exceed 5 million. It is totally unimaginable that in today's environment where martial arts films are declining, there can still be such a high box office. There are no secrets in the entertainment industry, and Maoyan does not want to keep secrets, so leaking the specific information is another promotion for Maoyan. The producer of "The Blade of the Assassin" invested 10 million yuan in ticket subsidies, and the news that Maoyan subsidized 10 million yuan was known to everyone in the entertainment industry. This is only 20 million in ticket subsidies in total. "Isn't this cost high?" All the film and television production companies in the entertainment industry thought so in their hearts. The publicity cost of any blockbuster is more than 20 million, but the publicity effect it brings does not seem to be stronger than the 20 million box office revenue of "The Blade of the Assassin". For a time, many film and television production companies decided to provide ticket subsidies for the next time their own movies were released. Didn't Blade of the Assassin get 20 million ticket subsidies? Next time I will get 30 million or 50 million ticket subsidies, and the effect will definitely be better than Blade of the Assassin. The fierce ticket subsidy war in the entertainment industry was started with "The Blade Strikes". (End of this chapter)