Chapter 88 Future MarketI didn’t go home this year and didn’t prepare any New Year’s goods. The shameless Chen An picked up the things that Chen Wei gave him and went to his house. I drove the car that had been parked in the yard gathering dust for several months. Fortunately, I could still buy gasoline at this time and there was some at home so I could drive it. After driving for a while, we arrived downstairs of his house and parked the car. Carrying things in his hands, Chen An walked upstairs. He walked to the door and knocked on it. Soon the door was opened, and the person who stuck her head out was still Han Jianu. But now he is at the age of growing up, and he has grown a lot taller than the last time we met. But his hair is still the same mushroom-shaped style as before, which looks quirky. "Brother An?!" Han Jianu shouted with a little surprise. Then his eyes unconsciously fell on the thing in Chen An's hand.
Chen An smiled and touched the other's head, "Long time no see, don't look at me, there are no sweet potato chips this time, I will bring them to you next time, where is your dad?" "Dad is out. It's been like this for the past few days. Did you really not bring him?" Han Jianu didn't pay attention to Chen An's actions, but just stared at the thing in Chen An's hand with disappointment. "It's Director Chen, come in quickly, are you here to look for Sanping?" At this moment, Han Sanping's wife appeared behind the door and saw the two people chatting. Chen An asked with a smile: "Brother Han is not at home. Why are you still running around outside before the 15th?" "He has a lot to do these days so he will be at the factory. It's almost time for dinner and he will be back soon. You can eat here today." The other party invited Chen An to come in and wait. Chen An did not hesitate. He went into the house, put down the gift, and then sat on the sofa and waited. Only Han Jianu was left sitting next to Chen An watching TV, while he returned to the kitchen to prepare dinner. "Brother An, you don't keep your word. You said you would bring it to me next time, but you didn't do it." After her mother left, Han Jianu said to Chen An angrily. Chen An thought it was quite funny that the little mushroom-headed girl put her hands on her hips and pretended to be angry. "Okay, okay, I will definitely bring it to you next time. I promise." "Then we have a deal, no lying!" "I don't lie." Chen An agreed and thought that the other party really loved eating. After getting the guarantee, Han Jianuo continued watching TV, sitting on the sofa with her legs crossed, in a good mood. Chen An also watched it with her. It was a classic TV series "The Yongzheng Dynasty", which he had watched in his previous life. Re-watching it is quite interesting. At the Beijing Film Studio, Han Sanping, feeling a little depressed, left the office and took a bus home. The departure of his old subordinates made him feel unhappy. There was no expression on his face, and he even looked a little serious. When he got home, he opened the door with his key. The aroma of food wafting from the kitchen made him feel a little better.
When he turned around, he found that his lovely daughter was sitting on the sofa watching TV, and Chen An was sitting next to her. Chen An! My mood is like a roller coaster, ups and downs, and then happy again in an instant. When Chen An heard the door open, he turned around and saw Han Sanping coming back and said with a smile: "Long time no see, brother Han, congratulations on your promotion and salary increase." "Hahaha, you're finally back without even notifying me in advance." Han Sanping was very happy to see Chen An coming back. My partner and the planned director is back. Han Sanping closed the door, put his things down, and quickly sat next to Chen An. “How about Hollywood movies?” "It's already finished filming. I participated in some post-production and then came back. There's no need for me to get involved too much." Chen An sighed a little, it seemed a bit too simple. "Have you ever thought about making a big production in China after seeing Hollywood?" Han Sanping asked. Chen An was a little confused when he heard the other party's question. Big production? How desperate must I be to do this kind of thing in this day and age, with piracy rampant in the market and extremely low box office revenue. As for foreign markets, not every movie can be as successful as before. My previous success was due to the conversion of exports to domestic sales. Before he achieved success in the North American market, Chen An had never thought about making a big production. "Brother Han, I don't think the current market can support a big production worth more than 100 million. This will only be possible if the overseas market is also a huge success." Chen An turned around and said. "Besides, the local box office share is too low, and it is too difficult to make a profit." Chen An does not intend to force the theaters to increase their share of the profits. It’s not that he cannot do it, but that there is no need to do it. Zhang Weiping's subsequent downfall was not only due to Zhang Yimou's departure, but also due to a series of incidents that eventually led to him running away with the money without any evidence being found. Han Sanping still didn't give up. He grabbed Chen An's shoulders and kept talking, "The crackdown on piracy has been going on. I will definitely promote it more after I go up this time. We have been successful several times. I believe we can get a higher box office." "Brother Han, there are only so many screens in the country. It's a miracle that the box office can support "Titanic", and it is unique even in Hollywood." Chen An did not have high expectations for this. Even with the support of the large number of screens in 02 and the vigorous crackdown on pirates, the box office of "Hero" which swept the country was only million, and it was difficult to make a profit solely from the domestic market. If it weren't for the impressive overseas box office, this blockbuster would have been a huge loss. But even many years later, there were few overseas box office hits that surpassed "Hero", a film that received mixed reviews in China. Although it is not as good as next year's "Crouching Tiger, Hidden Dragon", it is also one of the few movies that can be a big hit overseas. The number of screens in China only began to grow rapidly in 03, and did not exceed 12 until 11, an increase of more than compared to . This created the box office miracle of "Lost in Thailand" at that time. It was not until 16 that it surpassed the United States. Today, the number of screens nationwide with a box price of more than 1,000 yuan is pitifully small.
Han Sanping still didn't give up. "There is still the overseas market. I see that Xiao Rizi and South Korea like your movies very much." He said while pulling Chen An. "Not every movie can be successful. This time, the box office of "My Sassy Girl" is not as good as "Little Forest". The trend of each market is different." Chen An purposefully converts exports to domestic sales, targeting the place of origin. Even some Hollywood blockbusters cannot guarantee success in the global market. Han Sanping was a little disappointed to hear Chen An's constant rejection. Originally, Han Sanping had placed his hopes on the other party, but he didn't expect to be rejected by the other party. Chen An looked at the other person and consoled him, "Brother Han, you are too impatient. I just said it's not possible now, not in the future. I am still very optimistic about big producers." "Brother, I'm about to take office, and I want to make some achievements. I'm definitely anxious. Who wouldn't want to repeat the success of "My Sassy Girl"?" "You can't rush this kind of thing. The environment is like this. You have to take your time." The development of big productions is inevitable, but it has to happen slowly and requires a pioneer. If you don't let others see the benefits, others won't develop vigorously. Why is it said that "Hero" marked the beginning of the era of blockbusters? On the one hand, it attracted investors, and on the other hand, the number of screens increased significantly since 03. With a domestic box office of million US dollars and a global box office of million US dollars, who wouldn’t be jealous? Today, after the stimulation of "My Sassy Girl", the number of screens has increased compared to the previous life, but it has not yet achieved the same effect as the other party. Chen An would not attempt to make a big-budget film unless there is a target market large enough to recoup the investment. Moreover, even "Hero" was able to make a lot of money by relying on the popularity of the ancient costume martial arts film "Crouching Tiger, Hidden Dragon" and the participation of Jet Li, which enabled it to sell the copyright to Hollywood manufacturers in advance. If Crouching Tiger, Hidden Dragon had not been successful in the North American market, Hero might not have been released. Even Li An, who had failed in his career in Hollywood, did not expect the success of this film. As a Chinese, he was not even qualified to be struck out three times and was directly struck out with two times. Later, this movie won the Oscar for Best Foreign Language Film and grossed 200 million US dollars worldwide, making it a great success again. Anyway, congratulations to all the bosses
(End of this chapter)