Chapter 62 How can the director’s work be considered as riding on the popularity?With its rapid progress, there is no doubt that "Titanic" created a miracle. Many people in China have also become fascinated by Hollywood movies. There are advantages and disadvantages. Just like some people later raised the slogan of not going to the cinema without Hollywood movies. It also allows more people to get involved in the film industry. Even the pirates selling pirated discs on the street are doing brisk business these days and making a lot of money. After a very long wait for its release, the film’s final box office fell to million. It also allows the domestic market to see the potential of its own film market. It’s not that the market is not good, but that your film is not good. The truly dominant direction began to shift towards commercial films. Is the commercialization of movies a good direction?
It’s hard to say, but in Chen An’s opinion, it’s good. The future market is extremely huge, and it has the potential to surpass Hollywood to become the world’s largest voting base. Even now, the number of screens in Hollywood is close to saturation and will never increase significantly. Unless there is a screen innovation and new technological display. And the time to fight against Hollywood's cultural invasion is urgent. The other party is not just trying to make money from you, but is continuously exporting and invading your culture, which is a kind of cultural war. The top management had had this idea for a long time, and now the impact of "Titanic" has made them make the decision. The era of Chinese film is coming. This time, Chen An is preparing for another attack and stimulating the market with "My Sassy Girl". After "Titanic" was taken off the screen, "My Sassy Girl" took over the promotion. The promotional strategy is probably: your kids must have cried so much after watching Titanic, so come and get some good stuff, a happy romantic comedy. 'Relieve grief! Director Chen An's new film "My Sassy Girl" is scheduled to be released on National Day. This lighthearted love comedy shakes off the sadness of "Titanic" and lets you spend a happy National Day! ' 'Director Chen An's first romantic comedy is scheduled to be released on National Day. My Sassy Girl will accompany you on this happy National Day! ' 'Following "Titanic", director Chen An's new film "My Sassy Girl" is scheduled to be released on National Day. It is a lighthearted romantic comedy, and you can experience a joyful National Day! ' 'Director Chen An, Beijing Film Academy and Central Academy of Drama are holding auditions for the female lead for the new film "My Sassy Girl" scheduled for the National Day, poised to take over "Titanic"! ' '.' This was Chen An’s strategy. He would first take advantage of the popularity of “Titanic” and then lure people in. After all, it is very popular. Although not known to everyone, many people have heard of it. Although it's a bit shameless, it's none of your business if it's an imported film. As for whether it can get free rides, it depends on whether the quality of the film can attract the audience. If it succeeds, it is not free rides, that is the fact.
Anyway, Chen An is quite confident about "My Sassy Girl". I translated it into Chinese based on the original article, and strengthened the camera language and composition. It is much better than the original version. Although he is not as good as masters of lens aesthetics like Zhang Yimou and Chen Kaige, he feels that he is still much better than the original director Chen An. So I am still quite confident. Of course, if it fails, it will cause a huge backlash and I will be drowned in the spit of the masses. Even Han Sanping was a little unsure: "Brother, are you really going to promote it like this? Aren't you afraid of being scolded to death by the audience? You are the director, and you will bear the brunt of it." "This is an opportunity. I want to seize this opportunity, and I am also optimistic about my movie." Chen An feels that the possibility of "My Sassy Girl" failing is very small. After all, it was carefully selected by myself. It is one of the few excellent love movies in Asia. Once it was released, it became popular all over Asia. Chen An is fighting a prepared battle, and he must expand his victory and take advantage of the popularity. Seeing that Chen An was determined to go down this path, Han Sanping also had a headache. Even if the movie failed, Chen An would be the one who would be most seriously impacted. By then, it will definitely be accused of being a scam and drowned in the spit of the general public. But the other party is an excellent director that he discovered, so he still feels a little reluctant. Moreover, the customs of the people nowadays are relatively simple, and there are people who apply for a one-on-one challenge. "Don't worry, Brother Han. Trust me again. I have a good eye." Chen An could see that the other party was worried, but he still expressed his belief in his own judgment. You didn't take "Titanic" seriously at the beginning, and they made million directly. But it's all thanks to them. In 1998, the total box office was million yuan, of which "Titanic" accounted for million yuan, which was the lowest in the past decade if there had been no "Titanic". A drop of below 700 million is certain, after all, the living space of other movies has been squeezed, but it is also possible that it will continue to fall. Han Sanping thought about Chen An's battle record and what he had said to him before, and decided to believe in Chen An's vision. Since the other party was determined to go his own way, he couldn't stop him. Of course you can deal with it forcefully, but that will only hurt feelings and the result will not be worth it. In the end, they decided to adopt Chen An's publicity method of riding on the popularity of the film and chose to believe in Chen An's vision and the quality of the film. After the promotion began, it attracted the attention of many people. The aftermath of "Titanic" has not yet dissipated. Although the movie has been taken off the screen, the topic has not completely dissipated. Chen An jumped out at this time and attracted a lot of people's attention. There are many people who are looking forward to it, but there are even more who sneer at it! I feel that Chen An is jealous of the success of "Titanic", especially for a famous director like him, which is even more annoying. How could a big director like you, who won the Best Director Award at Cannes and was also successful at the domestic box office, do such a disgraceful thing? It's jaw-dropping. Some media even directly criticized Chen An and said he was a disgrace: "A certain domestic big director, young and shameless, is greedy for profit and forgets his roots. He followed the trend of foreign movies and was disgraced." Although no names were mentioned, it was almost as if Chen An was being cursed, which caused many people in Run or who wanted to run to criticize him. And Chen An ignored him. The more you pay attention to this kind of person, the louder he screams.
In the end, it’s all about results. If “My Sassy Girl” is as successful as it was in the previous life, other people’s doubts will be refuted. Besides, my own film had already been shot before the film was released, and it had already passed the review for domestic release. Anyone with the means will be able to find it, and naturally no one will use this as an excuse anymore. Although Chen An is really trying to ride on the popularity, can it be called riding on the popularity of an excellent film by a great director? That is an excellent publicity method. How can the director's work be considered as riding on the popularity? So now it doesn’t matter what some people call you, you are just my tool, to increase my traffic and popularity for my movie. What a genius I am! Chen An, sitting in front of the computer desk in the office, thought with a smile, not taking the media barking at him in the newspaper on his left hand seriously at all. Instead, he turned on the computer. Find the website where you were caught performing a double act before, and find the comment ID that exposed you. As time goes by, more and more people come here, and it is likely to develop into a movie discussion base and Chen An fan forum. One of the more trendy forms of entertainment nowadays is to communicate online with a stranger you have never met, without having to meet face to face. Netizens are like pen pals in the past. Even if you may never meet each other in your life, you can still talk to each other freely. Sometimes, there are some things in your heart that you cannot express to the people around you, but you can express them to strangers on the Internet. And it’s an upgraded version of pen pal. You can contact them at any time. Even if the other party hasn’t seen it yet, they can still contact you later, saving the time of mailing the letter. Log in with your own ID 'I'm Really Not a Director'. Since he has decided to buy at the bottom, he must carry it through to the end. Chen An doesn't care about his face anymore. Using this small account that had been silent for almost a year, I replied below: 'Dude is pretty cool, it's a pity that he didn't become a detective, remember to watch the new movie, I'll give you an autographed photo!' It's a rare opportunity to have such a promotional venue, so Chen An will definitely not waste it, since he has already started promoting it crazily. Then we can also take advantage of netizens' enthusiasm for watching the show and promote it for free. I've already lost face, and I think it's my fault. So it's no problem to lose it again. I'm going completely crazy! I don't care about my face anymore, what else am I afraid of? ! I keep coughing. When I stop coughing, I smoke a cigarette and then continue coughing. I feel like I am going to heaven.
(End of this chapter)