After Lu Yanhe came back from visiting the set of "Squid Game", he went to Northern Lights Video and signed an authorization contract with them, authorizing Northern Lights Video to produce a derivative program based on the world view of the film and television drama "Squid Game". Just like "Confessions on a Platform", it is still a licensing fee + revenue sharing model. Whether it is "Confessions on the Platform" or this program, they are both the least expensive types of variety shows. Because there are no stars. The former relies on form, while the latter relies on the popularity of "Squid Game". Chen Ziyan said: "This form is also very good." She smiled and said, "I guess other crews will envy you, even be jealous of you." "Ah? Why?" Lu Yanhe asked. Chen Ziyan said: "Because your drama has not been aired yet, and it has even not started yet, it has become an IP that everyone is vying to cooperate with, from the Tongfu Inn in "Wulin Waijiao" to the spin-off program of "Squid Game". Looking at these, I think that many things may open up new prospects for film and television production in the future." Lu Yanhe asked: "Does the new situation refer to this kind of multi-form development?" "Yes." Chen Ziyan said, "If these are successful and there is money to be made, others will definitely follow suit. Aren't there some popular dramas that will pull in actors to make spin-off variety shows? Of course, it's different from "Squid Game". They don't use the world view in the drama, but just get the leading actors together to record a show, talk and chat, a slow variety show to attract fans of the drama to watch."
Now there are more and more ways to play. This kind of playing is dazzling, some people like it, and some people don't like it. However, if you like the live-action game show "Squidward Games", you should still be interested in it, right? - At the end of March, Maxine's Zhong Benshuo suddenly contacted Lu Yanhe and said that he wanted to hold a fan meeting for Lu Yanhe in Japan and South Korea to further promote the hits of "Friends" and "The 17th Floor" in Maxine's Asia region. These two dramas have been in the top ten of Maxine's Asia ratings chart for two months. Their popularity remains high and many people like to watch them. Especially in Japan and South Korea, the degree of their love for "Seventeenth Floor" exceeded Zhong Benshuo's imagination. As the leading actor, Lu Yanhe's popularity in Japan and South Korea has also gradually increased. Therefore, Zhong Benshuo came up with the idea of planning such an event. If Lu Yanhe holds fan meetings in Japan and South Korea, it will be a way of giving back to local fans. On the other hand, this event itself can also attract a lot of attention, attracting viewers who have not watched the two dramas, and feeding back to the two dramas. Of course, Lu Yanhe was not doing this voluntary labor. Maxine provided him with a generous labor fee. Chen Ziyan said: "It's good to participate in such activities there. On the one hand, it can consolidate your popularity in those two countries. On the other hand, it is also a proof of your international influence. In fact, there are many Chinese stars who are well-known in Japan and South Korea. They are also big countries in the world's film market. If you can establish the impression that you have appeal and influence in Japan and South Korea, it will be of great benefit to you." Lu Yanhe himself knows that his current fame and influence are still mainly concentrated in the country. It happened to be March, so he didn't have to join a group and he didn't have many classes, so he agreed. What Lu Yanhe did not expect was that the local distributors of the two films, Late Spring and Three Mountains, heard that Lu Yanhe was going there and came to communicate with Chen Ziyan, wanting to hold a movie viewing event together. "Late Spring" and "Three Mountains" were both released in Japan and South Korea. The box office in theaters was average, with only a few hundred thousand dollars in box office, and they were not very popular. However, when these two movies were released on streaming media, they caused quite a stir in these two places. Especially for the movie "Late Spring", many Korean stars shared the poster of this movie on their social platforms and shared their feelings about watching the movie. As expected, this kind of movie with a melodramatic teenage theme is easier to resonate with. Seeing this, Chen Ziyan discussed with Lu Yanhe and said, "Why don't we just hold a touring exhibition of your works in South Korea and Japan?" Lu Yanhe quickly shook his head, "How old am I? I'm already touring my works." Chen Ziyan said: "You are not very old, but you have a lot of works. Phoenix TV is also very popular in South Korea. When your character was offline, it was on the hot search in South Korea." Lu Yanhe: "It always feels weird."
"It's not appropriate to do a touring exhibition of the works. After all, some of them are TV series and some are movies. There is no formal film festival or other activities to do this." Chen Ziyan thought about it and said, "Forget it." Lu Yanhe breathed a sigh of relief. "However, with your achievements, you will have to hold retrospective exhibitions in various places sooner or later." Chen Ziyan said, "You'd better make your skin thicker." Lu Yanhe: "Generally, people who hold this kind of exhibition are successful and famous people. I am just a nobody." "Don't tell me, with the amount of work you have now, even if you don't make any movies for the next ten years, you will still be successful when the time comes." - The news that Lu Yanhe was going to Japan and South Korea to hold fan meetings was released by Maxine. Official account. This is also the first time that Maxine has held a fan meeting for Chinese actors in other countries. Chen Ziyan struggled for a while about whether or not to market this point. After all, in the current public opinion environment, this unique treatment always attracts a lot of attention, and in the minds of many people, it is also a symbol of status. In the circle of fame and fortune, it seems that everything can be related to the word status. However, after struggling for a while, Chen Ziyan decided to give up this idea. Because Lu Yanhe will have further cooperation with HP in the future, it is not appropriate to create a public impression that Lu Yanhe and Maxine are closely tied or that Maxine has a good impression of Lu Yanhe. This will affect the attitude of other overseas media towards Lu Yanhe. After Lu Yanhe has started cooperation with several streaming media, there will be no problem in doing publicity in this area. But even if Chen Ziyan didn't say anything about this kind of thing, someone would still notice it. A familiar media reporter called and asked Chen Ziyan: Does Lu Yanhe's trip to Korea and Japan to hold fan meetings mean that he will have further cooperation with Maxine? All I can say is that some journalists have more sensitive radars. But this time it really wasn't the case. Chen Ziyan said: "No, the reason for this event is that the dramas "The Seventeenth Floor" and "Friends" starring Yan He are very popular in Japan and South Korea. Maxine organized such an event to benefit the fans of these two dramas." "'The Seventeenth Floor' and 'Friends' are both hits in Asia, and Lu Yanhe is very popular overseas. Maxine specially organized a fan meeting for him in Japan and South Korea!" A very long and exaggerated title came out. This event also became a hot topic. At this time, many people realized that the two dramas "The Seventeenth Floor" and "Friends" were also very popular overseas. - Lu Yanhe originally thought that this trip to Japan and South Korea would be relatively easy, because it was really just a fan meeting with a venue that could accommodate hundreds of people. He would share his thoughts with everyone on the stage and then sign posters for the fans present. It’s just like when idols hold fan meetings. But things don't seem to be that simple. After the news of this fan meeting spread, some media in Japan and South Korea immediately contacted Lu Yanhe's team through various channels. Some media wanted to arrange an interview, and some other parties wanted to cooperate with Lu Yanhe. Even the Lanson convenience store he endorsed came to ask if he could attend a celebration there. Lanson convenience stores have stores in Japan and South Korea, but not as many as in China, where there are dozens or even hundreds of chain stores in one city. It is not easy to arrange all the details of the itinerary. Chen Ziyan said: "The Korean Film Association heard that you were going there, and they also came to ask if you could spare some time to have a sharing and exchange." Lu Yanhe looked at Chen Ziyan in surprise. "what?" - The reaction of those around Lu Yanhe on this trip can be described by the four words "act on hearing the news". Chen Ziyan said: "Since the broadcast of Friends, your popularity has been like a speedboat, soaring at an incredible speed. This is mainly due to the four dramas you starred in last year, which were a hit one after another, and your influence has accumulated like this."
Lu Yanhe knew that he was very popular in China in the past year, but how could he be so popular abroad? He knew very well that without the powerful star-making industry chain like Hollywood, it would be difficult for Lu Yanhe to gain high fame and popularity overseas. It is easy for an overnight success to be short-lived, and there are too many such examples. Even Lu Yanhe had seen many such examples before he traveled through time. At that time, the Thai movies "A Little Thing Called First Love" and "Bad Genius" were both very popular in China. However, the leading actors were like shooting stars, flashing for a moment and then disappearing immediately. The stars who can truly remain popular in China are those who have strong industries to back them, who continuously produce works, and whose names appear in the media every now and then, such as Tom Cruise and Song Hye Kyo. Lu Yanhe was wondering how long his popularity in Japan and South Korea would last. In two or three years, how many people will still remember him as a Chinese actor? With this mentality, Lu Yanhe did not have high expectations for this activity. He treated it as a job to be completed well, and then, he kept a calm mind. The first stop is South Korea. The first time Lu Yanhe became somewhat famous in Korea and started to have fans was because of the drama "Phoenix TV". Although Lu Yanhe played a supporting role, he was very popular on the Korean Internet because of his extreme character setting and sad ending. This is not his first time in Korea. He had complained that the food here was not tasty before, so this time he brought some instant noodles and rice sauce for himself. Of course, he didn't bring much, because he still likes Japanese food, and the food made by the Japanese is much more delicious. This time I came here for a fan meeting. Maxine's Zhong Benshuo accompanied the whole process, and Lu Yanhe's team also included Chen Ziyan, Zou Dong, Wang Biao and Lin Yu. The reason why Linyu is also there is because Chen Siqi has now handed over all the overseas and film-related business of "Jump Up" to her. Therefore, when it comes to going overseas to interact with people and meet some people, Chen Siqi will let Linyu go with him. As soon as the plane landed, Zhong Benshuo said to Lu Yanhe very sincerely: "When you get here, you will know how popular you are in Korea." Lu Yanhe was stunned. When he walked out of the VIP channel of the airport, he understood what Zhong Benshuo meant. At the exit of the VIP channel, there were dozens of people, nearly a hundred people, holding light signs and cheering sticks in their hands. Although some were in Korean, there were also Chinese, and the Chinese words were "Lu Yanhe". This situation was not unfamiliar. At a glance, it was clear that the fans came to pick him up at the airport. He looked at the scene in front of him with some surprise, and for a moment, an incredible expression appeared on his face. Chen Ziyan also whispered in his ear: "I didn't expect you to be so popular overseas, did you?" Lu Yanhe: "I really didn't expect it." "This is the power of a hit TV series. In this era of streaming media, a TV series has the power of a movie in the past, making an actor famous and popular all over the world," said Chen Ziyan. "So, it is necessary to have a good relationship with streaming media." Lu Yanhe said: "Well, but I really hope that there will be a Chinese streaming media in the future. People who don't have channels and don't control distribution will always have to rely on others to survive." Chen Ziyan asked: "It is very difficult to build a streaming media from scratch. Now, if you want to build anything new, you basically have to rely on a big group that has become a big tree. This is not the era of pioneering. So, if we in China want to build our own streaming media, I think it's nothing else. As long as you can let our domestic video platforms see that Chinese dramas can also make a lot of money overseas, just like a movie that sells billions of box office, believe me, without anyone saying anything, their desire to make money will expand the company's development overseas. The so-called expansion now is actually just drooling at a piece of cake, so they stretch out their tentacles to test it out. In fact, they don't think they can bite off a big piece. If they see hope, it's not tentacles. They will stretch out their claws to grab the cake." Chen Ziyan's words were actually very subtle. ——It’s not just Europeans and Americans who think Chinese-language dramas won’t be popular outside of mainland China; even the Chinese themselves don’t have that confidence. No matter what one says, actual actions are the true mirror that reflects the inner thoughts of a person or a subject. Lu Yanhe took photos with the fans at the scene, signed autographs for them, and briefly accepted a few interviews from the media - the other party's English was not very good, and Maxine's accompanying translator was needed to translate Lu Yanhe's words into Korean. - Maxine's arrangements were indeed meticulous, starting from the airport pick-up. The standards for food, clothing, housing and transportation are very high. Chen Ziyan was laughing and said, "Jong Benshuo has put a lot of effort into you. You invited Tom White to China, and he invited you to Korea. He is trying his best to cooperate with you." Lu Yanhe was a little confused: "Does he value me so much?"
"Maybe he didn't take it so seriously before, but Tom White's attitude must have influenced his attitude, especially since HP spent seven figures to buy "Night Run". Tom White's attitude and behavior can be smokescreens, but real money is not." Chen Ziyan explained to Lu Yanhe. Lu Yanhe suddenly realized. It turned out to be the case. He asked why Zhong Benshuo suddenly made it so high-profile. "There is one more thing. Over the past year, the works you starred in have been nominated for the Ciutadella, Venice and Picasso awards. Each of these works has had a significant impact and has attracted a lot of attention internationally. This is also a big bargaining chip for you - no one knows when you will become an international film emperor." Chen Ziyan said, "Don't think this statement is empty. People like Zhong Benshuo who hold an important position in Maxine but are not in a position with decisive power will definitely do one thing." "what's up?" "He can increase his bargaining chips and improve his voice in Maxine." Chen Ziyan said, "He also wants to move up and get promoted. He not only has to compete with people from other streaming media such as HP, but also with people within Maxine. For an actor like you who has become a top actor in China and has a strong momentum of rising internationally, he will definitely want to make friends with him, and not just ordinary friends." Lu Yanhe understood. In fact, he had thought about what Chen Ziyan said before, but he had never said it as clearly as Chen Ziyan did. He just had a vague feeling. As for Lu Yanhe now, he has actually won three serious awards, one for Best Supporting Actor for "The Golden Age" and two for "Three Mountains". Such an award is not enough to say that he has firmly established himself as a top-tier figure in the country. Everyone now regards him as a top-tier actor and believes that he will be able to grow to such heights in the future. After checking into the hotel, Lu Yanhe rested for less than ten minutes before coming out to meet someone at the hotel's cafe with Chen Ziyan. The other party was an editor of a Korean magazine named Cui Zhixiu, who contacted them through the person in charge of the brand "Math" endorsed by Lu Yanhe in China. They specially arranged an interview with Lu Yanhe and brought a photographer. This interview was published on the inside pages of the magazine, not on the cover. However, this magazine no longer has a paper version and has completely become an electronic magazine. Cui Zhixiu is the chief editor and writer of the film and television section of this magazine. Lu Yanhe recognized her as soon as he saw her. Although he had never met her formally before, he was very familiar with her face. "Were you there at the Bicaro Film Festival not long ago?" Lu Yanhe asked with a smile when they met, "I think I saw you there." Cui Zhixiu showed an expression of disbelief and shock, raised her hand to cover her mouth, and said something in Korean. Lu Yanhe didn't understand, and then Chen Ziyan borrowed the Korean translator to translate in a low voice: "Oh my god!" - If I have something to do at night, there may not be a second update, so don't wait. If you get home early and are in good condition, if there is a second update, just treat it as a surprise. (End of this chapter)