All good things come to an end. Everyone knows this truth, but when faced with separation, few people can truly remain calm. Xin Zixing and "Jump Up"'s late-night posts dealt a heavy blow to , which officially announced "Star!" They didn't say a single bad thing about , but they announced it at such a time, almost at the same time. You said you were starting a new magazine, and I was leaving. Putting the two things together, who wouldn't think too much about it? A hot search term quietly appeared: What happened to "Jump Up" and The popularity of this entry is even higher than "Jumped to announce that it will no longer cooperate with ". - Liu Qiao said angrily on the phone: "Even if you don't want to cooperate with us, you should have informed us first, right? Why didn't you even say hello to us and just announced it online? This puts us in a very passive position." Chen Siqi said calmly: "Boss Liu, when you and Yu Jiang announced that you were going to start a new magazine called Star!, didn't you also tell us about it?" Liu Qiao: "These are two different things! Our founding of "Star!" has nothing to do with "Jump Up"." "But Yu Jiang and I have been fighting every other day, and you said it's okay?" Chen Siqi's tone suddenly changed, "Since you don't care about my face, how can I care about yours? Before you call me to question me, ask yourself, what did you do to me!" After saying that, Chen Siqi hung up the phone.
Liu Qiao looked at the hung up phone in astonishment and was unable to recover for a while. Chen Siqi actually filed a complaint first? ! The reason they set up Star! wasn’t it because you, Jump Up, refused to renew your contract?! Wait, this thing was never mentioned in "Jump Up". These are all their judgments and expectations. If Liu Qiao called and talked about this again, Chen Siqi would definitely not admit it. Or... Liu Qiao's eyes changed. The information about "Jump Up"'s refusal to sign a one-year cooperation agreement was all conveyed by Xin Zixing. So is this information true or false? Did Xin Zixing deliberately muddy the waters? - When the news that "Jump Up" was going to leave spread, all major portals also started to make plans. Asking them to create an e-magazine from scratch would be very time-consuming and would not yield a high rate of return. But if they were to work directly with an already established magazine, and one with hundreds of thousands of readers, they would certainly be willing to cooperate. Lu Yanhe and Chen Siqi suddenly received more calls. What surprised Lu Yanhe the most was the 24-hour convenience store brand Lanson. Lan Sen was found through Lu Qingzhen's relationship. Lu Qingzhen said: "Although Lanson is a convenience store chain, their main brand image is that of the urban middle class. They have a dedicated brand website and APP to build the concept of an online community. There are tens of millions of members active on their website, APP and mini-programs. They want to discuss with us the electronic copyright cooperation of "Jump Up". It does not need to be exclusive. It is similar to a channel. If we are willing to put the electronic version of "Jump Up" on their social platform, they are willing to split the profits 20:80, and they will only take 20%." After listening to Lu Qingzhen's introduction of the situation, Lu Yanhe and Chen Siqi each thought in silence. "Non-exclusive channel?" Chen Siqi spoke first. "In fact, it's also good not to sell it exclusively. We can treat Jump Up as a commodity and sell it in various supermarkets. More supermarkets will attract more traffic, and perhaps more sales will be achieved." Lu Yanhe said: "What about the shortcomings?"
"The downside is that we don't know what the impact and consequences will be if such a magazine is sold through multiple channels," said Chen Siqi. "Because we also know that if you give something a larger market, it doesn't mean it will get greater feedback. Previously, "Jump Up" was able to be successful on because the audiences of the two overlapped a lot, but if it is put on a social platform of a convenience store brand, that may not be the case. Once the magazine is put up there, it may receive only negative reviews, which will affect the image of "Jump Up"." Lu Yanhe asked: "Sister Qingzhen, what do you think?" "I won't talk about other platforms for now, but I think we can give Lanson's social platform a try," said Lu Qingzhen. "Lanson convenience stores have always been focusing on the concept of urban petty bourgeoisie, and its registered users are largely in this range, which is the user range that "Jump Up" can reach. In fact, if "Jump Up" wants to further expand its influence in China and increase sales, cooperating with a brand like Lanson convenience stores that has a wide range of users is a way to try." Chen Siqi: “This is indeed an opportunity worth trying.” Lu Qingzhen said: "It's just like looking for a bookstore for a physical book. I want to get my books in as many bookstores and on more prominent shelves as possible." "Of course, I think there is another very important reason why they want to cooperate with Jump Up." Lu Qingzhen added, "They want you to be their spokesperson." Lu Yanhe was stunned. Chen Siqi was also stunned. It's normal for someone to want Lu Yanhe to be their spokesperson. Lu Yanhe now receives more than ten business cooperation offers every month. However, they both noticed that Lu Qingzhen did not say "you" but "you all". Lu Qingzhen said: "So this is why they are willing to cooperate with "Jump Up" at a price that is completely out of line with the market. The biggest difference between Lanson convenience stores and other supermarket-type stores is that it has been trying to shape a life attitude and use this life attitude to shape its brand image. "Jump Up" is consistent with the urban petty bourgeoisie on the one hand, and the young elite feeling of the two of you is another." The so-called young elite feeling means that although you are young, you have already become the best among young people. Lu Yanhe and Chen Siqi are indeed representatives of this type. Lu Qingzhen said: "On the one hand, you two have never endorsed together. If you endorse together as a couple, it will definitely be a hot topic and bring a lot of heat and discussion to Lanson. On the other hand, through young elite spokespersons like you, you can shape the brand image and make young people feel that becoming a member of Lanson is a life attitude, something similar to a sense of identity. They proposed these two things together." According to Chen Ziyan's original plan, Lu Yanhe would generally not accept an endorsement like Lanson Convenience Store. Even though it is one of the largest convenience store brands in the country. So far, Lu Yanhe has not accepted any endorsement for a fast-moving consumer goods brand. This is not only Chen Ziyan's request, but Lu Yanhe himself also agrees with this. Lu Yanhe does not want to waste his fame and favorability to accept some low-level endorsements - after all, he is not short of money now, so he does not need to think of ways to make money. When he has no money, that is another matter. However, Lanson is different. As Lu Qingzhen said, its brand image distinguishes it from other convenience store chains. In everyone's mind, it is not just an ordinary convenience store. Moreover, it is actually very similar to the stationery brand "Baixing" that Lu Yanhe had taken over before, both of which are brands with high national popularity. Lu Yanhe's only concern was whether there would be any negative impact if he and Chen Siqi took on this endorsement together. Chen Ziyan specially hired a team to study and evaluate the matter, and finally concluded that it would be beneficial to Lu Yanhe's public image if he and Chen Siqi took on this endorsement together. "Lu Yanhe's current career achievements are so impressive. Almost every time he appears, it is related to his acting, such as good acting skills, nominations, or awards. If he can leave more impressions and memories, it will be of great benefit to enriching his public image and maintaining the public's curiosity and attention to him." Chen Ziyan understood what this meant as soon as she heard it. In short, Lu Yanhe is just too good—— It may sound a bit Versailles to say this, but this is the fact. A person who is too outstanding and too perfect can actually make people feel distant to some extent. The so-called high-quality idols, while being extremely popular, often set up restrictions for themselves and confine themselves to them. "Also, Lu Yanhe and Chen Siqi have already made their relationship public, but because they are rarely together, there are always some groundless rumors that their relationship is in trouble and they are not close. This kind of cooperation and endorsement can also consolidate their close relationship in the public eye. The fact that Lu Yanhe is in love with Chen Siqi, especially his speeches and actions in public with Chen Siqi, makes him feel alive, allowing people to see his side as an ordinary person, which is crucial." Chen Ziyan nodded.
"Okay, then I understand." Chen Ziyan made a prompt decision and accepted the endorsement. - As a result, Lu Yanhe received the highest endorsement fee since his debut. Ten million a year. The number was so high that it shocked him. Of course, this was for him and Chen Siqi, and they had to be divided. At the time, Lanson had asked whether the endorsement fees for the two of them should be discussed separately or together. Lu Yanhe knew that if they discussed it separately, Chen Siqi's endorsement fee would definitely not be high, so he asked to discuss it together. Chen Ziyan negotiated such a considerable figure. When Lu Yanhe was shocked by the endorsement fee, Chen Ziyan said, "Don't you think about your influence now? You are almost at the top of the list. You are only one step away from the Best Actor award." The so-called super first-tier position is the current position of Chen Pinhe, Shang Yongzhou and Chen Bige. Lu Yanhe: "No." He always felt that he was far inferior to them. "I'm not lying to you." Chen Ziyan said, "This is the market's judgment of you. You are inferior to them in qualifications, works, and awards, but you have more national favorability than them. In terms of artist image, the entire entertainment industry may not find anyone who can match you. And in terms of representative works in the past two years, even they can't compare with you." In the entertainment industry, there are only a handful of celebrity artists who earn tens of millions in endorsement fees a year. The main reason is that Lu Yanhe has had four hits in a row this year, and the most popular movies and TV series all come from Lu Yanhe. It is no exaggeration to say that if Lu Yanhe dares to say that his result is second this year, no one dares to say that he is first. Including those who won Best Actor and Best Actress. With four hit movies in hand, his status is like being welded to Lu Yanhe's feet. This is the biggest reason why Lu Yanhe’s endorsement fee has soared. Lu Yanhe met with the head of the media and public relations department of Lanson Convenience Store. This time, it was they who pushed for the cooperation. The other person was a forty-year-old woman. Judging from her appearance, she had a chubby face and a very friendly smile. "Sister Hong." Lu Yanhe shouted immediately. Liang Hong stretched out her hand with a smile on her face, shook hands with Lu Yanhe, and said, "I finally meet you in person. I am your fan." Lu Yanhe was flattered and held Liang Hong's hands with both hands, bowing slightly, "Thank you for your love, and thank you for bringing us together to work together." Liang Hong said, "I used to be a magazine editor, and then I came to Lanson by accident. When I knew that you and Siqi were going to work on a magazine together, I was shocked. I didn't expect that you would really overcome all difficulties and do it. I bought every issue, and I often think back to the time when I was a magazine editor, and I miss it very much." Lu Yanhe asked with some surprise: "Which magazine did you work as an editor for? Siqi and I really like reading magazines, so we came up with this idea after the college entrance examination." Liang Hong smiled and waved her hands. "You must have never seen Nature Biology. It sounds like a scientific magazine, but it is actually a comprehensive magazine." Lu Yanhe nodded, suddenly realizing.
"Actually, Sister Hong, I was very happy when I learned that you wanted to release the electronic version of Jump Up on Lanson's social media platform, because this is an attempt we never dared to think of before." Lu Yanhe said, "We all know that this will bring in a lot of unfamiliar potential readers, and we don't know what everyone will think after seeing such an electronic magazine." Liang Hong said, "It's okay, Yan He. Good things will definitely find their soulmates. Many of our Lanson members are people who are willing to pay for literature and art and good content. We just need to create an opportunity to connect them." This makes people feel very comfortable. Lu Yanhe said thank you. He said, "Actually, Sister Hong, we have one more thing we want to ask your opinion on." "Hmm?" Liang Hong was a little confused. "What's the matter? Do you have any other requests? Just ask." "It's not a request, no." Lu Yanhe hurriedly shook his head to deny it, and explained, "It's about the physical book of "Jump Up" magazine. I was thinking, can we give it a try and put the physical book on the shelves of Lanson's convenience store for sale?" (End of this chapter)