Deng Siyuan is the head of the propaganda department of Beijing and Taiwan. He was under a lot of pressure because of problems with the promotion of the drama "Sixteenth Floor" before. This time, he and the people in his department worked hard to produce "Seventeen Floors" because he wanted to They wanted to make a comeback, but there was a problem with the ratings. He immediately said: "This is not a problem of our department. We have raised the peak ratings of the first episode to 1%. This shows that our publicity work is definitely done. It keeps falling. Then The show itself is not attractive and cannot retain the audience.” It's not uncommon for them to play ball with each other. Just what Deng Siyuan said undoubtedly put all the blame for the poor performance of "Seventeen Floors" on the head of the production department. However, who could have imagined that in just one day, "Seventeenth Floor" would kill everyone on Northern Lights Video, using record-breaking webcast data to prove to everyone that its content has no problem and that it can attract audiences. Jiang Lan said these words at this time - even if they are just rumors or rumors, they are already expressing a certain attitude. Deng Siyuan was very angry. He immediately went to report to the Taiwan leaders. There is also a high-level meeting on the stage.
Just from the changes in this data, it can be seen that the market highly recognizes the market performance of "Seventeenth Floor". Deng Siyuan had a sarcastic smile on his face. Among them is Chen Bige. - Chen Bige's status is very high, but it's true that she hasn't released a hit work for a long time. Deng Siyuan: “Nowadays, many professors deliberately say alarmist things just to make themselves famous.” "No one said you were lazy, and no one said you were passive and sabotaged your work." Jiang Lan sneered softly, "It's just that your propaganda method of casting a wide net over a large area has made a wedding dress for others. Just look at the data of the Northern Lights. Got it, "Seventeenth Floor" was broadcast so well in Northern Lights, and it's all thanks to you." "He is a professor at Zhenhua University, Minister Deng." Jiang Lan reminded, "Don't compare him with those so-called garbage experts." At this moment, Deng Siyuan felt the light on his back for the first time in a long time. - On Sunday night, the second episode of "Seventeen Floor" was released on the Northern Lights. The popularity is still high. What's even more exaggerated is that in just one day, the number of pre-roll ads increased from eight in the first episode. Four. "It's understandable that "Seventeenth Floor" was broadcast well in Northern Lights, but I didn't give any discount in the promotion of "Seventeenth Floor". Leaders, you can see that I really tried my best to promote "Seventeenth Floor". I recommend this drama. It is our drama king and I am not lazy at all.” Deng Siyuan took a deep breath. "Ah?" Deng Siyuan was stunned. After fans of the drama discovered this incident, they rushed to tell each other and wished they could tell the whole world. "Why is it that when our ratings are falling and we are all pessimistic, Northern Lights is increasing publicity funds to conduct such an event?" Jiang Lan looked directly at Deng Siyuan, "Because they can make the most of the falling ratings and the huge hits in the same period. In such an inverse situation of word-of-mouth, we see that a large number of potential viewers have not watched the show, so they want to grab the viewers. However, because of the 1% peak, we believe that we have already grabbed all the viewers that should be grabbed. The problem of not being able to stay. Of course the audience in their s and s can’t be retained, but have you really attracted the audience in their s and s from the beginning?” Jiang Lan: "Did you know? A professor from the School of Communication of Zhenhua University posted an article on his social media today, pointing out that our Beijing-Taiwan propaganda on "Seventeen Floors" consumes a lot of manpower, financial and material resources and has the lowest cost performance. A kind of propaganda.” "Jiang Tai, I only did analysis based on data before." Jiang Lan: "And I heard another news. As early as a month ago, Chen Siqi actually contacted your department and wanted to cooperate in customizing a publicity plan for "Seventeenth Floor", but you refused because they had worked on "Seventeenth Floor". You suffered a big loss with the show "Six People". They tried their best to save the ratings of "Six People", but your face was trampled into the ground. " WTF? Jiang Lan said: "The ratings for the first episode the day before yesterday continued to fall. Minister Deng said that the quality of our drama series itself was not attractive enough. Yesterday, the ratings for the second episode were, well, not very high, but it did not disgrace its mission." Minister Deng’s words have stabilized at , and the overall average ratings are still a little higher than the first episode and have not continued to fall.” Everyone's eyes fell on Deng Siyuan's face. You guys who have been badmouthing "Seventeenth Floor" for the past two days, please watch it clearly! The general trend of public opinion has made almost everyone in "Seventeenth Floor" breathe a sigh of relief.
Deng Siyuan's forehead was forced to sweat a little due to Jiang Lan's questioning. "I know, otherwise how could I say you were making wedding dresses for others." Jiang Lan smiled slightly, but her eyes were a little cold, "I got a piece of news late last night. The night before yesterday, after the first episode was broadcast, The people from Northern Lights immediately called Chen Siqi, the girl who co-hosted the magazine with Lu Yanhe, and decided to buy a reservation event they jumped up to tailor-made for "Seventeenth Floor" to promote the show. The whole day yesterday, The hot search list is full of guests and information about their activities, and it has also effectively converted views. The number of viewers exceeded 10 million within one hour of the first broadcast. Even if we don't make online videos, we should understand the value of this data, right? The average number of views for S+ dramas per episode is only 50 to 60 million.” In the past few years, she has been focusing on movies. The box office of the movies cannot be said to be huge, but in a market that easily earns billions or billions, most of the movies she starred in only have a box office of a few hundred million. She has made money. It's just that for an actor of her level, it doesn't have much help, and it doesn't help her win any major awards. It can only be said that she has maintained her status in the past few years. After all, his status is already too high and cannot be improved any higher. Returning to the small screen this time and choosing a TV series like "Seventeen Floors" is a big challenge for her. When she was making this decision, many people advised her not to choose such a risky subject and to play it safe first. With her status, as long as there is no major Waterloo, this status can be maintained until her retirement. But Chen Bige still hopes to achieve new breakthroughs after all. As an actor, there is a breakthrough in acting. As a career, there is a breakthrough in career height. "Many young audiences have only heard my name but don't know me." Chen Bige said, "I'm not old enough to retire directly, right? I'm only in my thirties, and many actors my age are still older. Celebrities are so popular, why am I starting to retire?” Everyone on her team said, "Which of them doesn't want to be in your position?" "But I want to be seen by the audience and liked by everyone. I don't want to retire." Chen Bige insisted on choosing "Seventeen Floors". This time, Chen Bige's performance in "Seventeen Floors" was no surprise. The orphan Li Meng she plays has been struggling at the bottom since she was a child. She is wary of others and has a cleverness raised in the market. In such a cruel environment, she shows extraordinary abilities and reflexes. It is easy for her to Make the audience sympathize and appreciate it at the same time. Chen Bige's superb acting skills make this character cold and stubborn, but also has a kind of fragility that people can't help but pity. In comparison, other characters are not as discussed as Chen Bige because the plot has not yet been fully developed. However, the silly genius played by Lu Yanhe still caused a lot of discussion, mainly among girls who love this movie. This character type is not uncommon and has a very large audience. Lu Yanhe played such a character and spent a lot of effort filling in the details. He accepted a short video interview by Li Bi - Li Bi specially set up a column for his short video called "Eight Questions, Eight Answers". One of the questions is: What is the biggest difficulty in starring in "Seventeen Floors"? Lu Yanhe said: "From the perspective of the actor's performance, everyone's acting skills in this drama are very good. How to let me have my own brilliance is one of the difficulties. From the perspective of character creation, the biggest difficulty is how to make this A genius who is just not good at expressing emotions and emotions doesn’t act like a fool.” Li Bi was interviewing Lu Yanhe in the car. The camera was pointed at him. Lu Yanhe said: "This is technically difficult, but what I lack most is technology, so I was actually anxious for a long time at that time. Later I thought of a solution, which was to watch a lot of movies and dramas and imitate them. If If I can't create it myself, I'll imitate it first. After I no longer have the mental burden of creating a silly genius that belongs to me, Lu Yanhe, I relax and have ideas. "Li Bi's short videos are usually only two or three. One for three minutes. One question and one short video. - After Li Bi interviewed Lu Yanhe, he went to make an appointment with Chen Bige. He has only been making short videos for less than a year. Although he has made rapid progress based on the network resources of Lu Yanhe and Chen Siqi, it has not really taken off yet. Therefore, the route Li Bi designed for himself was to "hitch a ride". In the very beginning, don’t think about any innovative topics, just focus on whichever one has the most traffic.
Which film and television dramas are going to be released online? Go and contact them and take the initiative to discuss cooperation. Which singers have released new songs or have concerts, they are also the first to take the initiative to apply for cooperation. There are many who reject, but there are always those who accept. As the traffic gradually increased, a brand was finally willing to implant his short video program. This time "Seventeenth Floor" was broadcast, Li Bi also knew that this was an opportunity that he could not let go. Therefore, he was the first to ask for Lu Yanhe's time. It took about forty minutes to record the journey. The key to this column is how to ask the eight questions. Ask well and you will get good answers. If you ask poorly, you may end up with the same thing. Therefore, Li Bi usually prepares a hundred questions each time, and then seeks help from the editors of the "Jump Up" self-media to select the eight most representative questions. It’s a lot of work, even physical. Li Bi persisted. And Li Bi is not a stickler for rules. For every artist who comes to his short video column, he will apply for a fund to help the artist market a topic based on a point in his short video. Many times I really have no money, so I can only go to Chen Siqi. "This is what I borrowed from you, and I will pay it back later." Li Bi said. When Chen Siqi heard what Li Bi said, he knew that Li Bi really regarded this column as his career. As long as a capable person is really willing to put in the effort, investors will only need to do a good job in investing. Sure enough, after doing this, Li Bi finally made a profit from a single video a month ago. Traffic advertising revenue and implanted sponsorship revenue covered his operating costs and marketing expenses. - The popularity of "Seventeen Floor" has caused the actors and actresses to start working non-stop. The market is like this, you will chase whoever is hot. And once again, everyone found to their dismay that Lu Yanhe was still the same as before. No matter how he talked about it, he would not take on too many jobs to keep himself busy. Basically, there is only one public schedule a week, including recording the program. Then everyone has to face the situation of more monks and less meat. Who would be happy? Fortunately, "Seventeen Floor" has many leading actors, which allows everyone to more or less grab the slot of one or two actors. Fortunately, "Seventeen Floor" is a weekly drama, which stretches the front line and maintains its popularity for a longer period of time. The various partners do not have to fight hard to compete for a certain person's schedule, and can even negotiate the schedule amicably. Go to your place today, go to my place tomorrow. Only Lu Yanhe is not going anywhere. This man should be punished! Li Bi's column of eight questions and eight answers was updated to the eighth day. His eighth question happened to be "Why do you always deliberately reduce your exposure? You are obviously a very hard-working person and care about this career." As soon as Li Bi asked this question, Lu Yanhe was shocked.
No one had ever combined those two things into one question to ask him. Many people think he is lazy, think he is aloof, or think he became famous suddenly and was lucky, so they don't care about the popularity. Only Li Bi could see clearly that he was deliberately reducing his exposure. Lu Yanhe couldn't help but lower his head and smile. "Can I tell the truth?" Lu Yanhe pursed his lips and pondered for a second before saying, "Because I think I'm too red." "It's not that I'm in Versailles. Maybe it's really because of everyone's preference and some random luck. From time to time, I seem to be trending on some things and be seen by everyone. Then I hope to be a good person." If you are an actor, you must maintain a certain sense of mystery. It’s not that I want to live in the mountains and forests so that no one can see me, but I don’t want everyone to see me every now and then. I always appear alone in front of the audience. , will be bored," Lu Yanhe said. "Actually, most of the time when I don't meet with you, I am doing my own thing. I am reading, writing and reading scripts, and meeting with producers, directors and other actors." Lu Yanhe said, "This That’s what I’m doing.” As soon as this answer came out, it suddenly set off a huge wave of discussion on the Internet. ——I think I’m too red. Listen, is this still human talk? ! - "Which artist usually wants to be more popular? What about you? You are good, but you openly think that you are too popular." Chen Ziyan couldn't help laughing and scolding, "You are inserting a knife into others." Lu Yanhe: "This is really not my intention, Sister Ziyan." Chen Ziyan: "Anyway, regardless of whether it was your intention or not, you will definitely become the target of everyone's villainy now." Lu Yanhe couldn't laugh or cry. "Then do I have to stand up and apologize?" "What apology are you going to apologize for? Say you shouldn't say that you are usually too popular?" Chen Ziyan sighed, "You'd better forget it and just wait for the storm to pass." In fact, it was mainly because of what Lu Yanhe said. Although it was crazy, it was also true. No one can say anything to him about it. There are also many netizens who think what Lu Yanhe said is very interesting and true. (End of chapter)