Chapter 208 Facing those doubts
Xin Zixing: We can take this opportunity to announce to everyone that the book "Jump Up: Our Student Times" can make the most of the popularity of this matter and get better promotion than other publicity methods. Yan He, I understand that you don’t want this book to become a book with strong fan attributes, but you see, the authors of this book include Jiang Yuqian, Li Zhibai, Song Linxin, Yan Liang and several artists. Even if it has fan attributes, Instead of just focusing on you, think about it, okay? - Lu Yanhe looked at the message from Xin Zixing, was silent for a moment, and showed it to Chen Siqi.
After Chen Siqi read it, he asked, "What do you think?"
"I think what she said makes sense, but the most important thing is another thing. I have been thinking about it these days. Compared with whether it is a book with strong fan attributes in the eyes of others, I think more Care about whether it can survive." Lu Yanhe said, "We all have such high expectations for "Jump Up". If the first issue does not do well, it will definitely be difficult to continue in the future. With the popularity this time, Sister Zi Xing If you want to take advantage of it, so do I.”
"But in this way, you will be exposed in front of everyone, and all the problems that may arise in "Jump Up" will be blamed on you." Chen Siqi said.
"I know, but since this book is edited by us, we should be responsible for all the problems that will arise in "Jump Up"." Lu Yanhe said, "Since Lu Yanhe is my name, put my The name written on the book "Jump Out" has many benefits for it, so let Lu Yanhe's name be written on it."
Chen Siqi looked at him helplessly and said, "You can actually wait until "Jump Up" is finished before announcing to everyone that you are the editor-in-chief of this book."
"It doesn't matter." Lu Yanhe shook his head, "I didn't do anything shameful, so why hide it? Besides, aren't you the editor-in-chief with me?"
He said with a smile.
Chen Siqi was stunned and looked at him in surprise, "Would you like to be the editor-in-chief together?"
"Yeah." Lu Yanhe nodded. - "Double editors?" Xin Zixing asked in surprise on the phone.
"Yes." Lu Yanhe nodded and said, "Is it okay to put my and Chen Siqi's names on the editor-in-chief's name?"
Xin Zixing was silent for a while and then said: "It is almost rare to see double editors in China. In fact, it is very rare in the world."
The editor-in-chief is the one who makes the final decision, just like the director of a movie. It is rare to see two people serving at the same time. Otherwise, how will disputes be resolved?Who do you listen to when there are differences of opinion?
Lu Yanhe: "This is based on the actual situation. I am also an artist. I will have various other jobs such as acting and acting in the future. I cannot devote all my time and energy to this book. If I really want to If this book continues to develop and become a book series, there must be someone working with me to edit this book, and I hope it will be her."
"Yan He, don't get me wrong. I like your classmate very much. Although she is still very young and inexperienced, she is very energetic and motivated. This is the type I admire very much. I just put her in the editor-in-chief's list. The name can easily arouse criticism." Xin Zixing said, "She is just a high school graduate who has just graduated. Of course, I know that she, like you, is the person who contributed to the production of this book. She can be the content director or vice president. Editor, this is okay, putting her in the same position as you will make people question it."
"What are you questioning? Do you question her lack of ability? Or do you question me selling sheep's head to dog meat?" Lu Yanhe directly pointed out Xin Zixin's concerns, "Sister Zixin, since the two of us are working on this book together, then Just put our two names on the editor-in-chief's position realistically, that's what I hope. If wants to announce this at this time, then let's announce it together."
Xin Zixing was a little helpless.
Only an eighteen or nineteen-year-old would say something like this, without room for negotiation, with a passion and idealism that adults cannot understand.
However, Xin Zixing had no way to convince Lu Yanhe.
This book is not a book by , but a book by Lu Yanhe and Chen Siqi.
only has the right to suggest what they want to do, not the right to decide.
In fact, from deep down, Xin Zixing actually admires Lu Yanhe's attitude - after all, those who always want to monopolize more credit and those who are willing to share less credit are always willing to share the credit.
Xin Zixing said: "Okay, I understand, but Yan He, regarding the book "Jump Up", do you and your classmate have a clear division of responsibilities and income distribution plan? I have met many partners , We can work together as a team when we are working together, but when we are dividing the cake afterwards, the talks fall apart and fall apart. Have you ever communicated about these things?"
Lu Yanhe said: "We have communicated, it is very simple, [-]-[-]."
Xin Zixing was stunned.
Lu Yanhe said: "Sister Zi Xing, we are all just graduated high school students. We care more about the meaning of this book to us than the specific benefits. It may sound a bit idealistic to you, but it is indeed like this. It doesn’t matter if we don’t make this book. We want to spend time and energy on this just because we want to.”
After hearing what Lu Yanhe said, Xin Zixing wanted to laugh, but she held it back.
Sure enough, children are children, and you can't really communicate with them, because they don't understand what "people's desires grow slowly", and they haven't experienced "flying separately when disaster strikes".But when you listen to these childish words, you feel a little ridiculous and a little envious at the same time. They are still so innocent and brilliant, and you even have an urge to protect their innocence and splendor.
"Well, come on." Xin Zixing heard herself say this. - The official account of released a message: I heard that the two chief editors of our upcoming theme Mook "Jump Up" are on the hot search? !Pout, Xiaomai originally wanted to secretly hold back a big move to surprise everyone, but it was exposed like this?Okay, okay, let me officially announce that Xiaoye has teamed up with Lu Yanhe and Chen Siqi, who have just graduated from high school, to edit a themed Mook "Jump Up" for all Internet youths. It will be published on . Come to Make an appointment!Link attached~ Lu Yanhe and Chen Siqi were officially called @ at the end.
Lu Yanhe and Chen Siqi forwarded this news one after another.
Lu Yanhe made a smile and said: Working on a themed Mook with classmates is an unprecedented experience. We face new fields and new problems every day, but doing what you want to do, even if you are tired, is happy.
Chen Siqi: Well, a 27-yuan meal is worth it to solve a key problem.
Then, spent money to buy Lu Yanhe and Chen Siqi into hot searches.
On that day, the search volume of tripled, and the number of visits increased by 160%. The number of reservations for the "Jump Up" reservation link developed by exceeded [-], of which nearly half were made by newly registered users.
Whether this data is high or low depends on how it is evaluated.
For those within the Leaf Vein Network, this was a number that was within their expectations, but one that made them very satisfied.
Now there is nothing in the book "Jump Up" except for the name of the editor-in-chief. Being able to get a thousand and three reservations immediately shows that there are really many fans of Lu Yanhe. They can be interested in this book just because of the name Lu Yanhe. interest.
But for some marketing accounts and the media who don’t understand the market, they have badmouthed Lu all, this is an era of traffic where XX celebrities are on the cover and the magazine will be sold out by tens of thousands or even 10,000+ places. How much sales it can drive has become a touchstone of a star artist's , Lu Yanhe was only able to call for [-] reservations, which was too much and not worthy of the momentum he had been in the limelight in the past two months.
A special columnist from "Art News" wrote in a column: No matter how high Lu Yanhe's college entrance examination score is, in the market of idol artists, he cannot translate it into the corresponding fan appeal. - More media questioned Lu Yanhe's editor-in-chief Mook act itself.
Most people who work in the media have some knowledge of the market.
They questioned that Lu Yanhe, a newly graduated high school student, could be the editor-in-chief, and that only focused on traffic and celebrities, and did not respect the profession.
There are also former newspaper media workers who complained that Lu Yanhe had not yet stabilized on one road before he started to jump on another road.
Most of those who are optimistic and supportive of the book "Jump Up" are passers-by.
Lu Yanhe and the others had anticipated such a situation before, but they did not expect it to be so ferocious.
Some people specifically went to the comment section of Lu Yanhe's social platform to complain about him, question him, and said sarcastically that being a star artist is good, everything can be done more smoothly than ordinary people, and you can do whatever you 's even worse on . Many people poured cold water on 's post and asked how much they paid Lu Yanhe to be their editor-in-chief. They also said they had misjudged the market. , the book will definitely lose money, cannot be sold, etc.
The official account of gave a simple reply in its comment area, saying: "Jump Up" was not about us asking Lu Yanhe to be the editor-in-chief, but about cooperation after we learned that Lu Yanhe and his classmates had this idea. Oh, I did not provide any remuneration, I was only responsible for the production funds of this book.
After responded, many people started laughing at Lu Yanhe for stretching his hips. asked him to cooperate without any intention of providing any remuneration.
"..."
Such large-scale negative voices made unexpected.
Lu Yanhe also gradually became worried from his indifferent attitude at the beginning.
He was even a little confused and confused, why were so many people resisting this matter? Instead, Chen Ziyan said to him: "Yan He, you have to slowly learn to accept this. You are an artist. It is undeniable that you have indeed received a lot of conveniences brought by this status, and you also have many things that ordinary people cannot get." resources, so even if people don’t use fair standards to measure you, you can feel uncomfortable, but you have no position to explain. For you, the only thing you can do is to do it well and let your final results tell you Everybody, you made the right choice to do this and you didn't waste these opportunities."
Chen Ziyan's words made Lu Yanhe think deeply.
Mainly because Lu Yanhe didn't expect that Chen Ziyan would say this.
Lu Yanhe has never felt that his status as an artist has brought him a lot of conveniences. Even in the past year, he has had more doubts and troubles than conveniences.
The real convenience is that after the college entrance examination results came out, he suddenly had a lot more work. That was also because of his own popularity, not because of his status as an artist.
However, Lu Yanhe also admitted that if he were not Lu Yanhe, he would never have the opportunity to edit such a book.
He had never seriously thought about the contradiction between these two ideas before, but now Chen Ziyan pointed it out to the point.
"So, because I am an artist, no matter what I do, I will be considered to be taking advantage of my artist status, right?" Lu Yanhe actually felt aggrieved deep down in his heart.
Chen Ziyan sighed.
As soon as she heard this, she knew that Lu Yanhe was just holding on to his youthful anger and had not really thought about it.
"Yan He, it doesn't matter at all whether you take advantage of a certain status or not. In this world, every young person wants to prove that their success is [-]% dependent on themselves, but this is not realistic at all, because people start from birth. , is involved with all kinds of people and all kinds of things." Chen Ziyan said, "Rather than taking advantage, I hope you can truly realize that when we have the ability to legitimately benefit from our identity and family , interpersonal relationships gain more resources and more convenient conditions, we can accept it calmly. We can accept there are noble people, assistants, and luck behind our success. Only by admitting our own specialness can we face ourselves calmly. success, otherwise, the more we deny it, the more we are afraid of it, the less we can let go, and the less we can take it easy.”
Chen Ziyan's words lingered in Lu Yanhe's mind for a long time and did not disappear. - On , due to the controversy over "Jump Up" edited by Lu Yanhe, this project was also mentioned in a meeting to discuss whether to continue.
A senior editor in the editorial department said: "I am not very optimistic about this project. To be honest, of course celebrities have fan effects, but we all know that building a book series is a long-term project. If you don't really love books, and It is difficult for people who are passionate about books to keep doing it. Lu Yanhe came up with "Jump Up". He suddenly had a novel idea and created a book series with a high topic. Of course, this will achieve temporary success and attention, but this can How long will it last? You see, this thing didn't even get the support of many people at the beginning, which shows that everyone knows that having a celebrity as editor-in-chief is actually just a gimmick, so how can it be possible to pay attention to the content."
"Teacher Chen, as well as all the teachers here, I need to make one thing clear to everyone. The book "Jump Up" was not planned by and then asked Lu Yanhe to do it. It is a book that has always wanted to make. Such a book series could not be produced for various reasons. At this time, Lu Yanhe proposed that he wanted to do it, so we took the initiative to seek cooperation." Xin Zixing said seriously, "Without Lu Yanhe, we, , would When can the book series be produced?”
The person she called Teacher Chen shook his head, "Zixing, I know that the recent documentary "City Travels" has allowed you to have a good cooperation with Lu Yanhe, and you also trust him, but our own book series has never been completed. , there are many reasons. Lu Yanhe wants to make "Jump Up". I actually have no objection. Not to mention whether it can be successful in the long term, at least in the short term, it will definitely attract some of his fans. However, we really have to use "Jump Up". "Get Up" as the brand book series of our e-reading? This is something we must seriously consider. Even if an e-book has tens of thousands of fans subscribing every month, it has a very low social reputation. If it continues like this, it will be ruined. It affects the overall reputation and reputation of our Yemai Network."
"Indeed, one of the biggest differences between our and other websites is the construction of our user community atmosphere. The reason why we have not opened the entertainment star section is because we do not want the fan circle to affect the online community atmosphere of our , now introducing Lu Yanhe and his "Jump Up" to our , we must seriously consider what impact it will have." Another person also said.
Xin Zixing shook his head, "Teachers, Lu Yanhe is indeed an artist, but is he the same as an ordinary artist? Is there another idol artist with such a high social evaluation? Now only some people question Lu Yanhe as the editor-in-chief. Ability, is this a very negative comment? As long as "Jump Up" is done well and wins everyone's reputation, these doubts will be easily resolved."
"Who knows what the reputation of "Jump Up" will be like?"
"Indeed, we don't know what the reputation of "Jump Up" will be now, but if we don't try it, we will never know." Xin Zixing said, "Both Lu Yanhe and Chen Siqi are working on it with a very serious attitude. For this book, regardless of Lu Yanhe's status as an artist, isn't he suitable to be the editor-in-chief of "Jump Up"? This is not a serious literary journal, this is an e-book for youth in the Internet age. Lu Yanhe's age, experience, and ability , are very consistent with our positioning of the editor-in-chief of such a book. Only such a person as editor-in-chief can truly create a book that can attract many people."
"But he is an artist, and we cannot discuss this matter aside from his status as an artist."
In the discussion on this matter, both sides of the opinion were at loggerheads and refused to compromise.
In the end, there were two groups of people with completely different attitudes in the conference room. One group, led by Mr. Chen from the editorial department, believed that this matter should be carefully considered, while the other group, led by Xin Zixing, believed that this opportunity should be seized. .
At this time, Liu Qiao, the chief content editor of , spoke.
" is indeed not a data-only website. We attach great importance to everyone's impression of us and the positioning of ."
As soon as Liu Qiao opened his mouth, Teacher Chen's face showed a slightly proud look.
"However, do you know how many pre-orders there have been for this book since we announced the news of "Jump Up" today?" Liu Qiao asked.
In the conference room, everyone looked stunned.
"So far, more than 1800 people have made reservations." Liu Qiao said, "Of course people who don't know the industry will say that the number of reservations is very small, but we all know that we require those who make reservations to have real-name and serious back-end account, which means that data cannot be refreshed, and we have not done any recommendation and promotion within , so we rely entirely on traffic on social platforms, and half of the accounts are newly registered."
"When I say this, I don't mean to say that the data is good or bad. I want to explain one thing. There are many people on the Internet who question Lu Yanhe's editor-in-chief, but I believe in Lu Yanhe and there are also many people who are interested in the books edited by Lu Yanhe. ." Liu Qiao said, "We have always wanted to launch a brand ourselves before, but we have never been able to launch it. Why? There are many reasons, but to put it bluntly, after our evaluation, we found that launching it could not achieve our goals at all. We cannot be responsible for our own profits and losses, and can only rely on the continuous supply of blood from the website. Now that the book written by Lu Yanhe can hope to achieve this, should we shelve it because of some doubts on the Internet? You might as well think about it seriously."
He smiled and stood up, "I'm going out to have a cigarette."
After he went out, the group of people led by Teacher Chen looked a little ugly.
Xin Zixing did not show any pride because of this.
She silently looked at the information on hand, knowing that the overall situation had been decided at today's meeting, and "Jump Up" would continue to move forward.
that's enough.
She didn't want to say anything more.
No matter how much I say, it is better to make "Jump Up" a success and put it in front of everyone.
(End of this chapter)