Chapter 43: Chapter 043: What Qualifications Does Shen Yan Have! Chapter 43: Chapter 043: What Qualifications Does Shen Yan Have! After shooting another promotional video for Qi Si, the brand announced Shen Yan as their official endorser.
The internet blew up in an instant!
All the actresses who had vied for the endorsement watched Shen Yan, who appeared ethereal in the advertisement, like an immortal, and fell into deep thought.
Chu Jinghe had previously hinted to her fans that she was in the running for this endorsement, but the official announcement featured Shen Yan, who had risen to fame through scandals.
Fans rushed to Shen Yan’s Weibo to make sarcastic comments.
Shen Yan’s enormous number of detractors also followed, blatantly stating that Shen Yan won over Chu Jinghe by selling her looks, spewing disgusting remarks one after another.
Shen Yan’s fans were furious.
Apart from Chu Jinghe’s fans, the fans of several other female celebrities also joined in, subtly twisting the truth.
Somehow, the discussion turned towards Shi Lian, the top actress of Star Language Media.
[Both are actresses signed with Xinyu, but how could this endorsement skip the top actress and land on a scandal-ridden one?]
[Isn’t it obvious? Some Fake Princess must have manipulated things again behind the scenes. How despicable must one be, casting her net everywhere.]
[It’s clear that some patrons are extremely satisfied with her “services” and are thus strongly supporting her.]
[Forgive my ignorance, but what are these “services”?]
[Compare water and land for female and male, afraid to get censored, enough said!]
“Miss Shen, don’t worry about these comments online, Star Language’s PR will handle this. Once casting is over, you should be able to join the crew for filming,” he reassured her.
In the rearview mirror, Liu Su saw Shen Yan browsing her phone; he had also seen some of the online rumors.
The things these detractors said were downright outrageous.
A perfectly fine affair was being smeared by them.
He had been by Shen Yan’s side for the last few days, and there was no basis to these rumors. Seeing how the detractors had distorted the situation frustrated him.
Shen Yan wasn’t bothered at all, “I thought Uncle Liu said I would fail the audition.”
Liu Su felt awkward for a moment, “I also hope that Miss Shen can succeed.”
“Don’t worry too much about Mu Jincheng, Uncle Liu. I don’t fancy that style.”
“Eh?”
Liu Su clearly didn’t believe her.
He thought it was just an excuse from Shen Yan.
“It was only after I got to know him closely that I saw the other side beneath his dazzling appearance. I don’t like his true self.”
“Really?”
“Mm, I’ve been disillusioned with him for a while now.”
Liu Su cautiously observed Shen Yan’s expression.
It didn’t seem like she was lying.
But when Liu Su recalled how Shen Yan had argued and clashed with Qi Si, his heart tensed up again.
Though he didn’t let it show on his face.
*
Chu Jinghe was very confident about her audition this time.
She had just split from Mu Jincheng at an upscale restaurant not too long ago when her manager, Zhong Chi, put away his phone and said, “That endorsement has been snatched up by Shen Yan.”
The smile Chu Jinghe still had from her date froze instantly as she looked sharply at Zhong Chi, “Shen Yan? How could it be her!”
What qualifications did Shen Yan have?
Zhong Chi said, “I heard that Xinyu pulled some strings, and Shen Yan’s agent fought for it.”
“I recall that Xinyu has another actress, Shi Lian, whose popularity continues to soar,” Chu Jinghe’s brow slowly furrowed.
She couldn’t grasp why the brand had chosen Shen Yan.
Zhong Chi wasn’t sure either, but he had other suspicions, “I guess Xinyu wants to promote new talent. I’ve found out that Shi Lian’s contract is about to expire. Looking at her recent developments, she probably doesn’t plan to renew with Xinyu. They naturally wouldn’t waste such valuable resources on an artist they aren’t focusing on.”
“Even Lian Jinchen couldn’t secure it, exactly what does Shen Yan rely on?” Chu Jinghe still couldn’t swallow the bitter pill and voiced her indignant question.
During the live broadcast of “Survival on a Desert Island,” her popularity had exploded from the very first episode.
By the second episode, Shen Yan had changed her strategy and managed to win a substantial number of fans and popularity.
This made Chu Jinghe sense danger emanating from Shen Yan.
The entertainment industry was just like this, a continuous push forward from one generation to the next, if you didn’t fight or vie for it, you would be trampled as others climbed up.
She didn’t want her career to dim before it had even reached its peak.
“What exactly Shen Yan is relying on isn’t clear; there are all kinds of speculation,” Zhong Chi was also a bit irritable, the two collaborations he had been fighting hard for recently had both fallen through. He hoped this audition would go smoothly.
Chu Jinghe’s eyes flickered, and she suddenly said, “I wonder what Shi Lian and her agent are thinking.”
Zhong Chi paused, his gaze flickering as well.
Dai Qiu was a top agent, having brought up two best actresses and one best actor.
Now, he had brought up Shi Lian, who was directly challenging best actress status. Wouldn’t the company worry about provoking some resistance from Dai Qiu?
Shen Yan snagging this endorsement was akin to climbing over Chu Jinghe to rise up, and as her agent, Zhong Chi was naturally not pleased.
If they could stir up some trouble for Shen Yan over this, perhaps they could make the brand see “clearly” just what kind of unvirtuous artist Shen Yan really was.
*
The storm then headed towards Shi Lian.
It was a case of disasters descending from the heavens while one sits at home.
“This clearly looks like someone is manipulating the reviews, and it’s even been pushed to the trending search list,” Dai Qiu sneered, slipping the phone back into his pocket, and looked towards Shi Lian, who was removing her makeup, “The PR at the company hasn’t even been paying attention to such public sentiment, probably still resentful over the last collapsed negotiation.”
Plus, President Kang had been explicitly and implicitly mentioning the contract renewal. Both Dai Qiu and Shi Lian had not responded directly, which had annoyed President Kang.
So now the company wanted to use Shi Lian’s momentum to give Shen Yan a boost?
Next, it looked like they would have to discuss terms with them.
Shi Lian looked at herself in the mirror, her eyes slightly darkened.
It seemed she really needed to consider her next move carefully.
“They’re currently focused on promoting the newcomers, and it looks like they’ll be trying to leech off your popularity soon.”
Shi Lian’s brows furrowed, “I’m still an artist at Star Language Media. If President Kang makes a request, I’m afraid it would be difficult for me to refuse.”
“Shen Yan rose to fame controversially; having you support her will only damage your popularity. I won’t let the company do that,” he wouldn’t allow a controversial star to ruin the artist he had worked so hard to bring up.
Right after Dai Qiu said this, President Kang called.
Dai Qiu saw the caller ID, raised his eyebrows, but still answered.
President Kang wanted him to come to the office first thing in the morning.
After Dai Qiu hung up, Shi Lian had finished removing her makeup and stood up, “What did President Kang say?”
“He didn’t say anything specific, just asked me to visit his office tomorrow morning, probably not for anything good,” Dai Qiu’s temples throbbed with annoyance.
“Do you need me to go?”
“You continue filming tomorrow, I can handle it alone,” Dai Qiu was somewhat irritable.
The promotional clip was released, and the brand followed closely with a final advertisement that hardly needed any edits. Upon opening the advertisement, fans were astonished!
An ad that was made to look like an immortal film!
Impressive!
Shen Yan’s popularity soared.
The trending search list saw the entry #ImmortalDescending# skyrocketing to the second spot.
Shen Yan glanced at this freshly released advertisement and couldn’t deny that Brendon truly deserved his reputation as a master of the advertising world.
The creative concept of the advertisement was maxed out!
The filming technique was exceptional.
Had he not been solely focused on advertisement shooting, the big directors in the country might have to step aside.
Her phone buzzed, displaying a message notification; Shen Yan tapped to open it.
Several hours had passed before Qi Si’s response came.
[Hmm]
A solitary “Hmm,” conveying his coldness.
Shen Yan: “…”
She should never have messaged him out of whim.