Chapter 827 Establishing an image The so-called promotion is to bombard the audience's eyes in a short period of time, forcibly divert the audience's attention to the movie. This is the basic operation, and the second stage is to conduct targeted marketing based on the content of the movie, that is, what is the selling point of this movie? Take this year as an example. "The Gods 2" focuses on 5-cent special effects and fantasy of Oriental Shit Poems; "Detective Tang" and "The Bears" are themselves a brand with a fixed audience; "The Legend of the Condor Heroes" cover Xiao Zhan fans; Operation Dragon is a complete promotion of mentally retarded. The promotion and promotion of "Black Man" focuses on two selling points: one is superhero, and the other is action and scene. There are several meanings of the black hero: the protagonist is dressed in black clothes and a black mask, and his identity is mysterious and always appears at night. The original English translation is called "BlackMask", which is "Black Mask". Chen Qi thought this thing was too straightforward and changed it to "Nightblade", which means the meaning of the Blade of the Dark Night. The titles of superheroes are simple and clear, like "Blade", the English name is a simple "Blade". The selling points of Oriental superheroes are just fine to promote normally, but the actions and scenes need to be hyped. After Qian Jiale's jump was photographed, Colombia began a series of reversal and reverse marketing: "Unfortunate news came out before the filming of "Air Prison" started. A Hong Kong stunt actor fell from a three-story building without any protection measures, or died!
It is reported that the actor also participated in the filming of "Black Man"! ” I took the video, but after editing, the only video released by the TV station was Qian Jiale's fall from the building, without any beginning or end. After the topic was brought up, Colombia refuted the rumor: "The actor is intact and in good health. He is not falling from the building, but taking the initiative to test his actions!" Then, the full video was released. Qian Jiale jumped, fell on the awning, bounced up, was caught by the person below, patting his butt, nothing happened. "Hollywood senior action stand-in said that the risk factor of this action is too high and few people are willing to try it in person!" "The barbaric impact of Hong Kong action movie concept!" "Audience: I am a loyal fan of Hong Kong movies, American action movies are just shit!" Immediately following: "Bruce Willis is practicing hard for "Air Prison", and many scenes have to be fought in person. An insurance company believes that the scene design of "Air Prison" is too dangerous and refuses to take out insurance!" "An insurance company said that if they take protective measures, they can still consider it." "Black Man and "Air Prison" are both responsible for an action team. The Hong Kong stunt actor expressed surprise: "Black Man" is even more thrilling! We have been blacklisted by insurance companies in Hong Kong, so we will fight to the death! '" "It is reported that this team will also be responsible for the action scenes of "Life and Death" prepared by 20th Century Fox!" “JetLi’s kung fu films are very popular in the videotape market!” "Chinese Kung Fu!" This series of bombardment has soared popularity. Taking advantage of the hot topic, Li Lianjie and others appeared on a TV show. He has a lot of roots. When he was a child, he went to the United States with a Chinese delegation to exchange. He shook hands with Nixon and was touched by Kissinger. It was confirmed by photos, so it has certain news value. Li Lianjie punched a set of punches on the spot and broke the host's table, shocking and shocking. Of course they are all Taiwanese designs. Qian Jiale also gained popularity and accompanied him on TV, making her happy - American TV stations are getting better, and they can invite Qian Jiale to do the show. He talked about his experience as a Dragon and Tiger Martial Artsman, which is actually not worthy of pride, because our film industry is backward and we can only work hard to fight for our lives. But if we look at the angle of everything, it will be different from another angle.
"I think this is a spirit. We give all of ours under limited conditions to bring the best action movies to the audience! We came to Hollywood to meet many colleagues, and you are called action stand-ins...wow, they are enough. Fight. We are all behind the scenes, but we contribute our own value... This is the spirit of the Dragon and Tiger Martial Artsman! " "Thank you really, I must learn this word!" The host followed and learned Chinese: "Dragon-Tiger-Warrior-Tribute!" Chen Qi consciously outputs a concept that the Hong Kong action team is the best! If you want the action scenes of the movie, you have to invite Hong Kong martial arts. And this is not like "Dragon Hard Boy" bragging, and "Black Man" will be confirmed immediately, followed by "Air Prison". After this, all the martial arts were devoted to him. That's right, Cheng Long is good to them, and Hong Jinbao is good to them, but Mr. Chen led them to the United States. Not only did he make money, he was also respected, and he experienced an unprecedented sense of career achievement. Chen Qi also gave Qian Jiale a red envelope, and he would give him a red envelope if he played the role of a dead person to get rid of bad luck. At the same time, that exhibition match was also held. In the exhibition competition, there are no real swords and guns. In fact, most of the time, fighting will eventually become a turtle punch, which is very ugly. Any move that can be seen is basically a routine. Three Americans made fun of the audience, and the effect was good. The Chinese martial arts genre naturally won. Such a hype finally brought the craze in the United States. With Chen Qi's consent, the promotion budget exceeded its expenditure and could only hope for the box office results of "Black Hero". The newest ⊥Xiao⊥Speak⊥Send⊥Six⊥9⊥Book⊥⊥⊥⊥Back⊥⊥⊥⊥! Everyone has a intensive itinerary and has more activities every day, which makes them dizzy. In this state, "Black Man" finally debuted. ……… "Boss, the time is almost over!" "good!" That morning, Chen Qi was wearing a suit, just put on his glasses, and opened the door and went out. When Jiang Zhiqiang looked at the glasses, he knew how much the boss attached it to. But in fact, he doesn't quite understand why he put a lot of money into "The Black Man"? It's very simple. If it's an American movie starring an American, Chen Qi can make five movies a year. But what he really wants is that Chinese people enter Hollywood, whether it is an actor or behind the scenes. When they arrived at the first floor of the hotel, Tsui Hark, Li Lianjie and others gathered. Everyone took the extended Lincoln concierge car to the premiere theater. Unlike the desertedness of "Little Sweetheart", Columbia invited many celebrities to help, and Chen Qi personally invited some friends, such as Ed Harris and his wife, Uma Thurman, Michelle Pfeiffer, Tom Cruise, etc. people. Tom Cruise has become a big name with "Top Gun". He didn't want to come, but he also wanted to develop in the field of action films, so he decided to have a good relationship with Chen Qi and see what level of "Black Man". Similar ideas include two action stars Stallone and Schwarzenegger. They both want to see what the Hong Kong-style action is like. Of course, they will not show their faces in the theater publicly, or watch them privately. In addition, the main creator of "Happy Day of Death" has also come. Leading by Phoebe Cates, Johnny Depp, Sandra Bullock, Halle Berry and others stand in a row, youthful and beautiful, pleasing to the eye. Unfortunately, except Phoebe, everyone else is a small party, and no one pays attention to it. (End of this chapter)