On the second day of the Lunar New Year, we welcome the God of Wealth. It is a good omen. The premise for most of us to believe in God is that this God is useful. As the saying goes: I sneer at feudal superstitions, and I can't get up from my knees in front of the God of Wealth Temple! After breakfast, Chen Qi came to the Sun Yat-sen Memorial Hall. What he heard and saw on this day was different from that in the north. Many people met on the road and sometimes said polite words such as "Congratulations on your prosperity." He didn't spend much time in Guangdong in his previous life. He just took it as a trip and thought the noodles were delicious. Then the locals called everyone "boss" or "handsome guy", which made him happier. The performance hall was empty. A few stars came over and had the last rehearsal, which started on time at 3 pm. Not long after, Ling Mei came with a stack of materials. "What is this?" "I found it at the film company. These people are like donkeys. They will not move until they are whipped. Otherwise, they will not move. They don't even know to show us such an important thing." After Ling Mei took the job, she changed unconsciously. She spoke and acted much more firmly, as if she was establishing a sense of majesty.
Chen Qi took it and took a look. It was the data of single films released in Guangdong Province in recent years. "Wudang", 35mm copy had 11 million viewers, distribution income of million, and box office estimated at million. "Legend of the White-Haired Witch", 35mm copy had million viewers, distribution income of million, and box office estimated at million. "Tai Chi", 35mm copy had million viewers, distribution income of million, and box office estimated at million. There are so many densely written, and box office statistics these days are all estimated, not detailed. The official statistics only count the number of viewers and distribution income, ranging from tens of millions to millions, and then to hundreds of thousands, and even tens of thousands. The first one is "Tai Chi", with nearly 30 million viewers. (This refers to the official data of "Shaolin Temple") But why is the box office so low? Because the ticket price is cheap, generally yuan, the cheapest is yuan, the expensive is yuan... "How is it? Isn't the potential huge?" Ling Mei was a little excited and said: "Guangdong Province has a population of more than 50 million. The number of viewers of "Police Story" has reached 5 million, which means a box office of 10 million!" "The ticket prices are different!" "I know, I know! 2 yuan is expensive, but it is not so expensive that people are reluctant to spend it, especially young people in Guangdong Province, who are best chasing trends and worship Hong Kong culture. Let them pay 2 yuan to catch up with fashion during the New Year. I think many people are willing to do it." "..." Chen Qi looked at the other party in surprise and smiled: "Sister, your idea is good!" "What idea?" "The idea of publicity and promotion! Don't treat it as a movie, but a kind of popular culture. Anyone who doesn't watch it will be old-fashioned. With this kind of thinking, you can definitely do a good job of publicity and promotion." "Oh, then I have a glimpse of the way?" "No, no, we learn from each other." He was chatting and arguing here, and several stars also came, not to mention the rehearsal.
In fact, Chen Qi is also confident in "Police Story". In addition to its own quality, the biggest factor is the ticket price! From the 1980s to the 1920s, the global box office has increased. People are talking about industry, technology, IP, and globalization, but they often ignore that price is also a key element. Ticket prices are something hidden behind the film market. When the audience does not discuss ticket prices, but only discusses the quality of the film, it means that the market can still be saved. When the audience starts to discuss ticket prices, it means that the market has been abandoned. ………… Last year, the per capita disposable income of urban residents in Guangzhou reached 1,100 yuan, breaking the 1,000 yuan mark for the first time. Ranked among the top in the country. This is the forefront of reform and opening up. If you don't make money, isn't it a waste of the forefront? This is also a distribution center for popular items in the country. Dealers from all over the world gather here to deal in electronic watches, color TVs, jeans, tapes, fabrics, dragons, tigers, leopards, etc. The population itself is large, coupled with a large number of floating population, which makes Guangzhou also present a kind of chaotic and noisy bustle during the Spring Festival. Lin Junlong is a 15-year-old handsome boy. Both parents are in state-owned units, so they don't have to worry about food and clothing. He was at the age of chasing trends. He became a loyal fan after watching a videotape of Cheng Long's "Project A" at his classmate's house. He begged his parents to bring him to the premiere today. Standing in a long line outside the memorial hall, everyone was shocked. Why are there so many people? "What's so good about that big nose? Five dollars is not money. It's just a few days of good life?" "Since you are here, say less!" "I spent money, can't I say it? Five dollars to watch a movie, does he think he is Ken Takakura? Or Alain Delon?" Ken Takakura's "The Chase" and Alain Delon's "Zorro" have caused huge reactions in China. Lin Junlong listened to his parents complaining, but he dared not speak out. Did they think he didn't know? Mom secretly likes Alan Tam, and dad secretly likes Priscilla Chan, otherwise they would bring him here? ? Entered the venue, found a seat, the hall was not decorated, just waiting. It was a mess, and about 80% of the seats were occupied. After waiting for about 20 minutes, it suddenly became quiet because a fashionable and beautiful female host appeared. "Wow, Hou Yuting!" "She's hosting? What a grand show!" Hou Yuting is from Beijing and was admitted to Guangdong TV Station. She is a representative host in Lingnan. Her status is equivalent to Zhou Qun of Anhui TV Station, Fang Qiong of Hebei TV Station, Da Bing of Shandong TV Station, and He Jiong of Hunan TV Station... CCTV invited her to host the 6th National Games and the 11th Asian Games. They tried to transfer her to Beijing several times, but she refused to go. Later, she was rumored to have an affair with Timothy Fok. Influenced by this, she retired and got married. "Good afternoon, everyone!" Hou Yuting gave an opening speech, briefly introduced today's content, and went on the show immediately. Alan Tam, Priscilla Chan, Fei Xiang, and Zhang Qiang each sang a song, mainly talking about their feelings about coming to Guangzhou. The four are all popular singers, basically covering all types of audiences, and the atmosphere suddenly became lively. "That's it? Sing another song!"
"One song each!" "Then let's go, anyway, we've finished listening to the songs." Lin Junlong was speechless and said, "Dad! There are three of us, and it's only 15 yuan!" "Oh, right! Then we have to sit until the end, I want to see what kind of crappy movie is so expensive?" Jing Long and Anita Mui didn't come out, because when the movie ended, while the audience was trapped in the emotion, the leading actor suddenly appeared, this effect is the best. The lights in the venue dimmed, and the big screen lit up. The beginning was not cumbersome, with white text on a black background: Jung Long! Police Story! After that, the plot immediately entered. Inside the police station, a capture operation was being arranged, and the villain and the protagonist Chen Jiaju were brought out neatly. The camera turned and arrived at the shantytown, where wooden houses were placed on the hillside like irregular building blocks. The opening scene was a thrilling and exciting scene. One chase and one escape, two cars rushed into the shantytown from the hillside. These wooden houses were built by the crew, and the scenery cost 800,000 Hong Kong dollars. The panoramic view, the front panoramic view, the first-person view inside the car... More than a dozen cameras shot at the same time, and in one go! The car was seen going down the hillside, and houses collapsed and people and horses fell wherever it went, accompanied by the flames produced by the explosion, which was enough to give the audience the strongest sensory stimulation in this era. This scene is so classic that many directors have paid tribute to it, such as Michael Bay's Bad Boys 2, which has several identical scenes. From the first shot of this scene, the audience seemed to stop breathing and stared at the big screen in amazement. When they saw the two cars rushing down the hill, the "hiss" and "hiss" sounds of gasps were heard one after another. This is not over yet! The villain abandoned the car and continued to escape, and just got on a public bus. Cheng Long chased him frantically with an umbrella, hooked the window of the bus with the umbrella, and hung his body outside. When he turned, he flew into the air... A wide view. It's not a dummy, not a stand-in, all the audience can see that this guy is risking his life. "Wow... Damn!" "That's awesome!" The young handsome guys finally spoke sweetly and were conquered at once. Not to mention Guangdong Province, not to mention China, there has never been such a shot in action movies around the world. It is only during this period that we dare to say that there is a type of Chinese-language film - action/kung fu, which is the best in the world.