The last stop of the promotion is Zhanjiang. There is a Yihai Cinema opened last year. It is the only one in the city with central air conditioning. It is very fashionable. At this moment, the screening of "Police Story" has ended. Cheng Long stood on the stage with flowers in his hands, accepting the cheers and applause of the audience. His professional attitude is beyond reproach. Although he is exhausted, he has a friendly smile on his face and is still energetic to interact with everyone. "Cheng Long! Cheng Long!" "Ka Kui! Ka Kui!" "Wrong! Ka Kui is from BEYOND!" "I'm calling the protagonist's name, Chen Jiaju!" Everyone shouted his name. Like other cities, they finally had to say goodbye reluctantly. Cheng Long waved and left the stage. When he entered the backstage, he immediately let out a long breath: "Finally done!" He gulped down half a bottle of water and said: "I admit my mistake. I underestimated this promotion." Guangdong Province has a large area and many mountains. The transportation is not good these days. Cheng Long can be said to be bumpy and hard-working. Sometimes he even sleeps in the car. There are very few theaters that are qualified for the first round of screenings. Guangzhou has four theaters at most, and some cities have only one or even none.
The 20 theaters selected may not all meet the requirements, and some are just for the sake of numbers. The provincial film system has never fought such a strategic battle. From publicity to screening, from investigating audience opinions to supervising box office statistics, every link has been mobilized and everyone is busy. Cheng Long sighed, but Chen Qi looked bad and pretended to say: "I just received the news that you have to go to Hainan. You have to continue the roadshow!" "Hainan, Hainan?" "Yes! That's also in Guangdong. Let's go for another 10 days!" "Boss! Please let me go. I haven't taken a proper shower in 10 days. It's more tiring than when I was filming. Or can you let me rest for a day?" Cheng Long was a little collapsed and begged for mercy. "Oh, I'm just kidding, don't take it seriously!" Chen Qi laughed. "Not going to Hainan?" "No, I'll go back to Guangzhou tomorrow." Cheng Long looked like a living person now. Hainan has always been under the control of Guangdong, and was only separated in 1988. Hainan now has a population of 6 million, and the film industry is underdeveloped. Chen Qi and Ling Mei were not included in the first round, and they did not expect to contribute much to the box office. As they were talking, the manager of the theater and the manager of Zhanjiang Film Company came over together, very excited, shook Cheng Long's hand and said: "Mr. Cheng Long! Thank you for making such a good film." "We showed five shows today, including this one, which is six, and every show was full!" "Not only full, but the audience response was also very enthusiastic!" "How is the overall situation? Have the preliminary statistics been released?" Chen Qi asked. "Not yet, but I called during the day and said that the popularity of other cities continued to rise and has not declined. It seems that the box office is promising!" The results are good, and everyone is happy. Afterwards, several people left the theater and had a meal at the local hospitality.
Chen Qi has been accompanying them. In addition to the fact that this is the first film, it is very important, and he also has to get familiar with the film system personnel in various cities and deal with them. In these ten days, he also realized that Guangdong Province, as a frontier of reform and opening up, has obvious internal gaps. Prices in some places are already high, such as Guangzhou, where a bowl of dumplings with six pieces costs yuan. That night, we checked into the guesthouse. It was raining in Zhanjiang, wet and cold. This is a small place, where the South China Sea Fleet is stationed. There are not many celebrities, and Quan Hongchan is from Zhanjiang. Chen Qi felt uncomfortable and couldn't sleep, so he simply sat at the table and wrote a letter to Gong Xue, and then studied the box office of "Police Story". In the first round, 20 theaters, with an average of 1,000 seats, showed six shows a day on average, and the ticket price was 2 yuan. Today is the tenth day. If calculated based on the full situation, it is million! And the second round of medium-sized theaters is more, and that is the main force. After the second round, it will sink to small theaters in towns and villages, and finally the projection teams in rural areas, which are countless - but the ticket price cannot be 2 yuan. A movie in Hong Kong is shown for a month. A movie in the mainland is shown for one or two years. Although it is concentrated in Guangdong Province, it is impossible to count complete data in a short period of time. It is good enough to count the first and second rounds. "..." After writing a bunch of preliminary data, Chen Qi estimated a number and threw the pen. The highest at present is "Tai Chi", with a box office of million, but this is the result after a year of screening. From what he saw along the way, not every theater was full, but about 80% to 90% of the theaters were full. Young people regard watching "Police Story" as a fashionable event, and it is not absolutely for young people. Parents also like to watch it. There are also people from other places who come to discuss business and purchase goods. Local bosses will also treat them to a movie after drinking and enjoying themselves, because there is no other place. All these things make him very confident. Especially before leaving the next day, he deliberately went to the entrance of Yihai Cinema and saw a long line outside, and there were also audiences arguing. The newspaper also suggested that more cinemas should be opened to screen to meet the needs of the masses-Zhanjiang only has this one showing "Police Story". It shows that there is still huge room in the market. ………… "In this situation, are there still people who dare not report truthfully?" As soon as Chen Qi returned to Guangzhou, Ling Mei said that she had found out the manager of a cinema, and he was surprised that there are fools every year. "He thought he could get away with it, but he didn't know the seriousness of this matter. It just so happens that we also need to kill the chicken to scare the monkey." "I won't get involved, you guys handle it." Chen Qi said. The two places are provided like this: 35%of each film's box office is given to the Hong Kong side, and the remaining film companies are left, but the issuance fee -that is, the film rent, it is still to be given to China Film. And some of the money from Guangdong Film Company retains, and part of the cultural departments of the province are paid, saying that it is all the money! And he held a piece of information, the box office of the first ten days before the preliminary statistics: million! "Everyone was startled, and it was almost half of the" Tai Chi "." Ling Mei excitedly said: "Do we want to announce it?"
"I feel that we will wait for another two rounds of market, and it will be announced when it exceeds" Tai Chi ". If it is announced, there must be an explosion point, and it is almost meaning now." "Then what do we have to say?" "Speaking of the box office of the single hall! Which movie theater has the best performance, with it as a typical, boasting in death." .............. "1,500 seats in the Golden Sound Cinema are full, and you will temporarily increase standing tickets!" "The box office of the golden voice over 200,000 in the first ten days," Police Story "broke the record of" Tai Chi "alone!" "Provincial film companies meet the needs of the masses, and" Police Story "is fully rolled out in the province!" At this time, Chen Qi and Cheng Long had returned to Hong Kong. He continued to pay attention to the news here. Finally, when it was finally 25 days, he saw the news: "The" Police Story "shaped myths. The number of viewers was million, and the box office reached 7 million!" "The top rate of the cinema in various places has declined significantly!" "" Police Story "set the highest record in the history of Guangdong!" Chen Qi was relieved. So far, the people who spend 2 yuan to watch movies have basically been consumed. Let's put it down again, and it is also the dry consumption of those who can't bear to spend money. And if the price is reduced directly, the person who bought the ticket before will feel like a fool. What should I do? Alas, you can go down from the town first, a few months, reflect it! The re -screening price reduced the price reduction. In short, "Police Story" will be in the future, but the results in front of you are enough to start the door. The 35%of 7 million is million, according to the current exchange rate, that is, more than 5 million Hong Kong dollars. The money is deducted to Jiahe according to the agreement. And Jiahe wants to take it back to invest.