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1979 Golden Age

1979 Golden Age

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Chapter 468: Selling Tapes

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Chapter 468: Selling Tapes

Chen Qi wrote a car purchase application when he went back. These days, those who need approval for buying a car are business-to-business, and individuals who want to buy a car must apply to an employer. 1984, The country has introduced policies to allow individuals to buy cars. A "number one chicken farmer" in the suburbs of Beijing spent 8,000 yuan to buy a second-hand Toyota sedan, which caused a sensation. Chen Qi didn't want to buy a car. The company cars were more modest. He wanted to buy two Hiace Breads. This car is of good quality, not easy to break, and has a lot of space. Although it only has 12 seats, it can accommodate unlimited people. In Hong Kong gangster movies, there is a quarrel on the street. When the car door opens, more than 20 breadmen come crashing out. This is the kind of car. It only costs tens of thousands of Hong Kong dollars in Hong Kong, but it is more expensive in mainland China. Basically, one seat costs 10,000 yuan, and 12 seats costs 120,000 yuan. In fact, according to his personal wishes, he still prefers a high-end car with a convertible top and a row of microphones -· With Ding Qiao's permission, Chen Qi got busy again. He first found the China Film Archive under the Ministry of Culture, a bureau-level unit. As the name suggests, it is a place for theoretical research, data preservation, and copying. But it also has a function where you can put reference films. It has the same nature as special films and internal films.

Employees of film-related units can come to watch movies with letters of introduction, and students from film schools can also come. But poor students often draw fake bills by themselves. This is what Tian Zhuangzhuang and He Qun's gang did. In the early 1980s, the museum held a British film exhibition, showing 40 foreign films, uncut ones. At that time, scalpers were selling them for tens of dollars, but it was still hard to get a ticket. Chen Qi came here to talk about the "Exhibition of Excellent Films from Beijing and Hong Kong". He made a list of films, including "Unrequited Love", "The Orphan", "Beautiful Life", "Happy Ghost", "Run the Sea", and the soon-to-be-finished "Tai Chi 3", a total of 12 movies. At the same time, the leaders of the film bureau were invited to come and watch it together with the censors. What about domestic censorship? For example, mainland films cannot contain ghosts, but reference films and internal films can be released at will. Those Hong Kong films and foreign films on the Internet are also full of ghosts and monsters, and no one cares about them. We cannot say that this is self-deception, because when it comes to ideological orthodoxy, our nature is destined not to have these things. Preliminary negotiations have been made. Once the copies are sent over, this "Beijing and Hong Kong Film Exhibition" can be held. This is not over yet. Chen Qi will send several films such as "Life is Beautiful", "Orphan" and "Tai Chi 3" to various studios and major universities for everyone to watch, but he will not release them in the mainland. Anyway, he is not in a hurry, he has the market in Hong Kong. China Film is in a hurry. Xinhua Bookstore was founded in Yan'an in 1937 and followed our party from Yan'an and Xibaipo to the capital. After the founding of New China, the publishing and printing businesses of Xinhua Bookstore were separated, leaving only distribution. Even the current Xinhua Bookstore cannot publish itself. It can only import books, audio and video, and then sell them. On this day, Chen Qi came to the main store courtyard. I met the general manager, named Jiao Hongjun. Xinhua Bookstore is now also under the management of the Ministry of Culture. Before Chen Qi went to Berlin, Ding Qiao agreed to help with the matchmaking. Jiao Hongjun was very enthusiastic when he saw him and shook hands vigorously: "Comrade Chen Qi, I have wanted to meet you for a long time. You are the pride of our bookstore students. I don't know how many people take you as an example!"

"Don't take it seriously, don't take it seriously!" "Are your parents okay?" "Everything is fine, please keep me in mind." How could Jiao Hongjun remember Chen Jianjun and Yu Xiuli? But Chen Qi's identity is very beneficial. After chatting for a long time, Jiao Hongjun smiled and said: "You are one of my own, so you are welcome to come to my place. I heard from Mr. Ding that you want to release music tapes?" "Exactly!" Chen Qi took out three boxes of tapes, and the other party took them and took a look. Two boxes are "Spring Festival Gala Golden Songs (1) and 2", and one box is Li Lingyu's album. The cover photo is very beautiful. Li Lingyu is wearing national costumes, smiling sweetly, showing white teeth. It also reads: "A folk song, a touch of spring breeze", "Oriental rookie Li Lingyu" and other shameful copywriting with a sense of the times. Let’s look at the tracks again, “Childhood”, “Walking on the Waves” and “Voices of Young People”———— I immediately took the tape recorder and played it: "On the banyan tree by the pond, cicadas were calling for summer. "The mountain flowers are blooming on the mountain. I just came to the mountain. It turns out that you also went up the mountain to see the mountain flowers bloom!" " Jiao Hongjun nodded repeatedly. The lyrics were fresh and healthy, the melody was bright and catchy, and the quality was good. He thought Li Lingyu would sing some lingering love song. Although the ban on "Beauty Song" was lifted during the Spring Festival Gala, it was better to be careful, but he didn't expect it at all. "Is this your original creation?" "No, I bought it from Hong Kong and asked Li Lingyu to cover it. Even though it is a cover, our cost is not small." Chen Qi opened his eyes and said nonsense. These are Taiwanese folk songs. In the late 1970s and early 1980s, Taiwanese folk songs were booming. Use it as soon as it comes, no need to choose. After two years when the environment becomes more relaxed, folk songs can turn into sweet songs. There are many female singers singing sweet songs in Taiwan. Just to name one, Han Baoyi's "Pink Memories": "Summer passes quietly, leaving little secrets behind. I can't bear to hold on to the bottom of my heart." Tell you--" This kind of song is very suitable for Li Lingyu, and there is no need to pay royalties. Jiao Hongjun was interested and already wanted to do this business because tapes were so profitable. For example, the famous Pacific Audio and Video Company in Guangdong had a net profit of 12 million yuan this year. Later, the Guangdong TV station had no money to build a building, so Pacific paid 30 million to return the audio and video aspects to the radio and television system. 'Nowadays, the market prices of tapes are almost the same, there are yuan, yuan, and 10 yuan - the masses are willing to pay, but there is a lack of entertainment activities. The market price is transparent, and I think we can easily negotiate. How about your purchase price of five yuan a box? " "It's too expensive, almost four yuan!" "Our costs are really not low. We basically don't make any profit from the four yuan!" "But we also have costs for distribution. Besides, can you guarantee how much we can sell?" "If it doesn't sell, you can return it!" The two bargained. Tapes are very expensive these days, and they didn't really become cheap until the late 1990s. Chen Qi has a deep memory. He would often buy cassettes at that time, and pirated copies cost five yuan for two boxes. There was piracy in the 1980s, but it was not a big deal. Piracy is prevalent, thanks to the rise of individual video stores and individual vendors, who provide a wide range of sales channels. Nowadays, the channels are all state-owned units, and piracy can only be traded privately on a small scale.

"Just like this, let's stop arguing!" After arguing for a while, Chen Qi simply said: "I will let Li Lingyu, Zhang Mingmin, and Liu Dehua do publicity with you. Liu Dehua and Zhang Mingmin can go to several places. Li Lingyu can follow the whole process. She can go to provincial capitals and big cities across the country. How about promoting the Xinhua Bookstore and paying for food, accommodation and transportation?” "On-site promotion?" Jiao Hongjun was stunned, weighing the profit repeatedly in his mind, and asked: "If it can't be sold, will you really refund it?" "certainly!" "Okay, five dollars is five dollars!" “Happy to work with!” Chen Qi also shook hands with him vigorously, feeling very excited. Selling tapes was the real money grab. From the profit of one box, he can earn two and a half yuan!

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